Trending Sources

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

Recently named #108 on the 2011 INC 500 report, you can get more great insights from Signal on Twitter , Facebook and on their blog. [ QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ]. This is a guest post by Julian Rockwoord, a product manager at  Signal. Good Things Come on Packages. Couponing Goes Digital.

A Bodybuilder’s Guide to Communications Strategy

Spin Sucks

Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. There’s no shortage of how-to articles and blog posts on leveraging the power of social media. What are your biggest goals?

Myrland Marketing Motivation: Who Are You Competing Against?

Myrland Marketing

We begin taking detours from what is important in our personal and professional lives because we think competing against the wrong person will make us look better.  Figure out what you need to do to accomplish your goals for your   job or business, and focus like a laser on competing against the right person… YOU ! More Motivation Than Marketing. It’s A Monday Kind Of Thing!

You’re Never Going to Sell Content Strategy


All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. If they honestly think that a content strategy project is going to magically appear or that they are going to sell content strategy to a client, I’ve got news for them: It’s not going to happen. worked for a digital agency back when content strategy was new.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Indirect:  These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too. They may not sell a similar product to you or belong to the same industry, but they compete for the same time and energy a customer might reserve to enjoy your product. Image via Identify Your Competitors. Scrutinize Their Onsite Content.

SEO 49

4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

Here are four psychological principles you need to leverage to craft a killer content marketing strategy. When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. number of brands are using this strategy in their digital marketing campaigns to attract users. Image via

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its  social media strategy process. Social Media Strategy in 8 Steps (Summary). One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. (highlight highlight to tweet). Step 1: Build an Ark. Awareness? Sales?

Competing on the Field But Cooperating in the Office

Social Media Strategery

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy. It’s not difficult to find examples of sports teams using social media.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Posted in Commerce eCommerce Strategy. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. And isn’t that what their new strategy is all about—giving the customer what they want where they want it? The word?

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Here are four ways to begin to improve your social media content strategy. That means you’re not just competing for the top-ranked text; you’re competing for the top-ranked image too, and the top-ranked video. Tweet. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. Set Goals. Optimize. Tweet.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits.

Cost 84

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

However, these important location management functions can be managed by the individual brand if they understand what gaps they may still have in their location management strategy. Instead, brands need to be using tools to monitor reviews and develop a response strategy that caters to individual user questions and comments. highlight to tweet). Verification. Review Response.

API 45

How to Differentiate Your Content

Geoff Livingston

If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. To successfully compete against individual bloggers you have to post at least three times a week. I’ve tried less unsuccessfully. guarantee you only a few of these detractors compete successfully. Image by Ksenia Krneychuk. Become a subject matter expert.

Strategy: The Wind Book

Geoff Livingston

A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Musashi’s work is one of the texts that comprises the foundation of Zoetica’s strategy services. In the Wind Book, Musashi examines some of the competing samurai schools of his times, and the lessons one can draw from them. Image by flattop341.

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. But really, those are just competencies and best practices. The basis of any blogging strategy should come from a fundamental understanding of who your brand is, how you fit into your industry, and what you’re really out to accomplish.  The majority of blogs aren’t a success.

5 Ecommerce PPC Strategies That Can Work For Your Business

Social Media Marketing

This has also created immense competition in this business and thus as an online store or a marketer you need to work on some well-conceived strategies. Let us take a look at five E-commerce PPC strategies that can work for your business. Since it is an inbound marketing strategy your visitors already have the intent to buy the product/service or are in their last stage of the research. The split-testing strategy helps you stay ahead of competition and not loose traffic to your competitors. The results are measurable and almost immediate.

Price 26

The Red Ocean Strategy of Miming Top Bloggers

Geoff Livingston

This is ultimately a strategy doomed to fail, an effort that will only lead to a dogfight for a second tier position in established content markets. If you read the book Blue Ocean Strategy , you will find a refreshing theory on strategy that focuses on creating your own market as opposed to fighting for market share. Image by hueystar. Even the top 20+ is roughly the same.

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy


So before you build a strategy you need to be looking at the events, athletes, and brands involved so you can identify what social data parameters you need to be active within. Once your strategy is in action, and driving results, it’s vital to keep an eye on the individuals that are engaging with your social marketing efforts. Social Strategy Social Media Data Twitter Data

How to Use Industry Insights to Improve Your Content Strategy

Convince & Convert

“Who’s the client competing against? They’re not competing against the other competitors in their category. They’re competing against the internet. Leading With Imperfections. Originally from the world of stand-up comedy, Ron Tite was named one of the “Top Ten Creative Canadians” by Marketing Magazine. He In This Episode. ” —@rontite.

Are Google+ And Facebook Competing?

Small Business Mavericks

In the long run, you’ll do better if you develop a strategy for using both Google+ and Facebook. Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? Should we care? The problem with this thinking is the “so what” factor. If Google+ did catch up to Facebook in terms of users, traffic, etc., would it matter? Would you use it more? The fact is, both Google+ and Facebook offer marketers a lot of value. Still, the more you use it the higher your Google+ profile rises in the SERPs.

Should Consultants Compete or Cooperate?

Ari Herzog

Why must we compete? Proof is one such agency, formed by a triumvirate of business leaders seeking to cooperate and coordinate their marketing expertise and love of Nashville. I don’t know if it’s preferred to create a physical agency or a loose network of peers who agree to work together before working separately, but if we agree a client would get more from many minds than one mind, why not work together? -- Thank you for reading Should Consultants Compete or Cooperate? Business networking strategyTags: networking , strategy. Is that asking too much?

What Social Media Means For Your Business in 2014/2015


Social media has leveled the playing field for small and medium businesses.  . A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. provide social media and marketing strategy sessions , ongoing consulting , as well as set up and execution on all social media channels. It’s essential.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

Content Marketing – The Competency Gap

Proactive Report

According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers’ minds as we move into 2011. There is, however, a content competency gap between the recognized value of marketing content and the development of content strategies, says this report. Closing this content competency gap will become a priority next year.

5 Ways Blogging Supports a Multichannel Marketing Strategy


Blogging fits into a multichannel marketing strategy in four key ways. 1. Blog about potential weaknesses in the competing product and see what your stakeholders have to say. Ways Blogging Supports a Multichannel Marketing Strategy. Blog Promotion blog marketing marketing strategyThis guest post is by Geoff Livingston of Marketing in the Round. With so many marketing tactics to choose from, it seems off that more and more businesses elect to forgo blogging. No, blogging is not easy. Blogging takes writing skills, creativity, and other centric behavior. Competitors.

Yahoo 15

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. Zarrella says the right Twitter strategy depends in part on what your goals are. link] Op zoek naar de juiste Twitter-strategie voor je redactie | Nieuwslab [.]

Content Strategy Challenges for Digital Marketers

Proactive Report

Topic:  Content Marketing Challenges- strategy, planning, content creation and distribution. Here are the questions I’ll be asking Brandon: Q1:  Can you define strategy and tactics as it applies to content marketing. Q4:  70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Why so few with a strategy?

Content Strategy Challenges for Digital Marketers

Proactive Report

Topic:  Content Marketing Challenges- strategy, planning, content creation and distribution. Here are the questions I’ll be asking Brandon: Q1:  Can you define strategy and tactics as it applies to content marketing. Q4:  70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Why so few with a strategy?

Make Your Digital Marketing Matter


So make sure your content strategy is not based on vanity and ego. Realize that you’re competing against everything in the stream including pictures of food and cats. Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. Social media is the number 1 activity on the web.

Link Building Strategy: How to Get First Links for Your New Blog

Writtent Blog

So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods? The answer: a strategy that focuses on building relationships and benefiting readers. People-Focused Link Building Strategies That Work. 1. There’s a reason guest posting is the new link building strategy: it works. Grow your network.

SEO Training: Strategies for Researching, Creating, and Promoting Quality Content

Bill Hartzer

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago , I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training: Strategies for Researching, Creating, and Promoting Quality Content. – Perform competitive content research in order to identify content topics that are missing from the web and find out how much content you really need to compete. Developing a Content Strategy. Executing Your Content Strategy.

Facebook considers competing with Myspace on the music front

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Facebook considers competing with Myspace on the music front by cinta5 on October 20, 2008 According to the Bulldog Reporter , “Facebook boss Mark Zuckerberg is plotting a possible push into the digital-music business in the wake of MySpace’s launch of MySpace Music last month.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. Case Studies Measurement & Metrics Strategy communication audit qualitative dataGuest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights?

What is no longer working in social media: 2014 edition


Also think about the role of social in your overall online strategy, whether it’s part of branding, marketing or customer service. 1. Pick some non-competing colleagues (or even the competition if you’re confident) and share their most helpful content 6 to 8 times for every time you talk about yourself. Content Strategy Debunking the Hype Featured Implementation Social, In Theory

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

Today even the smallest of businesses and brands can compete with the biggest if they know how to tap into the power of modern, social and digital marketing. The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. iTunes.

The State of Community Management 2014


Additionally, this year’s research dives in to the eight competencies that The Community Roundtable considers critical to community success and identifies how best-in-class communities (the top 20% in terms of maturity) perform relative to the survey as a whole. Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper Appetite whetted?

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

When the USA and Japan were competing for the World Cup, buzz for the event was increasing all the time. With football nations Germany and England competing for 3rd place on July 4 th , the buzz around the World Cup and mentions of #FIFAWWC were sure to see a few more big spikes. Keeping Image via highlight to tweet). Analyzing #FIFAWWC Mentions.

Live Streaming and the Demand for Now


It’s important to note here how different YouTube’s audience is to Facebook and Twitter’s – subscribers on YouTube are there predominantly to watch videos, and considering YouTube’s experience within video in general, it will be interesting to see how these two compete most of all. So where are we currently? Real-Time Marketing. So what does this movement mean for brands?

How to Tell an Effective Story with Content

Convince & Convert

The key to storytelling is authenticity,” says Ryan Mulvany, a Partner at Quiverr. “I started selling products on Amazon years before I started my agency helping brands compete in online marketplaces. The idea isn’t to mirror their strategy. Content Marketing brand story content creation content marketing content strategy content writing story strategy storytelling