Instead, if they’re going to change to meet the demands of the Social Era they are going to have to think differently about strategy. While there is no generally accepted definition for strategic thinking, no common agreement as to its role or importance, and no standardized list of key competencies of strategic thinkers; most agree that traditional models of strategy making, which are primarily based on strategic planning, are not working. Thinking About NextGen Strategies. Strategic insight comes from the many rather than the few. MORE >>

Don’t slap a QR code on something just for the curb appeal or giveaway a coupon without some semblance of a strategy.  QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally is a post written by Tamar Weinberg. ]. This is a guest post by Julian Rockwoord, a product manager at  Signal. For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Good Things Come on Packages. Competition is stiff in the consumer-packaged-good (CPG) space.  MORE >>

The development and exploration of a series of useful consumer decision-making strategies that can be exploited by marketers is the natural evolution of understanding these consumer theories. Some of the different strategies are: Equal Weight Strategy Here, consumers allow a higher value of one attribute of a particular product to compensate for a lesser value of another attribute. Weighted Additive Strategy An example of this strategy would be where a consumer places a higher value on specific attributes.  Marketing Strategy consumer marketing utility theor MORE >>

Know what I don’t know” instead of “Not knowing what I don’t know”  Blog marketing is a race to discover the strategies you don’t know so that you can put them into action. When I first started Pushing Social 2 years ago, I did exhaustive research on the the latest blog marketing techniques and strategies. Two years later, the same people are talking about the same strategies. To compete in the marketplace of ideas you need to understand psychology, sociology, conversion rate optimization, direct response techniques and more. Blog Strategy MORE >>

Here are four ways to begin to improve your social media content strategy. That means you’re not just competing for the top-ranked text; you’re competing for the top-ranked image too, and the top-ranked video. Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. Set Goals. Optimize. Lead to more click-throughs. Tweet. MORE >>