Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. In short: advertising has a significant role in our economy (whether you like ads or not). advertising.
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. Companies can advertise their services via mobile ads that will be promoted on third-party mobile applications. App Based Mobile Marketing. QR Codes. SMS Marketing.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. Which may or may not be on how to create a contnet marketing strategy. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. We get it all the time. Here’s the thing. Lose-lose.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Paid advertising options on LinkedIn will continue to evolve. Fun, right? Maybe they’re older. That’s OK!
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. No one wants to listen to an endless, aimless stream of dialog about a brand or a company, which is what you get from a strategy that focuses on news, offers and the occasional contest. But it isn’t left just to the advertising guys, or the creative, to do this. And boy did my blood boil! But to say. No one.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
This means that if you pay 50 cents for a Facebook ad that gets you a new Like (a reasonable cost range for most advertisers), and just one out of ten fans see any particular post, your actual costs to get on that person’s radar are far higher than 50 cents. Turn your Facebook advertising approach upside-down for maximum results. ” he asked. My short answer was “No.”
5 Reasons Your Mobile Strategy Isn’t Working
Buzz Marketing for Technology
FEBRUARY 18, 2015
Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. We often argue about analytics over creativity, data over strategy and more. So, what is the future of the advertising agency? advertising. advertising agency. strategy. and it comes fast. 4a transformation. analytics.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
No longer a luxury, it will become a must-have in 2014 marketing strategies. Internet advertising will account for 25% of the entire ad market by 2015. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. What to expect. Trends in the marketing mix.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum. Leads.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
SEO is a technical strategy that makes it so that content is seen. With the right analytics and strategy, a marketer can find the power in both sides of the coin, and will understand that one cannot work without the other. Content Marketing vs. Social Advertising – Battle Round 2. Your social advertising brings readers to your content. Really, really good.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. iTunes.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. 1. Think through your bidding strategy. The social advertising platforms are more likely to serve your ads to those who are likely to engage with them in the first place. 5. Happy New Year!
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender. Minimal Costs.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Pay-per-click advertising. Pay-per-click advertising (PPC) also takes advantage of the Google user base. Which Channels To Focus On In Your Internet Marketing Strategy. Marketing Strategy internet marketingGuest Post by Brad Shorr. Sales lead generation.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. ” Then, the next question I hear is…”why doesn’t Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.” ” Does this sound familiar?
Advertising or Social Media.Both!
MARCH 13, 2013
Why simulate emotion in advertising when you can express it in social media ? Now of course advertising is an important tool for brand awareness, I don't mean to say that all advertising is bad.it isn't and it plays an important role in advertising business. . Advertising in general is about translating emotion and to. The problem is often about the truth.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
After you have put a great deal of effort into your social strategy and into creating posts, it is just as important to monitor your results. There Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Is your company considering content amplification on Facebook? Over
Programmatic Advertising Creative. Winter Is Coming.
JANUARY 3, 2017
Software is knowing on the door of the advertising world, and many are none-too happy about it. While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising? We used to talk about brands and advertising within the realm of the "big idea." brand.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. How do you measure the returns on Facebook advertising?
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies. 1. Choose Advertising Platforms Wisely. Today’s strategies are no longer reliant on rules. Image via BigStockPhoto.com.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Enter Tweet Jukebox.
Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts
OCTOBER 18, 2016
While this strategy may work for some, it is going to be short lived. It’s also not surprising this recommended strategy came from someone who has been known across the industry to borrow and even steal content from others. Take a listen to episode 225 of the Social Zoom Factor podcast to learn the following: 10 tips and strategies to create epic blog posts for business.
7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget
DECEMBER 14, 2016
Facebook penalizes advertisers for overserving the same ad to the same user by charging a higher price. To keep costs down and click-through rates up, you have to keep creative fresh, but that takes time, manpower and processes–resources many advertisers don’t have enough of. The keys to success are smart planning and systematic updating of your creative and your targeting strategy. Most advertisers start paying close attention when their average frequency goes above five–then you risk oversaturating the market. Plan for refreshes and reuse. Tell a story.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. Epiphany! brand.
5 Instagram Audience Development Strategies From The New York Times
DECEMBER 29, 2016
This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business onto its head. Need tips on creating a solid Instagram strategy for your business vertical? When was the last time you held a real physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. regram.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. Content Strategy Featured Image source. Diversifying Your Presence & Content. Image source.
The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
MARCH 19, 2015
However, the best part about Facebook advertising is that the platform gets smarter the longer you work inside it. You just need to be nimble enough to take what they give you and adjust your strategy accordingly. It helps you make more money AND allows Facebook to make sure their newsfeed is not teaming with irrelevant advertisers that tick off its 1.3 And with 1.3 Perfect!
Native Advertising Is Everybody's Problem
SEPTEMBER 12, 2014
Have you jumped on board the native advertising train yet? Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. None of the panelists could agree upon a set definition for native advertising. Still, there is an enthusiasm for the advertising opportunity.
Why Associations Should Be Planning Their LinkedIn Exit Strategy
OCTOBER 14, 2015
Remember back when you could use your LinkedIn group to advertise your association’s job postings and feature your products and services for free ? Then So if your association relies on LinkedIn’s group feature, now is probably a good time to start thinking about your exit strategy–what would you do if the Groups feature disappeared tomorrow? Then they cut those features.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
The marketing strategy must be relevant and timely while meeting the customer’s individual needs. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. If you already have a database of customer details, a simple profiling campaign can boost a marketing strategy and increase the amount of customer data you hold at the same time.