Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. In short: advertising has a significant role in our economy (whether you like ads or not). advertising.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. Which may or may not be on how to create a contnet marketing strategy. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. We get it all the time. Here’s the thing. Lose-lose.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Paid advertising options on LinkedIn will continue to evolve. Fun, right? Maybe they’re older. That’s OK!
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. Social Media Marketing facebook ads Facebook Advertising facebook marketing facebook statisticsRead more. ).
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Sit with your content marketing team regularly to discuss and chart out new content strategies. No content optimization.
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. We often argue about analytics over creativity, data over strategy and more. So, what is the future of the advertising agency? advertising. advertising agency. strategy. and it comes fast. 4a transformation. analytics.
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
This means that if you pay 50 cents for a Facebook ad that gets you a new Like (a reasonable cost range for most advertisers), and just one out of ten fans see any particular post, your actual costs to get on that person’s radar are far higher than 50 cents. Turn your Facebook advertising approach upside-down for maximum results. ” he asked. My short answer was “No.”
5 Reasons Your Mobile Strategy Isn’t Working
Buzz Marketing for Technology
FEBRUARY 18, 2015
Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. No one wants to listen to an endless, aimless stream of dialog about a brand or a company, which is what you get from a strategy that focuses on news, offers and the occasional contest. But it isn’t left just to the advertising guys, or the creative, to do this. And boy did my blood boil! But to say. No one.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
No longer a luxury, it will become a must-have in 2014 marketing strategies. Internet advertising will account for 25% of the entire ad market by 2015. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. What to expect. Trends in the marketing mix.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum. Leads.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
SEO is a technical strategy that makes it so that content is seen. With the right analytics and strategy, a marketer can find the power in both sides of the coin, and will understand that one cannot work without the other. Content Marketing vs. Social Advertising – Battle Round 2. Your social advertising brings readers to your content. Really, really good.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Content Marketing Strategy Guides. But where does one begin?
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. iTunes.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender. Minimal Costs.
Advertising or Social Media.Both!
MARCH 13, 2013
Why simulate emotion in advertising when you can express it in social media ? Now of course advertising is an important tool for brand awareness, I don't mean to say that all advertising is bad.it isn't and it plays an important role in advertising business. . Advertising in general is about translating emotion and to. The problem is often about the truth.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies. 1. Choose Advertising Platforms Wisely. Today’s strategies are no longer reliant on rules. Image via BigStockPhoto.com.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
After you have put a great deal of effort into your social strategy and into creating posts, it is just as important to monitor your results. There Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Is your company considering content amplification on Facebook? Over
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. Advertising professionals have known for decades what social media marketers are only just realizing: A celebrity endorsement is social media gold for your brand. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Enter Tweet Jukebox.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. Epiphany! brand.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. Content Strategy Featured Image source. Diversifying Your Presence & Content. Image source.
The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
MARCH 19, 2015
However, the best part about Facebook advertising is that the platform gets smarter the longer you work inside it. You just need to be nimble enough to take what they give you and adjust your strategy accordingly. It helps you make more money AND allows Facebook to make sure their newsfeed is not teaming with irrelevant advertisers that tick off its 1.3 And with 1.3 Perfect!
Why Associations Should Be Planning Their LinkedIn Exit Strategy
OCTOBER 14, 2015
Remember back when you could use your LinkedIn group to advertise your association’s job postings and feature your products and services for free ? Then So if your association relies on LinkedIn’s group feature, now is probably a good time to start thinking about your exit strategy–what would you do if the Groups feature disappeared tomorrow? Then they cut those features.
Native Advertising Is Everybody's Problem
SEPTEMBER 12, 2014
Have you jumped on board the native advertising train yet? Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. None of the panelists could agree upon a set definition for native advertising. Still, there is an enthusiasm for the advertising opportunity.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Pay-per-click advertising. Pay-per-click advertising (PPC) also takes advantage of the Google user base. Which Channels To Focus On In Your Internet Marketing Strategy. Marketing Strategy internet marketingGuest Post by Brad Shorr. Sales lead generation.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
The marketing strategy must be relevant and timely while meeting the customer’s individual needs. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. If you already have a database of customer details, a simple profiling campaign can boost a marketing strategy and increase the amount of customer data you hold at the same time.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. ” Then, the next question I hear is…”why doesn’t Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.” ” Does this sound familiar?
Is Your Marketing Strategy Flexible?
Small Business Mavericks
OCTOBER 2, 2014
Have you heard any variation of the idea that no strategy survives the first contact of the enemy? Now, marketing isn’t warfare, but there is a real similarity in the idea that strategy has to be flexible. Parents are very familiar with this idea because kids tend to change your plans all the time no matter what your strategy is. The more people there are, the more flexible a strategy needs to be in order to get everyone on your side. Strategy Must Be Secondary. Strategies To Flex As Needed to Meet Goals. customer satisfaction. business growth.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. By Ash Nashed. How Does Real-time Bidding Work?
Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
JUNE 23, 2016
source told Wagner the packages are priced at $2 million to $8 million per advertiser, depending on ad quantity and placement (in-game versus pregame or postgame), and vice president of North American revenue and global revenue strategy Matt Derella told Wagner in an interview that Twitter aims to sell 10 to 15 of those ad packages. According to Wagner, advertisers will be able to add branding to these feeds. Pre-roll ads ahead of a total of 90 highlights (up from 75 in 2015) from all NFL games, not just the ones included in Twitter’s streaming package.
4 Social Media Trends and How to Adjust Your Social Strategy
Ignite Social Media
JUNE 1, 2016
Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 70 percent of businesses agree videos are the most important marketing tool; whereas two out of three companies expect to include videos in their marketing strategies.
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
Here are four psychological principles you need to leverage to craft a killer content marketing strategy. number of brands are using this strategy in their digital marketing campaigns to attract users. Sony, too, used this psychology to their advantage with their “The Arrival” series of mysterious advertisements back in October 2012. Image via BigStockPhoto.com.
8 Successful Content Marketing Strategies
DECEMBER 8, 2014
Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic. Image source.
How to Use Emojis in Your Twitter Strategy (Yes, Really)
JULY 25, 2016
Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners : AdParlor , Amobee , HYFN , Perion, SocialCode , and 4C. We just had World Emoji Day on July 17. Twitter gave us some very bad news: most of the emojis we’re using are pretty Plain Jane. Source: Twitter. Take Netflix, for instance.