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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Uploaded lists include company lists or contact lists.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

How to use our 2018 content marketing editorial calendar template ( download now ). Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Call to action.

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How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

We’ve teamed up with the team at Adobe Spark , an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content. Instagram Stories: 10 ways your business can use Stories (plus 10 free Adobe Spark templates). Use this template. Use this template.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

And once you've asked for one and applied for the job, you're 4X more likely to hear back from a recruiter at that company. New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Take Message Spike Alert notifications connected to Sprout’s Smart Inbox.

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How to Use Facebook Stories for Business: The Complete Guide

Hootsuite

Stories can be another opportunity for businesses to get eyeballs on their content, especially because they take up prime real estate on both the website and mobile app. If you have money in your budget for advertising, you can create campaigns with Stories. From your mobile browser: Look to the top of your News Feed for Stories.

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10 Strategies to Increase Sales for Your Business

BeingOptimist

Businesses trade contact information in exchange for lead generators such as e-books, instructions, and templates.   The landing page must be responsive to mobile devices, quick, and user-friendly. Run Targeted Ad Campaigns: Targeted advertising strategies can increase sales by focusing on the right audiences.