Small Business Mavericks

APRIL 10, 2015

Over the years marketers have learned to be very careful about truth in advertising , and rightly so. But internet marketing can venture really close to that false advertising line when your message doesn’t match what the visitor finds on your website. It also could be the result of poor site design.

Marketing 70

Marketing Advertising Sites Products 70

Small Business Mavericks

DECEMBER 26, 2014

Your landing page, according to Google , affects quality score, ad rank, and advertising costs. why deal with a company you don’t trust? Landing pages are important. But the effect of the landing page is most powerful with user experience. Think About Experience.

Sites 146

Sites Cost Mobile Google 146

Small Business Mavericks

AUGUST 3, 2011

For years, large companies like Coca-Cola, McDonald’s, and ExxonMobil have spent millions of dollars simply to maintain a positive impression in the media. They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness.

Brands 93

Brands ROI Advertising Price 93

Small Business Mavericks

JANUARY 17, 2018

This is proof that advertising with Facebook is a powerful and cost-effective advertising vehicle. You’ll need to go much deeper into Facebook’s advertising platform to reach new prospects. Which also helps you use Instagram advertising more effectively.). Find out if we’re available to work with your company.

Facebook 70

Facebook Advertising Features Activities 70

Small Business Mavericks

SEPTEMBER 28, 2011

Facebook wants to woo small business owners into becoming advertisers. By giving away $10 million in free advertising. So why is Facebook giving away all that money in free advertising? Facebook wants to encourage small business owners to advertising using Facebook Marketing Solutions. How are they going to do that?

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

NOVEMBER 30, 2015

Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Paid advertising – Pay-per-click advertising is the most well known kind of paid advertising, but it’s not the only kind. In a sense, all marketing is generating leads.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

JANUARY 22, 2015

There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. Every company is unique, even in franchise chains. Online and Offline Marketing and Advertising content creative content focused content online marketing strategy unique content' What makes us unique?

Questions 70

Questions Content Advertising Process 70

Small Business Mavericks

DECEMBER 8, 2011

Social media is the new way of advertising and marketing your business. Let’s face it, the old tried and true ways of the past, such as newspapers and radio advertising are just not what they used to be. But, what does it mean for small businesses? You will be glad that you decided to try something new.

Small Business 87

Small Business Social Media MySpace YouTube 87

Small Business Mavericks

MARCH 6, 2013

Many companies have used this type of marketing for many years. Television advertising is Push Marketing. Radio advertising, billboards, newspaper ads, etc. Push Marketing is when you push yourself in front of your prospects and offer them a come-on or a sales pitch. are all forms of Push Marketing.

Marketing 102

Marketing Small Business Advertising Process 102

Small Business Mavericks

AUGUST 6, 2012

Pin a mixture of content—use some original content but make sure your boards don’t look like solely an advertisement for your company. Include fun and interesting pins that don’t promote your company or products. Create boards that users will want to follow—use creative titles and set the board picture to a vibrant image.

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

DECEMBER 8, 2014

Every time someone clicks on your ad from their phone…every time they search for your hours from their tablet…every time they use an app to buy a great deal they see advertised while waiting in line…that’s being on the wireless highway. How will they make their money?

Wireless 98

Wireless Marketing Mobile Directory 98

Small Business Mavericks

JULY 3, 2011

A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. What about pay-per-click advertising ? But that’s kind of like wishing in a well. So how do you do that? First, you need to outline what content strategies you are going to employ.

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

JANUARY 7, 2015

It’s the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. Online and Offline Marketing and Advertising CES marketing flops mobile marketing online marketing strategy' But many of these things don’t make much of a splash in real life.

How To 70

How To Mobile Cost Strategy 70

Small Business Mavericks

MARCH 11, 2013

One reason for paywalls is that companies are finding the cost of advertising going down. This content allows readers to see the value of what is offered and make a decision to subscribe based on the value of that free content. This is a business model that is catching on. People just don’t click on display ads.

Small Business 93

Small Business Publishing Consultant Cost 93

Small Business Mavericks

JUNE 6, 2011

It IS new, however, compared to old icons like television and radio advertising. I see Internet marketers using social media, forums, articles, videos, Squidoo Lenses and HubPages, and all sorts of other online channels without first having built their own hub – the company website. Still, it can be very effective.

Fashion 161

Fashion Hubpages Strategy Forums 161

Small Business Mavericks

FEBRUARY 6, 2017

As the lines continue to blue between advertising and social media content, marketers who want to try their hand at sponsored social should keep a few things in mind. However, the FTC does have strict guidelines about a content creator’s relationship with the company sponsoring their posts.

Content 70

Content Guidelines Report Blogger 70

Small Business Mavericks

APRIL 21, 2011

Pay per click advertising – For a quick response, spend your money on PPC. Press releases – Write and publish a press release online every time your company does something remarkable. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. Is this hard?

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

JANUARY 15, 2016

But that top-of-mind awareness should lead to more revenues and more sales for your company albeit indirectly. Maybe some of the existing advertising you were doing helped drive those numbers, but you can say that your top-of-mind social media campaign was a success. That resulted in a 12% increase in sales volume.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

NOVEMBER 24, 2015

As the lines continue to blue between advertising and social media content, marketers who want to try their hand at sponsored social should keep a few things in mind. However, the FTC does have strict guidelines about a content creator’s relationship with the company sponsoring their posts.

Content 70

Content Guidelines Report Blogger 70

Small Business Mavericks

AUGUST 26, 2015

In the early days, companies joined traffic rings and wrote articles for each other’s websites, or paid for display ad space. From there, search engines, forums, and pay-per-click advertising took over. It didn’t take long for directories to pop onto the scene.

Forums 70

Forums Sports Marketing Directory 70

Small Business Mavericks

APRIL 3, 2011

Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. But recently, the company has taken controversy to a new level. GoDaddy has been the center of controversy before. Was that a good move?

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

JUNE 24, 2011

There are a lot of companies trying to do it, but doing it poorly. And many of them are top advertisers. While big brands are going online to advertise their products, they are also approaching social media and new marketing tools with the same old mindset. It says nothing about the effectiveness of the advertising.

Advertising 164

Advertising Brands Engineering Social Media 164

Small Business Mavericks

JANUARY 22, 2016

Do your employees like working for your company? Financially – How strong is your company? Do you have a hard time attracting employees? How about the right employees? Do they stick around for long? Define your employment culture and know where you fit in to the labor market as a whole and within your business niche specifically.

Engineering 70

Engineering Social Media Resources Brands 70

Small Business Mavericks

DECEMBER 12, 2011

This can be something as simple as where to eat to what companies we will trust our personal information on the internet. They may have used a company from your area that they were very impressed with themselves. That information is what drives the search engines to small businesses.

Facebook 93

Facebook Small Business Engineering Social Media 93

Small Business Mavericks

DECEMBER 16, 2011

But branding is actually who and what your company is about in all things. ” What this basically means is that it is the building of an image that is specific to your company, that customers will quickly identify as your business. Branding encompasses so much more than just your logo.

Brands 105

Brands Apple Groups Groups 105

Small Business Mavericks

JUNE 24, 2015

The sales funnel is simply a way to visualize how customers interact with your company from the lead generation process to the final closing question. For that reason, you need a unique sales process. It should be a reflection of your business values and culture. That doesn’t mean you can’t benefit from it.

Diagrams 70

Diagrams Process Consultant System 70

Small Business Mavericks

JUNE 3, 2015

He clarifies it like this: You can’t expect me to exchange my email address for that little bit of information — especially since there are thousands of other people, companies, and institutions enticing me with free content in exchange for my email address.

Content 70

Content Analysis Products Company 70

Small Business Mavericks

JANUARY 19, 2015

He has some good points: “The current model of big company support is to throw undervalued, undertrained, underpowered human beings at perplexed customers, frustrating and disrespecting them enough that they shrug and give up.”

Marketing 70

Marketing How To Training Strategy 70

Small Business Mavericks

JULY 19, 2011

Insurance companies are willing to pay top dollar for ad placements because they realize that they have a product that most people deem a necessity. Nevertheless, understanding what motivates consumers, buyers, and advertisers will help you create better marketing collateral for your business – online and off line.

Insurance 164

Insurance Adwords Education Training 164

Small Business Mavericks

FEBRUARY 3, 2015

Another Super Bowl has come and gone, but the discussions about the advertising during the game will be here for a while. The company is building on a liking and trust of the Clydesdales being protectors who deliver — so we trust the company to deliver, too. Don’t Stray From Who You Are. Think About Reactions.

Marketing 70

Marketing Advertising Groups Groups 70

Small Business Mavericks

AUGUST 12, 2015

There was no podcasting, video marketing, social media, or PPC advertising. The splintering of the content marketing ecosystem has led to more opportunities for companies doing business online. And there were only 3,000 websites, so you didn’t have a lot of options. Over time, however, all of that has changed.

Content 70

Content Directory Marketing Forums 70