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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

The world of advertising on Facebook and Instagram is dynamic. Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. What is Google Trends? Also, note that Google Trends does *not* report direct search volume data.

Trends 215
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

The world of advertising on Facebook and Instagram is dynamic. Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. What is Google Trends? Also, note that Google Trends does *not* report direct search volume data.

Trends 125
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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? From over 16.2

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246