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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. I wish I were.

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In order to take advantage of Google Tag Manager for standard and custom pixel events, you’ll first need to add the base Facebook pixel code. Install the Base Pixel Code.

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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. Configure the Video Variables in Google Tag Manager. Let me know in the comments below!

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. While you can take advantage of Google Search ads for those cases, Meta ads will focus fall more on awareness and long-term goals. They are limiting their advertising potential. These clients do not set them up for success. They click.

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Email this to a friend?

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False Advertisement of Fast Food

Idaconcpts

Subscribe to the comments for this post? Post on Google Buzz. Tags: False Advertisement false advertisement false advertisement of fast food false advertising. Share this on Facebook. Tweet This! Share this on LinkedIn. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us.