Volkswagen UK Caters to Dog Lovers with New #woofwagen Campaign
Convince & Convert
OCTOBER 24, 2013
Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. They all have happy homes.
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