video campaign. clever Facebook contest. Facebook. Adding a social sharing component to your campaigns and content is a good thing. If the proper intent doesn’t live behind the campaign effort and there aren’t more pieces being put in place to make the entire approach to business more socially-minded, it’s just a clever campaign. That means your campaigns need to be representative of broader goals to: Listen to the newly amplified and disseminated voices of your customers online, and the feedback they’re sharing. Twitter. MORE >>

pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have decided against it. Although many factors influence the success or failure of an AdWords campaign, keyword selection is often where the problem begins in many self-managed campaigns. Pay-per-click advertising. PPC advertising. MORE >>

Digital advertising agency TBG Digital examined 200 billion impressions across 167 clients advertising on Facebook in 21 countries to produce its Q2 2011 Global Facebook Advertising Report. Here are some of the key findings: Facebook brand campaign general statistics. Brand campaigns on Facebook grew by 104% between Q1 2011 and Q2 2011. There was a 435% improvement in campaign conversion rates when targeting existing fans. The second fastest growing sector was Finance, driven by credit card campaigns. Sector breakdown. MORE >>

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance? Every Four Seasons hotel Facebook page (89 hotels in 36 countries) has a customized version of the app featuring localized content. ” ( L2 Think Tank ). MORE >>

companies spend marketing themselves on social networking sites like Facebook is expected to grow from an estimated $4.5 “Given their unique ability to move messages among connected users, social networks have been irresistible to marketers looking for ways to deliver advertising and promotional messages,&# the report said. An increasing proportion of that spending will be on promotional campaigns rather than advertising, the consulting firm projects. Can Advertisers Innovate? Now that is a totally different veiwpoint for advertisers to comprehend. MORE >>