Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
You have created the perfect marketing campaign. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad? Guidelines for lead advertising.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. Facebook ads statistics. How Advertisers Are Using Facebook Ads [Infographic].
Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips
JULY 21, 2016
Do you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly and effectively? After spending hundreds of hours on setting up and managing Facebook ads, I noticed a handful of ways that save me a lot of time. Name Your Facebook Advertising Campaigns Well. To do that, open a campaign.
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over Over the last years Facebook has been learning more and more about its users – something companies can benefit from. Relevance. Targeting.
Monday Roundup: Optimizing Your Campaigns
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2. 4 Components Of The Best Social Media Campaigns.
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
JULY 1, 2016
Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. It’s specifically for advertisers who don’t currently have a large, built-in audience to target for leads and sales. Once again, far too many advertisers start and finish here. The Problem.
Facebook Advertising Case Study: Clorox Green Works
FEBRUARY 26, 2011
For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Campaign details: Target audience: Females aged 25-34. Goal: Increase awareness of Green Works.
4 Examples of an Evergreen Facebook Campaign Trigger
FEBRUARY 1, 2016
A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. But for most, campaigns require constant pruning, editing and refreshing of the audience, copy and imagery. 10 Days.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. ” ( L2 Think Tank ).
What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign
MAY 30, 2013
Every once in a while, someone tells you that your business needs to be on Facebook. Like Walmart on Facebook? Not too long ago, Mashable did an awesome post on how much Facebook fans are worth to some of the biggest companies in the U.S. How Much Are All of Walmart’s Facebook Fans Worth? If you’re already running a Facebook page, loosen up and have some fun with it.
Facebook’s Ad-Targeting Options (Infographic)
JULY 5, 2016
Facebook’s ever-expanding array of ad-targeting options give advertisers valuable tools, but they can also be overwhelming. Facebook Infographics Ad Targeting advertising Marketing Targeted Ads WordStreamDigital agency WordStream prepared the infographic below, which provides details on all of the social network’s ad-targeting options in one place.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
5 Tips for Optimising Facebook Ads Campaigns
SEPTEMBER 9, 2015
chances are there are others just as passionate as you, and chances are, a high percentage of these people hang out on Facebook and share the stuff they’re passionate about. Using Facebook ads to reach your target audience can get people Liking and sharing your content, and kick-start your traffic if you’re just starting out. Setup Facebook conversion tracking.
How This Social Media Campaign Got 2 Million Views in 2 Days
Convince & Convert
NOVEMBER 13, 2015
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.
10 Tips and Strategies for a Better Facebook Marketing Campaign
MAY 22, 2016
When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Websites can’t tell our story, but we can use the Facebook Timeline for that purpose. I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Then we added websites and email marketing. Where do you start? Crawl.
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. Average frequency for delivery of Facebook ads. Average exposure rate for delivery of Facebook ads. The maximum recommended bids for Facebook ads. What if you’re targeting American Facebook users?
2014 World Cup: Social Media Campaign Round-Up
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5
Monday Roundup: Campaigns
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! 3. Silly, But….
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. facebook.
An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Now what? ” you say. Facebook’s ad revenue is increasing at a staggering rate from $5.29 Me, too. It’s time to pay to play.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
6 Ways to Make More Out of Your Facebook Ad Campaign
Convince & Convert
MAY 21, 2013
Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Don’t Let Facebook Do Your Bidding.
Oreo’s #DailyTwist Campaign Serves Up Realtime Creative
The Realtime Report
SEPTEMBER 27, 2012
Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history. Chen told The New York Times.
Generating a Buyer Persona with Facebook Advertising
Buzz Marketing for Technology
MARCH 30, 2010
How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This!
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In fact, just by changing one interest you could more than double your campaign results. Why Facebook Audience Insights Matters.
How to Select Keywords for Pay-Per-Click Campaigns
AUGUST 20, 2012
pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have decided against it. Pay-per-click advertising.
Impressive Digital Campaign: Magnum Pleasure Hunt
APRIL 14, 2011
Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. Similar Posts: Facebook Real-Time Analytics. Best Practise Cases Marketing & Communication advertising game digital campaign interactive Magnum pleasure hunt Marketing take-overAnd then the action takes on. Super Bowl Becomes Social Bowl.
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. The videos taking over Facebook. Innovation: You’ve seen them on Facebook: Quick, mouthwatering recipes that you experience from beginning to end over the course of 30 seconds to a minute ( sound optional !). ” 6.
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. For many busin esses, the long-term value is the tipping point between profitable and non-profitable advertising. Marketing advertisingWrong.