Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Rebekah Radice

SEPTEMBER 28, 2015

Use Pinterest and Facebook advertising. Hashtags should also be used in your next marketing campaign to align with the theme and message. A5) Use hashtags in your next marketing campaign to align with the theme and message. Use Facebook to Turn a Cold Lead Into a Hot Prospect. Facebook is a visual medium.

Social Media 161

Social Media Tips How To Hashtag 161

Keyhole.co

NOVEMBER 30, 2022

Offering a host of features like competitor benchmarking, social listening, brand and campaign monitoring, influencer analytics as well as social publishing, this is a complete social media management tool your brand or agency needs. This allows you to benchmark against competitors’ social media metrics.

Analytics 52

Analytics Social Media Tools Price 52

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. Move from social media tactics to a philosophy of sharing.

Wiki 102

Wiki Hotels Social CRM Retail 102

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 116

Compete Conference Organization Social CRM 116

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. But My Business Doesn’t Need A Social CRM – In this post, Joey Straw makes a great case for the reasons for companies to utilize a social CRM system.

Library 30

Library News Social CRM Policies 30

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. It's very easy to forget that Social Media and email can work together. Great post, as usual.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

FEBRUARY 23, 2010

Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Talk it up on Facebook and the blog.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook).

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you have a Facebook page, know who is responsible for engagement.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we create a killer social media campaign that will get noticed?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. Instead, he had the temerity to say that he “wants his life back.&# What a stupid thing to say. link] jaybaer I agree. Just say “I'm sorry.&#

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

Social Media 129

Social Media Consultant Health Care Questions 129

Sprout Social

SEPTEMBER 20, 2016

What if there was a powerful way to boost your Facebook marketing efforts? What if you could offer your followers gated content to encourage signups and generate leads all from within Facebook? You can do this and more with Facebook Lead Generation Ads. Why Facebook Advertising? Facebook has over 1.7

Facebook 40

Facebook How To Policies Social CRM 40

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MAY 17, 2012

Are you evaluating user engagement over time or for a specific campaign? Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. Only supports Twitter and Facebook. Crowdbooster.

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. applications like Facebook, Twitter, Skype, etc. You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 22, 2010

The microsite functions much like a Facebook Page – marathon participants can share their goals, visitors are able offer supportive messaging on the participant’s wall, and donations can happen directly on site. Please let me know by commenting below! Some info on these links [link] [link]. Some info on these links [link] [link].

Social Media 129

Social Media Strategy Influencer Case Study 129