Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 advertisers were required to turn on Value Sets within Web Event Configuration.

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Conversation Campaign Aggregator Eventful 182

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 107

Advertising Social Media Strategy Tools 107

Ignite Social Media

OCTOBER 2, 2023

Some even argue that advertising on Facebook for this demographic is a futile endeavor. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. We switch to GWI data to evaluate how frequently Gen Z uses Facebook. What is Gen Z’s Favorite Social Media Platform?

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Data Facebook Reddit Social Networking 154

Social Media Today

FEBRUARY 9, 2021

Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution.

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Data Twitter Campaign Advertising 216

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Advertising Facebook CPM CPC 305

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

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Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Best practices maximize marketing ROI.

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Metrics B2B ROI Advertising 140

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. The extent of the limitation will depend on if the user opts-in or opts-out of this data collection.

Advertising 180

Advertising Facebook Policies API 180

Social Media Today

APRIL 7, 2021

TikTok has announced a new partnership with LiveRamp which will provide more data targeting tools for advertisers.

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Advertising Campaign Data Tools 181

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. During this time, it’s going to be easy to blame iOS 14 for every poorly performing campaign. So, what’s happening now?

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Advertising Facebook Aggregator Eventful 217

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. A decent percentage of advertisers don’t even know that view-through conversions are a thing.

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Conversation Data Advertising Report 176

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. It’s the juicy B2B data that is typically hard to uncover.

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LinkedIn Advertising URL Campaign 177

Jon Loomer

OCTOBER 25, 2023

Some of you will read this and feel comfortable, knowing that these changes are unlikely to impact you since you’ve adjusted well to the evolution of Meta advertising so far. Advantage+ Shopping Campaigns roll out, which eliminate targeting inputs. The typical advertiser will not understand the subtle differences.

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Campaign Advertising Privacy System 182

Jon Loomer

JANUARY 10, 2024

Cambridge Analytica surely contributed to greater awareness of ways people were being tracked and how it was used for targeted advertising. Meta took an interest in machine learning, AI, and modeling to help repair lost data and fill in the gaps. Advantage+ Shopping Campaigns. In others, expansion is on by default.

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Real Estate Campaign Advertising Trends 185

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

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Advertising Marketing Campaign Hashtag 141

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Campaign Engagement Marketing Hashtag 138

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning.

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Campaign Social Media Social Media Management Team 141

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Metrics Influencer Campaign CPA 52

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

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Research Report Social Media CPM 257

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. The few campaigns you run have to work. They are limiting their advertising potential.

Construction 186

Construction Advertising Industry API 186

The Realtime Report

AUGUST 11, 2021

What Is Data Mining? Data mining is a process that allows someone to find patterns, anomalies, and correlations in large sets of data and predict potential outcomes. Mining data is not new. This is allowing mining to stay current with the trends of large data sets and computing power. Recent Advances. Industries.

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Data Insurance Analysis Retail 91

Social Media Today

NOVEMBER 20, 2019

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

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Nielsen Data Google Comparison 146

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. The vast majority of businesses rely on customer data to reach new audiences, using traditional and generic marketing in the hope of creating some meaningful connections. How Do Audience Profiles Impact Different Types Of Advertising? .

Advertising 91

Advertising Influencer Types Strategy 91

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Advertising CPM CPC Buy 118

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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Campaign Meme Instagram Social Media 166

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. incremental conversions. 71% lower cost per incremental conversion.

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Advertising Facebook CPM Committee 121

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. It could make or break your advertising.

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Advertising Campaign Conversation Eventful 166

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences.

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Advertising Social Media Brands CPM 60

Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. “What the heck! “What policy?”

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Policies Advertising Facebook Guidelines 167

Pam Moore

JULY 1, 2016

You have created the perfect marketing campaign. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

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Policies Advertising Guidelines Facebook 167

Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Some advertisers likely calculated that the time wasn’t worth it if they weren’t confident it would drive significant engagement. So why did brands miss the mark on social this year?

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Analysis Hashtag Sports eBook 157

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

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Campaign Guidelines Upcoming Course 167

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Snapchat Location Ads.

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Advertising Social Media Real Estate Facebook 112

Jon Loomer

OCTOBER 19, 2023

Advertisers separated themselves by finding the perfect combination of demographics, interests, and lookalikes. Advertisers find success by removing all targeting, like with Advantage+ Shopping Campaigns or using Advantage+ Audience. Facebook ads of old prioritized targeting. Meta ads targeting has evolved.

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Advertising Campaign Data Conversation 168

Jon Loomer

AUGUST 30, 2023

To determine this, Meta’s systems are constantly learning from your pixel data, conversions history, and people who have engaged with your previous ads and content. Meta is learning from your data and results. The result was that most advertisers assumed that Meta was significantly expanding our audiences.

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