Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They’re leveraging social media and loyalty data. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JANUARY 26, 2010

This is why Google is so interested in buying apps like Yelp or launching their own phone like Nexus One since they realize this is the year mobile search really takes off and if they just stick to browser based search their overall share will diminish. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B 205

B2B Google Marketing Mobile 205

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Their most often used media and communications tools. General buying and browsing habits. This is the kind of marketing and promotion that’s worth a lot more than any paid advertisements and it goes a long way towards making you immune to competitors. Their awareness of ads and their habits for viewing them.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

MAY 18, 2011

If your firm is too small then the paid media budget is meaningless and you’re really just maximizing your earned and owned media mostly. The business objective was simple – make our $10 million dollars in media spend feel like our competitors (who by the way were spending $65 and $100 million on media).

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

APRIL 6, 2011

The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media.

Marketing 243

Marketing Analysis Data Report 243

Buzz Marketing for Technology

OCTOBER 5, 2013

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. Either way, we all win because the priorities of the individual stakeholders will be revealed, and we’ll be able to see if there’s internal alignment to progress down the buying process.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Buzz Marketing for Technology

AUGUST 10, 2009

Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born. Tags: Social Networking Advertising Facebook.

CPA 100

CPA Cost CPM Price 100

Buzz Marketing for Technology

JUNE 1, 2011

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach.

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

JUNE 27, 2008

advertising. social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. Buy the book | Learn More.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 17, 2015

We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Email this to a friend?

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. AltSearchEngines.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

APRIL 20, 2011

As the advertising landscape continues to fracture into hyper-segments, both opportunities and dead ends increase. Analysis of social data can provide a different lens through which to evaluate media planning and buying. It’s possible to outspend a single competitor if that’s what you really want to do.

Social Media 249

Social Media Strategy Analysis Metrics 249

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 229

Analytics Crowdsourcing SEO Data 229

Buzz Marketing for Technology

JUNE 27, 2008

Most recently, the site launched a co-branded version of their service for Best Buy. 10,000 Cents Buys You $100: Awesome Crowdsourced Art Project. social networking. social media. advertising. social news. About | Subscribe | Contact | Advertise. ReadWriteWeb. RWW Network. ReadWriteWeb.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. chrisbrogan.com.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 20, 2012

Posted in Advertising ROI Strategy. This is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. It’s the era of Social Media for a reason!

ROI 250

ROI Buy Data Sentiment 250

Buzz Marketing for Technology

JULY 9, 2008

About Us | RSS | Advertise | Contact Us. MANY-TO-MANY: social software. REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. Buy Honeywell Gas Detectors. Advertise |. Home > Weblog Columns > Future Tense. Weblog columns [select a blog]. Corante Blog]. Framed Art.

List 133

List Skills Consultant System 133