Advertising Buy Communities Film 
Social Media Strategies Summit
NOVEMBER 30, 2022
Goldfish Crackers Combines Storytelling Advertising & AR. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. The lager brand could have simply said: “Put down your laptop and buy a beer.” Image source.
Sprout Social
MARCH 14, 2022
The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind.
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Sprout Social
JUNE 17, 2020
For some brands, videos are used heavily for advertising. They serve solely to entertain the audience but can be a great way of emphasizing your brand voice and building a sense of community among your audience. Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed.
Hootsuite
NOVEMBER 10, 2021
That doesn’t mean you need to invest in pricey equipment, but be conscious about filming in well-lit spaces where the audio is going to be clean. First off: Don’t buy followers! Practice social listening to make sure you’re on top of trending topics in your TikTok community. Step 7: Explore TikTok’s advertising options.
Pixlee
APRIL 28, 2021
You will likely listen to your friends and buy from that brand. In fact, 84% of consumers say they trust peer recommendations above all other sources of advertising. For the campaign “Sports Live on”, the brand asked people to film a video of any made-up sports at home and share on social media. So, how do you stand out?
Hootsuite
NOVEMBER 23, 2022
Creators usually film and narrate the content from their perspective, which gives it an authentic feel. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales. Step 1: Figure out your filming setup. Why is UGC so valuable? It can influence purchase decisions.
Hootsuite
JANUARY 13, 2022
Helps establish brand loyalty and grows community. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. This is why people don’t trust marketers or advertisers. Acts as a trust signal.
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