Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Sprout Social

JULY 20, 2016

Sending an InMail message asking someone to buy your product most likely isn’t going to work. When it comes to social media advertising , Facebook is known as the top dog. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. Don’t Hard Sell.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. The ads show how Tattoodo uses different video lengths and styles for different campaigns.

Examples 112

Examples Campaign Facebook UGC 112

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. People who visit your website may be in different places in the buying cycle. This guest post is by Johnny. But when was the last time you heard that about a content marketing strategy? You should!

ROI 40

ROI Content Buy Cost 40

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

OCTOBER 25, 2013

How about boosting downloads for your latest white paper or newly-launched digital product? Or, why should I buy this new product? The answer can be anything from “Buy 1, Get 2 Free!” It takes a bit more time, but you’ll make much more informed decisions for your next campaign. Finish the race. Shame on you!

How To 45

How To Examples Discount Products 45

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. j Jason Baer Thanks Francine.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? I work in advertising. It’s not something I identify with—&# advertising,&# that is. Since then, I’ve worked in digital agencies, dot-coms and advertising agencies. Old models are struggling. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

agora pulse

MAY 26, 2020

Create a landing page that wows your audience and helps you meet marketing campaign goals. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Both paid and organic campaigns can feature social media landing pages.

Social Media 150

Social Media How To Discount Campaign 150

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. Someone should buy Flowtown, pronto. These are exciting times at Bulb HQ!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Jon Loomer

AUGUST 7, 2018

This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. But, that does not mean you cannot consider the ideal frequencies for your own advertising. Using the Charts functionality of Ads Manager, we can also look at Daily Frequency for a specific campaign.

Facebook 145

Facebook Metrics Campaign Analysis 145

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Some just buy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Keyhole.co

FEBRUARY 17, 2023

Maintain a similar tone in your advertising campaigns, posts, and content. Nike recently promoted its sneakers with a campaign featuring professional skater Sky Brown emphasizing women empowerment with the tagline “Who Said Woman Was Not Meant To Fly.” Design appealing images and videos to present your campaigns beautifully.

Strategy 52

Strategy Brands Discount Hashtag 52

Oktopost

SEPTEMBER 6, 2022

And people buy from people. They’re humans driven by emotions – however subconsciously – at every stage of the buying process. Buying process: What is their purchasing authority? How many people are in their buying group? What steps do they take in their buying process? What drives their buying initiatives?

B2B 62

B2B Strategy Proposal Template 62

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” That’s for sure.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” That’s for sure.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU by SEOmoz.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

JUNE 12, 2013

Paid Media: Buying Attention at Bargain Basement Prices. That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. deliver poor ROIs for content advertising.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Your Escape From 9 to 5

JULY 8, 2022

The advertising revenue model of Mashable and Huffington Post require large audiences that mean attracting traffic into the millions or ten of millions per month and I don’t intend to discuss it further here. If you are looking for a “get rich quick scheme” then stop reading now and buy a lottery ticket. What media do they consume?

eBook 52

eBook How To Smart Phone Engineering 52

Viper Chill

DECEMBER 2, 2012

In terms of donations from emails with that subject line, he was able to raise millions of dollars over the course of his campaign. It all spread from a single campaign that contained a basic message: order the product and pay nothing. How SEO Influences Gamer Buying Habits. ” Source: All Things Digital. Source: OKDork.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Sprout Social

APRIL 25, 2022

Visual content supports every stage of the buying process. A recent Forrester study found that short-form video plays a major role in the B2B buying process. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. It can even help brands land a spot on a coveted vendor shortlist.

B2B 123

B2B Instagram How To Marketing 123

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Reaching your ideal customer in all phases of the buying cycle is crucial. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Diva Marketing Blog

FEBRUARY 1, 2010

There is nothing wrong with being personal about the Tweets as long as what you write does not attack the company or in my case the campaign. There are a few that don't deem it necessary or the pieces I'm writing are just revised materials from existing marketing or advertising. Degrees of Transparency Author Content. Jim Alexander.

Social Media 81

Social Media Marketing Authentication Blogger 81

Webbiquity SMM

APRIL 8, 2014

What are the best practices for advertising on Facebook? ” Will content proliferation and advertising keep small companies from being successful with social media marketing? ” Best Facebook Advertising Guides. A Guide to Facebook Advertising by Capture the Conversation. Best Facebook Marketing Guides.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

AUGUST 26, 2010

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Facebook Advertising. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

MAY 10, 2021

The buy side entails much more risk than the sell side and usually takes a significantly longer period of time to get a deal done. 105][106] Trump campaigned on building a big, beautiful wall along Americas southern border and that Mexico would pay for it agreement. They’ll research comparable sales.

Price 40

Price Banking Microsoft Proposal 40

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Native Advertising. Microsites.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Native Advertising. Microsites.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

NOVEMBER 28, 2011

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.)

Statistics 219

Statistics Research Social Media B2B 219