Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Twist Image

NOVEMBER 21, 2014

It''s about understanding that there are now a myriad of ways to tell a brand narrative, and it''s not driven by "the big idea" of advertising or by simply pushing a unified brand message down the throats of consumers. Does the brand make it easy to shop and buy online. This is not about what story the brand tells a consumer.

Marketing 98

Marketing Apple Mobile Advertising 98

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Cottonelle scored big with a post-publishing advertising strategy.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

MAY 9, 2017

The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants? 8 Steps to Develop a Social Business Plan (white paper). Remember the days of simple media and mass communication?

Nielsen 165

Nielsen Influencer Overview How To 165

Convince & Convert

OCTOBER 9, 2013

In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Let’s be clear.

Content 141

Content Proposal Meeting B2B 141

Webbiquity SMM

DECEMBER 11, 2013

Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars. Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Pam Moore

SEPTEMBER 9, 2020

Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? A sales and marketing conversion funnel can help ensure that your target buyer finds your content, consumes your content and hopefully chooses to buy from YOU and your business! It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Mindjumpers

JULY 1, 2010

2) The buying cycle People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting online. 4) Interaction with the content Content marketing is not broadcasting.

B2B 189

B2B Strategy Content Marketing 189

Bill Hartzer

MARCH 29, 2012

Monitor Facebook on a regular basis to identify which pages those that may potentially buy and/or advertise from you like; • Keywords are key – Just as you want to use strong keywords in any blogs or white papers that you post to your site, it is also important to utilize relevant keywords for your Facebook efforts.

Facebook 72

Facebook Marketing Small Business Advertising 72

Proactive Report

SEPTEMBER 12, 2009

. “ Medium and small businesses don’t make purchase decisions based on analyst white papers. The PR group layed a key role in helping determine which Dell customers to feature. “It is not just about how much you buy,” Brewitt said. “We We want to get away from IT reviews only.”. What are they doing?

Social Media 107

Social Media Case Study Small Business Advertising 107

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. This means they can interact with customers during the buying, and crucially, the discovery process. During the buying and discovery process, your customers want to feel connected to your brand. Then the sales team can follow up with live chat and video product walkthroughs.

Examples 96

Examples FAQ Insurance Retail 96

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. buy a link » SUBSCRIBE TO CIO. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. A white paper for Software Decision Makers. src = [link]. }.

Company 122

Company How To Case Study Applications 122

Twist Image

APRIL 12, 2012

What is the point of advertising? Advertising's function is to create awareness. Consumers need to know when a new type of toilet paper is on the market. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise. advertorial.

Content 111

Content Vimeo Apple Curation 111

Pam Moore

MARCH 8, 2018

You won't see the human brand buying fake engagement on Instagram, or fake Twitter follower and Facebook fans. Digital Body Language: 105 Factors Impacting Your Brand (white paper). They value real human to human interaction and authentic relationships. Listen to other humans. 7 Foundational Steps to Build Your Personal Brand.

Brands 167

Brands Training Policies Template 167

Convince & Convert

AUGUST 3, 2012

When people research products and services they want to buy, where do they look? White paper summary, including actionable recommendations and insights for companies. I was especially interested in Steve’s question, because I ponder it a lot myself, and regularly get asked variations of it by our consulting clients.

Brands 114

Brands Twitter Facebook Research 114

Stay N' Alive

JULY 10, 2011

And with it, paid advertising has become increasingly less effective, even obsolete. So if paid advertising is ineffective and too costly, how do you market your product? Their own website and their connection to social media websites, not paid advertising, is what made the sale. You can buy your own copy of Launch here.

Trends 99

Trends Instant Messaging Review Cost 99

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The Programmatic Mind educates marketers and explores programmatic advertising trends.

B2B 60

B2B Marketing Microsoft Hubspot 60

Pam Moore

SEPTEMBER 7, 2016

Unfortunately many of them don’t have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super powered class. How to Subscribe to Social Zoom Factor Podcast .

Social Media 60

Social Media Tips Marketing Social Networking 60

Buffer Social

DECEMBER 17, 2018

Brian : One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers on social media. If you can spend $150-200 each month for advertising, you can build a warm audience for marketing your products in 2 easy steps! Which leads us to Molly Pittman ’s advice on advertising.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

JUNE 28, 2019

As advertising prices soar on platforms such as Facebook, Instagram and even LinkedIn, value is what will attract your dream customers to you. When done right, it can help facilitate the buy-in and you will eventually have those once not so supportive team members begging you to do more. Possible white-paper (y/n).

Template 60

Template Templates Content Marketing 60

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. I hope that doesn’t detract you from buying the book! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Communities 170

Communities Marketing MySpace Yahoo 170

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. People who visit your website may be in different places in the buying cycle. This guest post is by Johnny. But when was the last time you heard that about a content marketing strategy? You should!

ROI 40

ROI Content Buy Cost 40

Sprout Social

JULY 20, 2016

Sending an InMail message asking someone to buy your product most likely isn’t going to work. When it comes to social media advertising , Facebook is known as the top dog. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. Don’t Hard Sell.

LinkedIn 40

LinkedIn Groups Groups Social Networking 40

ProBlogger

OCTOBER 25, 2013

How about boosting downloads for your latest white paper or newly-launched digital product? Or, why should I buy this new product? The answer can be anything from “Buy 1, Get 2 Free!” This is guest contribution from Michael Kuhlmann. Would you like to increase your readership? You need a CTA, a call-to-action!

How To 45

How To Examples Discount Products 45

Writtent Blog

NOVEMBER 27, 2023

By creating and sharing free yet highly valuable information, you get your target audience to know, like, and trust you enough to buy from you. The more your content is shared, the more potential customers will see it, recognize your brand, and possibly choose to buy from you. What is highly valuable information?

Content 98

Content Press Release Marketing Case Study 98

Laurel Papworth

MAY 14, 2010

Most others were opinions – best way to buy art online? White Paper: Social Networking Primed To Go Mobile (0). is a bust – Advertising doesn’t work (6). MillionBrains Have a look at their challenges. More lowbrow than high brow. Nothing about stopping oil wells from oozing. Related posts.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

ProBlogger

APRIL 6, 2011

Bloggers everywhere need to rethink their approaches: display advertising needs reinvention: who’s it working for? I work in advertising. It’s not something I identify with—&# advertising,&# that is. Since then, I’ve worked in digital agencies, dot-coms and advertising agencies. Old models are struggling. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Pam Moore

JULY 17, 2019

If the only time you feel inspired to blog is when something goes wrong with a brand you buy from or a bad client, then why complain about it on your business blog? Do not trick your audience with inflated blog post titles, or never ending mazes to get to the content you advertise. Positive tone. Is the content written in high quality?

Content 60

Content How To Marketing Education 60

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. From what I’ve heard and read, one of the largest hurdles to clear is getting leadership to buy off on Web 2.0, I was beyond intrigued – I was also excited and curious. That made things much easier.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. Showing the product in use is a great way to encourage buying behavior. Forgotten Tribes. Feelunique.

Examples 112

Examples Campaign Facebook UGC 112

Pam Moore

MARCH 16, 2018

Their audience is not engaging, clicking, or buying. If you claim to be the best social media and advertising agency this side of Texas and know how to deliver results, then your own website and online persona should not look like a fifth grader developed it. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 167

Brands Tips Engagement Communities 167