Webbiquity SMM

DECEMBER 12, 2018

Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JUNE 21, 2022

Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JUNE 17, 2014

He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed. New Study Shows That Most B2B Marketing is Talking Past Customer s by Ideas@Work.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

MARCH 28, 2011

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

NOVEMBER 12, 2012

By using unified metrics, you can manage and coordinate the efforts of specialists in various disciplines, including content development, social media, SEO, PR, online advertising, and reputation management, resulting in efficient and effective optimization of an organization’s total web presence in order to drive business results.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

DECEMBER 11, 2013

Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars. Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. People want to buy from companies that are smart, helpful and responsive. Answer prospect questions. Develop relationships with influencers.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JULY 23, 2013

If you come across online advertisements touting “1,000 Backlinks for $14.00” or some similar offering, run—don’t walk—away. Buying links is not only no longer an effective strategy, it is highly likely to get your site penalized. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

APRIL 11, 2011

Advertising is product- or service-focused: buy our product or service because it does A, B and C. The answer may very well determine the future trajectory of the company, but again, there’s no way to measure it today. 2) “A distinctive aura, atmosphere, or feeling.&# Social media helps create this feeling about a company.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

Advertising is product- or service-focused: buy our product or service because it does A, B and C. The answer may very well determine the future trajectory of the company, but again, there’s no way to measure it today. 2) “A distinctive aura, atmosphere, or feeling.&# Social media helps create this feeling about a company.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. . The new layout also lets companies feature product videos as well as targeted display advertising.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. For example, poor customer service?

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

JANUARY 15, 2013

what are the secrets to Facebook advertising success? It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Facebook Advertising. Will Facebook lose ground to Google+?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 25, 2015

Yet while 95% of B2B marketers have created corporate social media accounts, half are still not active on social media on a regular basis. • Don’t rely too much on advertising. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( Biznology ). B2B PR Sense Blog ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Online Reputation Management. 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 15, 2016

Image credit: Association of National Advertisers. 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Another apparent contradiction is much more fundamental: does marketing have value? Stratabeat ). Stratabeat ). MarketingProfs ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. Add PR and online advertising to the mix, and it gets really awkward without that model. The only thing I would add is an over-arching framework to fit all of this into.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 10, 2011

Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Paul Dunay provides three brilliant tips for b2b marketers to optimize their use of Facebook advertising, such as “Put the 20 top companies you want to target into the Workplaces field. Highly creative AND useful! Related Posts. Share this on Bebo.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JULY 31, 2012

Provide terms such as buy vs. rent offerings, a monthly fee or payment plan, or financing offers (car companies do a great job with this, advertising their vehicles as costing $x per month rather than showing the sticker price). Address cultural as well as functional issues.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

MARCH 26, 2012

Derek Gordon notes that “From newsletters to advertising, PR to social media, it’s no secret that a good marketing strategy leverages every available channel to drive traffic to Web sites…And all it really takes is (an) old mantra: work together,” and supplies some excellent tips for what is, effectively, WPO.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock. bethcomstock.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

APRIL 23, 2013

While the study focused on Europe, its findings are more broadly applicable, such as that “87% of…buyers look for advice before buying…The first source when doing so: Web searches. The process starts with understanding your prospects’ buying cycle and creating content for the top, middle and bottom of the sales funnel.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. social media, PR, advertising) that support that activity. Much has been written about content marketing from the delivery side.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JULY 31, 2012

Provide terms such as buy vs. rent offerings, a monthly fee or payment plan, or financing offers (car companies do a great job with this, advertising their vehicles as costing $x per month rather than showing the sticker price). Address cultural as well as functional issues.

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently. I love it.

Campaign 200

Campaign Tools Social Media Sample 200