Small Business Mavericks
FEBRUARY 17, 2014
Just like they did with PPC advertising and social media, some YouTube video marketers have got the idea that they can buy video views and succeed. Buying video views ranks right up their with buying PPC clicks and social media shares. It seems they’ve started to take notice.
Small Business Mavericks
SEPTEMBER 10, 2013
Social media advertising is a sweet blend of pay per click advertising and social media. Mobile marketing is a big thing, but social media advertising is even bigger. It allows advertisers the ability to target specific demographics of potential customers who are important to them based on buying patterns and affinities.
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Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement. Content or Native?
Small Business Mavericks
FEBRUARY 20, 2015
Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results. Without a strong social presence on the particular network, the advertising may not be as effective.
Small Business Mavericks
SEPTEMBER 18, 2014
“…while the buying and online habits of millennials seems to dominate the news, their buying power pales in comparison to the buying power wielded by baby boomers — some $3 trillion in just the United States alone.” Marketing is all about diversity and that’s what keeps it exciting.
Small Business Mavericks
JANUARY 6, 2014
Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. Why should anyone buy from you? If you are selling a product, tell them to buy and give them a way to do it. 1 priority is converting visitors to sales.
Small Business Mavericks
MARCH 20, 2012
Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. If you want to make a sale, you need to use keywords similar to those used by people wanting to buy.
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