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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. That means shifting from one-way advertising to focusing on customers. The Power of Loyalty in Social Media from Dave Fleet.

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Finding purpose: How Ben & Jerry’s, Patagonia & Peloton are using brand activism to build lifelong loyalty

Audiense

At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. It's the season of giving! For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares?

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Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. That means shifting from one-way advertising to focusing on customers. The Power of Loyalty in Social Media from Dave Fleet.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. This offers a comprehensive look at using behavioral science to promote customer action and loyalty. These factors include social, psychological, and economic factors.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

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