Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Still not sure how to take action on this rule of thumb? Calling attention to social profiles?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month. Consider personal branding. Who has time for this?

Industry 231

Industry Real Estate Social Media Travel 231

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Where are the people most likely to buy your products and services? Does your brand need a makeover? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Unless the product is a fad, it is doubtful that an online community will impact the buying habits of consumers looking at an impulse bought product. Don’t forget to follow Samir on Twitter. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Danny WhatMough

JUNE 30, 2010

Well, his main beef centres around three points: firstly, that “our industry” (not exactly certain which industry he means) is ‘apparently’ banging on about the fact that brands “must” do social media. The ‘maybe brands should just stay away’ argument is naive! Surely we are beyond this?

Social Media 69

Social Media MySpace Press Release Industry 69

Convince & Convert

SEPTEMBER 22, 2010

That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. Look at their policy about servicing you from the get go. Never heard of that at any other company.

Apple 154

Apple Twitter Forums Policies 154

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. Infomercials create brand-new categories by tapping into unexpected desires. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. Business sites – These sites are the crux of the internet – realize it or not they are most of the sites that try to sell, sell, sell to you whatever they thing you should buy. Evernote allows you to clip anything (e.g.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. izmantot soci?los los medijus viesn?cu « Tur?t

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

APRIL 6, 2010

Yep, let's get the bigger picture people!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JULY 20, 2012

I guess Washington Post acquired the team for $12 million, LinkedIn acquired some patents for $4 million, and Beta Works acquired the, I think, the website and the brand for $500,000. But the asset is the community and the people that identify with your brand, or that identify with your idea or your conversation. We talk about tools.

Digg 113

Digg Communities MySpace YouTube 113

Convince & Convert

AUGUST 16, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. This helps me keep this blog totally advertising-free. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. It’s on JaneNation. With JaneNation, St.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 If anything, social media are pushing companies to go back to marketing rather than focusing on advertising alone. and hope for a.02

Social Media 123

Social Media Social CRM Strategy Consultant 123

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right?

Meme 54

Meme Real Estate MySpace Organization 54

Convince & Convert

SEPTEMBER 7, 2010

Heading over to buy it… Guest I really don’t want to be one of those people that trashes an author online but the thing I have never understood about Scott is the claims he makes all over the web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 29, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. It’s the rare book that captures where we are and where we’re going, while making you think and still being accessible. Bravo, Clay. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JULY 5, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 17, 2010

Has it given me brand exposure? Has it given me brand exposure? I do wnode about more followers, and do more followers equate to more business opportunities. We have focused on relevant followers, in our industry by and large. Have a learned a ton? Has it led to any deals? Has it made me a local expert in technology?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 24, 2010

We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. But that’s not the intention at all.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 11, 2010

What I found most interesting is the continued shift in the perception of the Apple brand. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Thats convenience!

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JULY 27, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 27, 2010

into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. Of course not.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MAY 4, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. We need to start talking about Social Media as product (for those brands with high social utility) and Social Media as a method to improve execution (think Six Sigma or Toyota Production System).

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. What can your employees do in terms of being “ accidental marketers &# for the brand? But, if they tweet your brand, they expect you to answer in seconds. Who’s listening? How much can you say?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter? What would you do? link] [link] B.R.S.

Social Media 149

Social Media Strategy Influencer Social CRM 149