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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Bloggers may be talented writers and enthusiastic about their subjects, but they are not professional journalists.

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Most bloggers intimately know their market. It’s a hard thing to beat into a marketer’s head sometimes. Here’s the thing. Far from it.

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2024 Blogging Breakthrough: Master Your Year-End Review and Propel Into Success!

ProBlogger

The post 2024 Blogging Breakthrough: Master Your Year-End Review and Propel Into Success! Feel free to download the PDF checklist if you’re a paper-and-pen kind of blogger – you can download it here: problogger-end-of-year-blog-audit-checklist. Can you write to the advertisers and offer them a new deal? Good on you!

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Just email Jay a screenshot of your review with your address. Listen Now .

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The Church And State Of Advertising

Twist Image

We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. The world of editorial content in the media and the advertising that surrounded it was separated like the church and state. Having a role with that kind of duality was seen as a no-no.

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Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

Kikolani

There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. Here’s what I found are the main benefits to this network for bloggers and businesses.

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