Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. Instead we look at different metrics that determine how engaged our audiences are. Had I only been focused on engagement metrics to make Mark Zuckerberg and the Facebook news feed algorithm happy, I would have never landed such an amazing client. Chances are you would not.

Feed 167

Feed Feedly Metrics News 167

Social Media Strategies Summit

NOVEMBER 28, 2022

From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social.

Analysis 69

Analysis Data Sentiment Metrics 69

Convince & Convert

JANUARY 8, 2015

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle.

B2B 60

B2B Strategy Marketing How To 60

Webbiquity SMM

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • How do infographics fit with other content marketing tactics?

Content 201

Content Marketing B2B Journal 201

Sprout Social

NOVEMBER 23, 2022

LinkedIn advocacy metrics. With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Metrics that tell you, “how many people are using advocacy?”.

LinkedIn 110

LinkedIn Tips Curation Training 110

Kikolani

DECEMBER 17, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a video to boost your holiday spirit on kikolani.com. The Resources Mashup. Tips to improve your B2B link building efforts – content development, building your own blog network, optimizing inbound links, and boosting ROI.

Mashup 131

Mashup Resources WordPress SEO 131

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. billion on advertising in 2023, but not all advertising is created equal.

Marketing 62

Marketing Survey Skills How To 62

Mindjumpers

AUGUST 28, 2012

She also writes about all aspects of marketing and sales on an online resource that covers a multitude of topics, including who should earn marketing certifications and how they can improve your business. In addition to these metrics, roughly 72% of marketers said social media helped them close deals. of companies that use LinkedIn.

Strategy 228

Strategy Facebook Metrics Advertising 228

Kikolani

JUNE 11, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Blog World Expo Poll, Akismet commentary, and what’s new on kikolani.com. The Resources Mashup. 7 brand building tips for you b2b blog – if you have trouble making your b2 blog standout, try these tips. Blogging / Writing.

Resources 129

Resources Mashup WordPress Affiliate marketing 129

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 99

Organization LinkedIn Strategy Social Media 99

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 9 Stats About Social Media Metrics and Measurement. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. See the “Supporting Resources” section at the bottom of this article. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

AUGUST 8, 2019

If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list. Is Dark Social Messing with Your Metrics? That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea.

Brands 155

Brands Analytics Consultant Data 155

Sprout Social

APRIL 15, 2020

According to GlobalWebIndex , 50% of global consumers say they approve of brands running “normal” advertising. If you’re wary of running “normal” ads, share more educational resources rather than promotional ones. It’s almost inevitable that your KPIs, social metrics and data will be affected by the current crisis. Conclusion.

Strategy 142

Strategy Metrics Hubspot Retail 142

Hootsuite

JULY 4, 2022

Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. Consider what resources you’d need to invest in this new channel and if you have the talent in-house to dedicate to it. Write your bio.

Questions 105

Questions Banking Insurance HootSuite 105

Writtent Blog

DECEMBER 8, 2014

It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? Dedicating Sufficient Resources. Understand that you’re definitely not alone. Image source.

Strategy 111

Strategy Content Marketing B2B 111

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.

Cost 94

Cost CPC Facebook HootSuite 94

Keyhole.co

AUGUST 4, 2023

Social media reach is one of the most important social media metrics. Engagement metrics include likes, shares, and comments. If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. How do you do this?

Social Media 52

Social Media How To Analytics Metrics 52

agora pulse

JANUARY 29, 2020

These responses point to the fact that many marketers may not be committing enough resources to lead generation. You might be able to convince your boss and higher-ups to allocate resources to lead generation if you can prove social ROI to your boss. ). Twitter: 15%. Pinterest: 9%. Snapchat: 4%.

Report 99

Report Study Campaign Social Media 99

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. Jump to Section Why Turn Your Employees into Advocates?

ROI 48

ROI Loyalty Embedding Metrics 48

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Publishing has historically relied on advertising, or sponsorships, to pay for content production.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

JANUARY 13, 2021

B2B: Business To Business. Resource: Here’s how to write an effective CTA. Resource: These are the KPIs to track in order to measure your brand’s success. This measures the same quantitative metrics, but comparing data over 12 months instead of 4 weeks. Resource: Learn how to track and improve your social media ROI.

Social Media 145

Social Media List HootSuite Content management systems 145

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B? Again, it depends.

Marketing 100

Marketing B2B Meme Organization 100

Buffer Social

AUGUST 23, 2023

Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. Think about it this way: even if you have the resources to commit to, say, five platforms, are those resources well spent if your target customers aren’t hanging out on three of them?

Small Business 77

Small Business Activities Platform Social Media 77

Convince & Convert

MAY 23, 2017

If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list.). Is Dark Social Messing with Your Metrics? That would mean you’re basing your advertising dollars on only 20 percent of what’s actually happening—not a great idea. Image via RadiumOne.

Brands 133

Brands Analytics Data Metrics 133

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. Another is to tap into Twitter advertising and boost your social media ROI with paid campaigns. Twitter can drive a 40% higher ROI than any other social platform.

Examples 52

Examples Strategy Twitter Marketing 52

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Companies usually discover they have some, but not all, of the necessary resources in-house. Are their resources in-house?

Social Media 168

Social Media How To Marketing Syndication 168

Social Media Strategies Summit

FEBRUARY 18, 2021

When your search for influencers, make sure that you prioritize relevance and authenticity over vanity metrics. They’re responding to customer queries, resolving complaints, and even directing them to the right resources. Social media advertising has evolved to a level where it can show the most relevant ads to each user.

Trends 193

Trends Social Media Authentication Instagram 193

Hootsuite

JULY 24, 2023

What real estate marketers should look for in a social media tool Are you looking to curate a whole new set of resources? Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Or overhaul your existing go-to list? That’s an entire waking day.

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Convince & Convert

FEBRUARY 3, 2011

Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. It Depends.

Nielsen 149

Nielsen Company Social Media Metrics 149

Keyhole.co

JANUARY 30, 2024

However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals. For example, we created a between Hershey’s vs KitKat competitor report that shows metrics such as total followers and total engagement from December 2023 to January 2024. Fenty Beauty’s core audience is Gen Z and millennials.

Social Media 59

Social Media How To Patterns Sports 59

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MARCH 24, 2020

What internal factors could hold you back from reaching your goals? (“We have a reduced marketing budget from last quarter; fewer resources and employees”). SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Weakness: Where might your business be lacking?

Analysis 87

Analysis Social Media ROI How To 87

Socialmedia.biz

AUGUST 7, 2018

Depending on your operation-model (B2B or B2C), customer persona and marketing requirements, you can take a paid or organic approach to strengthen your online presence on multiple social media networks. increase in the annual revenue growth rate and 53% jump in conversions post-implementation. Adespresso.

Social Media 69

Social Media Tools Price Analysis 69