Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

B2B 158

B2B Instagram Brands Hubspot 158

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. I have been working with a new client since July.

Communities 234

Communities Facebook How To Consultant 234

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So, where can eager B2B marketers find the best influencers? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Webbiquity SMM

APRIL 13, 2021

Rooms are often hosted by industry experts and even celebrities such as author Malcolm Gladwell, Kevin O’Leary of Shark Tank, Aston Kutcher, Wiz Khalifa, Kevin Hart, Drake, Chris Rock, and Oprah. There’s no advertising. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Paid Advertising. Target Your Advertising. Use Images.

B2B 107

B2B LinkedIn Tips Marketing 107

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Pam Moore

JUNE 24, 2020

Knowing your audience is the number one priority for any business of any size in any industry or niche! Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Template 78

Template Templates Avatar How To 78

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns and sponsored posts Over half of marketers (57%) use influencer-led advertisements to collaborate.

Examples 127

Examples Influencer Campaign Marketing 127

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Use keywords and bullet points.

LinkedIn 113

LinkedIn Tips Skills URL 113

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. The reality?

Conversation 137

Conversation Review Marketing How To 137

Ignite Social Media

MAY 6, 2021

LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active). We really like the product pages because it allows you to select who your product is for based on job titles or industry groups. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Pam Moore

OCTOBER 8, 2020

If you want more traffic to your website, more leads, more opt-ins to your email newsletter, more members in your social media communities, more sales and more customers, then you NEED an audience focused approach to your marketing. What is a customer profile for b2b. 3 Steps for Audience Marketing Success. What is a buyer persona.

Template 78

Template Templates How To Training 78

agora pulse

NOVEMBER 4, 2020

If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers. The first will show up in the right-hand sidebar, which includes Google Display Network-styled large images or videos that are clearly advertisements. Right-hand sidebar.

Reddit 115

Reddit CPC CPM Cost 115

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Travel 254

Travel Price Consultant B2B 254

Ari Herzog

NOVEMBER 12, 2012

Its Twitter biography is explicit that I am the community manager. I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. @Flextronics sent its first tweet on October 1, 2012.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. Watch, listen, learn.

Questions 104

Questions Banking Insurance HootSuite 104

Socialmedia.biz

MARCH 25, 2021

Hashtags have become so large that communities pop up around their use. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Community Hashtags. Community hashtags can be a great way to connect with a very specific audience.

Hashtag 78

Hashtag Brands How To Conference 78

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

NOVEMBER 12, 2021

Connecting With Industry Leaders They May Otherwise Have Never Met Social media is great for connecting with new people, regardless of where they’re based. The answer for LinkedIn—especially for companies in B2B or career-related industries—is a resounding yes. and beyond.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ]. Group size: 999,929 members. Social Media & SEO.

Groups 100

Groups Groups LinkedIn Social Media 100

Pam Moore

JULY 22, 2020

When you earn trust you can more easily grow your community, get more leads and as a result grow your business when done right! Knowing your audience is the number one priority for any business of any size in any industry or niche! Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Strategy 78

Strategy Template Templates Marketing 78

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! Once this goes into effect advertisers will no longer be able to use third party pixels.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. Voce Communications. B Squared Media. Fifty & Five. The High Road Agency.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279