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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web.

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How to Set Up Facebook Conversions API Using Conversions API Gateway

Jon Loomer

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. You can set this up using the Conversions API Gateway. If you want to select from current Facebook Conversion API partners, you get 11 options. But, you can do it.

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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API. The Conversions API is a measurement and performance tool offered alongside the Facebook Pixel.

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5 Most Common Attribution Mistakes Advertisers Make

Jon Loomer

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Offline or CRM API.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. They crave extremely personalized experiences, but also fiercely protect their privacy. Kik’s main differentiator is privacy. So how is a social media marketer to decide?

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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram.

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