Jon Loomer

OCTOBER 20, 2021

First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. Configure the Video Variables in Google Tag Manager. I made some alterations. Again, use what you want here.

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Eventful YouTube Video Google 212

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions. I use Google Tag Manager, which has some of these triggers built-in.

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Eventful Conversation Embedding URL 185

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. While you can take advantage of Google Search ads for those cases, Meta ads will focus fall more on awareness and long-term goals. They are limiting their advertising potential. These clients do not set them up for success. They click.

Construction 187

Construction Advertising Industry API 187

Laurel Papworth

APRIL 17, 2023

If you connect ChatGPT to Google Docs you can have ChatGPT create a business plan for your small business (I chose marketing agency in Penrith). This will give you access to Dall-e, which makes the pictures, ChatGPT, which makes the words, and it will give you access to the API key, which is just a quick copy and paste of a key.

Small Business 52

Small Business Google API Price 52

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. YouTube announced several initiatives to help advertisers reach TV screen viewers. Google has created a new audience segment in AdWords called “light TV viewers.”

Social Networking 230

Social Networking Adwords API YouTube 230

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? Google has no idea whether you paid to reach someone. The results are good.

Report 179

Report Sample Samples API 179

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API. The Conversions API is a measurement and performance tool offered alongside the Facebook Pixel.

Social Networking 127

Social Networking Privacy API Apple 127

SocialFish

MARCH 16, 2011

We’re frantically digging out from Great Ideas (one word – awesomesauce) and heading over to NTC for the next three days, so I’ll just drop this completely unedited little list of informational links from Google, who have just launched Google for Nonprofits. Read the Official Google blog post.

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Google Adwords API Discount 213

Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Offline or CRM API.

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Advertising API Eventful Conversation 179

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers.

Review 127

Review Brands How To Analysis 127

Jon Loomer

JUNE 12, 2023

Because of the Meta pixel, events, and Conversions API, Meta also knows (mostly) who ultimately converted. Of course, many advertisers don’t know this exists. You won’t get Google Analytics to verify view-through conversions from Facebook, for example. Meta knows who is served your ad. Meta knows who clicks it.

Eventful 181

Eventful Conversation Report API 181

The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

API 180

API Eventful Aggregator Twitter 180

The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook.

News 170

News Social Media API Facebook 170

Stay N' Alive

APRIL 10, 2011

Google seems to be trying of late to do everything they can to be like Facebook. Let's "face" it - Google is not social. Let's "face" it - Google is not social. As I've been playing with Google's "+1" buttons I'm really trying to think what the benefit is. Integrate Facebook "like" buttons into Google search.

Google 111

Google Social Graph Facebook API 111

Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But I use Google Tag Manager to manage my pixel and create these events. Custom Events.

Eventful 186

Eventful Advertising Embedding Conversation 186

Buffer Social

MAY 21, 2018

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram.

API 111

API Facebook Marketing How To 111

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. It’s similar to other video apps like Google Hangouts, but the big differentiator is that you don’t have to request to join a chat. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Convince & Convert

AUGUST 13, 2013

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. We’ve always dreamed of advertising like this, and now we can make it happen. Bing and Google. About the Chris Sukornyk: Follow @sukornyk.

Facebook 167

Facebook Insurance API Yahoo 167

The Way of the Web

FEBRUARY 14, 2011

A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. A nice example of going further than simply creating and releasing an API has been announced by Etsy , the community of makers and sellers of all sorts of items.

API 31

API Class Applications Flickr 31

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Access the API . You can also create intelligent link targets to automatically route visitors based on language preference and add retargeting pixels in short links to track interest in specific products and maximize advertising ROI.

URL 104

URL Engagement Domain Name API 104

Buffer Social

OCTOBER 23, 2023

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

News 71

News Social Media Airlines Collaboration 71

The Way of the Web

AUGUST 3, 2012

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. The Feedburner API was already deprecated and is due to close in October, 2012. Trust in Google?

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FeedBurner Google Syndication Adsense 67

Keyhole.co

MAY 12, 2023

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Google Alerts Google Alerts is a free online tool by Google to monitor the web for specific keywords or phrases. It’s easy to set up and use, and it’s completely free.

Tools 52

Tools Strategy Marketing Analysis 52

Socialmedia.biz

JANUARY 17, 2017

Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

The Way of the Web

NOVEMBER 3, 2011

Given the high standards Google set for itself with the aims of indexing the world’s information, and the mantra of ‘Don’t Be Evil’, it’s likely we hold it to higher standards than most companies. After all, if you’re paying $150,000 for Google Analytics Premium, you’d be expecting all information.

Google 38

Google Google Reader FeedBurner RSS 38

Buzz Marketing for Technology

JULY 2, 2008

Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Developer APIs. Advertising. Want to add to Favorites? Sign in to YouTube now! The video has been added to your playlist. Want to add to Playlists? Sign in to YouTube now!

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

JULY 22, 2008

Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Google Reader: Getting Started. Google Docs in Plain English. From: Google. From: Google. Developer APIs. Advertising. Want to add to Favorites?

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Currently I’m doing this on Google+. I see a bright future for the Google. Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. One is Hootsuite for iPad. Susan Beebe.

Tools 277

Tools Tips Marketing Social Media 277

Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken.

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Influencer Campaign Marketing Fashion 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Google Docs If you want to share and collaborate in the creation of documents, spreadsheets, and presentations, then Google Docs is the best way to go. Google Wave Google Wave still has a few defects, but it can be a strong collaboration tool if Google resolves them. Evernote allows you to clip anything (e.g.

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Crowdsourcing scribd Ustream Social Media 192

Keyhole.co

DECEMBER 13, 2023

Keyhole With over 6,000,000,000+ posts analyzed, Keyhole boasts of big-wig brands such as Google, Spotify, L’Oreal, and Mashable. Manage social advertising: A main reason Hootsuite makes a good alternative to Mention is the ease with which you can manage organic content and paid ads in one place.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Buzz Marketing for Technology

JULY 22, 2008

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Developers & API. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video? Just include the embed code in the comment! Are you human? Sorry for asking).

Web 2.0 181

Web 2.0 Viddler Embedding FAQ 181

Razor Social

MAY 11, 2016

Find advertising opportunities before your competitors do! CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Costs: Estimate cost to advertise on Google adwords for these keywords (Hint: High cost with low keyword difficulty are good ones to focus on). Do Keyword Research.

Review 68

Review Adwords How To Overview 68

Buzz Marketing for Technology

JUNE 27, 2008

Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Developer APIs. Advertising. Want to add to Favorites? Sign in to YouTube now! The video has been added to your playlist. Want to add to Playlists? Sign in to YouTube now!

YouTube 277

YouTube Pluck Handbook Training 277

Kikolani

MAY 26, 2016

You’ll be lucky to achieve an ROI of 200% on Google Adwords. In the UK, SMS marketing is covered under the marketing and advertising law. Twilio , a San Francisco based cloud communication company, allows software developers to make and receive phone calls and send and receive messages using its free web service APIs.

SMS 87

SMS Marketing ROI API 87

Socialmedia.biz

JULY 28, 2016

So there is one more world left to conquer and it’s a world where brands and consumers co-habit in a messaging environment that leverages consumer self-identity and the desire to be discovered and befriended with targeted and relevant branding and advertising that delivers real value to the consumers making time to read it.

Marketing 60

Marketing API Authentication Flickr 60

Talkwalker SM

JUNE 2, 2016

Last March, Kylie literally made the internet break as Google analytics could not keep track of the number of visitors to her site when she released a new line of glosses. Creating fresh, relatively cheap, and equally engaging content in a sea of media messages at the speed of social is quite a task for the modern marketer. What’s more?

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UGC Brands Content Instagram 60