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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web.

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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

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Google Outlines Proposal for Improved Data Transparency Measures in Online Advertising

Social Media Today

Google is looking to gain agreement from online platforms over new standards in ad tracking in order to address concerns with data privacy.

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You star in this Google ad

Sherrilynne Starkie

Ever consider a career in advertising? You might be unwittingly embarking on one right now thanks to Google. Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This has been normal practice since the dawn of search and Internet advertising.

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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

The Average Social Media Privacy. Privacy Policies vs. Historical Texts and Literary Works. Whether you care to admit it or not, we’ve all hit the “I accept” button on a privacy policy without reading the fine print. Up until recently, it wasn’t that big of a deal to not read privacy policies. Written by.

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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. The post Growing Privacy Concerns Put Social Networks’ Targeting at Risk appeared first on Ignite Social Media Agency. Subscribe to Social You Should Know.