Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. One approach is using URL parameters.

URL 204

URL Examples Facebook Analytics 204

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

Eventful 202

Eventful Report Facebook Aggregator 202

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). And it makes sense.

Privacy 206

Privacy Advertising Aggregator Report 206

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. So, how this campaign is structured is pretty complex. Topics that are on my list to cover: How I’m Optimizing the Campaign.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? The Learning Phase.

Facebook 174

Facebook Campaign Aggregator Advertising 174

Jon Loomer

OCTOBER 19, 2020

If you run Facebook ads, you need to understand Business Manager. Business Manager roles include: Manage campaigns. By granting a partner access, they can use it for advertising. You can choose whether a partner can view aggregated insights for a line of business. Manage page (admin access). View performance.

System 200

System Facebook API Aggregator 200

Jon Loomer

OCTOBER 20, 2020

If you run Facebook ads, you need to understand Business Manager. Business Manager roles include: Manage campaigns. By granting a partner access, they can use it for advertising. You can choose whether a partner can view aggregated insights for a line of business. Manage page (admin access). View performance.

System 160

System Facebook API Aggregator 160

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How effective are the Facebook ad campaigns that you’re running? All are great!

Eventful 167

Eventful Facebook Analytics Aggregator 167

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Advertising. Content and audience.

Facebook 123

Facebook How To Metrics Hashtag 123

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. Positioned as an online “meet & greet” for the new MINI , fans are encouraged to submit questions across Facebook , Twitter , Instagram and Google+. Video was a good medium for bringing this campaign to life.

Campaign 144

Campaign Features Video Case Study 144

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87

Jon Loomer

FEBRUARY 13, 2023

This is all about finding a way to show Facebook what a quality website visitor is. I’d name it “Facebook – 70% Scroll,” but name it whatever you want. Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. Create an Engagement campaign.

Eventful 182

Eventful Aggregator Widget Conversation 182

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. The numbers are only predicted to grow as we move into 2019. But this is short sighted decision making.

Instagram 82

Instagram Tools Facebook Report 82

Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. The way I do it so that it includes all pages where this event is fired looks like this… If you can, add it as one of your eight ranked events in Aggregated Event Measurement. To do that, create an Engagement campaign. I seriously overcomplicated that tutorial.

Eventful 177

Eventful Aggregator Google Conversation 177

Jon Loomer

JULY 9, 2015

Last week, I told you everything to know about the new Facebook Ads Manager. If you have the new Facebook Power Editor, here’s what it looks like… Let’s dive in! The new Facebook Power Editor is rolling out globally! Manage Ads: This is the default view, allowing you to manage your campaigns, ad sets and ads.

Facebook 114

Facebook Real Estate Overview Campaign 114

Webbiquity SMM

OCTOBER 20, 2015

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. It’s therefore no surprise that a large number of Facebook Ads are rejected.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Likeable

MAY 21, 2019

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

Apple 74

Apple Facebook Brands Aggregator 74

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. You might find, for example, that your CPV is twice as high for Facebook as LinkedIn. There’s good news though!

Strategy 98

Strategy Aggregator Overview ROI 98

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. Facebook Engagement Rates Continue to Grow [Report].

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. As with Facebook, you will need admin permissions for this.

Review 128

Review Brands How To Analysis 128

Twist Image

JUNE 29, 2012

The kind of brands that have seasonal campaigns that are driven by creating as many exposures to the brand as possible. These types of campaign-led companies have always (and will continue to) grapple with the creation, editing and nurturing of valuable content. The race to get as many Facebook likes as possible continues.

Brands 97

Brands Content Facebook Aggregator 97

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram. How do marketers create, manage and analyze their Facebook ads? So the question becomes ….

Facebook 40

Facebook How To Advertising Overview 40

Jon Loomer

OCTOBER 6, 2021

That’s why Facebook gives you the option of optimizing for the most valuable customers using Value Optimization. What about Aggregated Event Measurement? You’ve created a Facebook campaign using the Conversions (or Sales ) objective. But, what if you want Facebook to optimize for the highest value conversion?

Aggregator 205

Aggregator How To Facebook Eventful 205

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. Bonus: You can add campaign hashtags and keywords to Keyhole. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy.

Social Media 199

Social Media Skills SEO Aggregator 199

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217

Facebook Apple Privacy Advertising 217

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Behavior-Based instead of Aggregated Data. Twitter followers and Facebook fans and the most egregious example. Twitter followers and Facebook fans and the most egregious example.

Metrics 128

Metrics Postrank Klout Marketing 128

Sprout Social

JANUARY 27, 2021

This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. YouTube advertising. This data can better inform both your advertising and outreach strategies. as well as other sites like Facebook or Twitter. The Watch Time Report. Suggested videos. Browse features.

Analytics 142

Analytics YouTube Video Embedding 142

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 47

Social Media Facebook Marketing CPM 47

Socialmedia.biz

SEPTEMBER 26, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. See mutual Facebook friends on LinkedIn.

Tools 60

Tools Marketing Meme Startup 60

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 114

Brands Sentiment How To Analysis 114

Laurel Papworth

APRIL 14, 2013

Maybe a big advertiser could have had the article pulled? In other words Media have the content/articles/shows, Organisations have the advertisement/Press Release/Promotion. Instead of taking an ad to a content aggregator (newspaper or TV), Corporates build their own channel. Or would they? How does that sit with you?

Social Media 100

Social Media Press Release Banking Real Estate 100

Kikolani

AUGUST 6, 2012

To implement this method, you’ll be using “ Facebook Advertising.” I’m one of those who (like many of you) has a really hard head, and think I can do things without instruction some times, and that’s just what I did, when I lost a ton of cash in Facebook PPC. All of these things are very important.

Syndication 122

Syndication Aggregator CPM CPC 122

Buffer Social

AUGUST 12, 2019

One of the best is Redditlist which aggregates the most popular subreddits and lets you search for keywords. And of course, when you get into advertising potential, the larger the subreddit, the larger the audience. The only other shortcut to Reddit traffic is through advertising, which we’ll get to in a minute.

Reddit 65

Reddit Strategy Marketing Authentication 65