Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 206

Privacy Advertising Aggregator Report 206

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Be On Trend.

Brands 195

Brands Hashtag UGC Aggregator 195

Jon Loomer

JANUARY 25, 2022

Understanding Aggregated Event Measurement. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window. But make sure to use an adjusted reporting window before you make any rash decisions related to the campaign. Impact on Automated Rules.

Report 202

Report Tips Aggregator Facebook 202

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I like to pull in information like the campaign name, placement, and ad name. One approach is using URL parameters. My Ad and Parameters.

URL 204

URL Examples Facebook Analytics 204

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. You can also explore how your Facebook ad campaign performed with your different audience types, which we will explain in the next section.

Facebook 115

Facebook How To Aggregator Metrics 115

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. As a result, it makes sense to introduce the new MINI with a campaign that’s dedicated to answering their questions in an educational and fun way. Video was a good medium for bringing this campaign to life.

Campaign 144

Campaign Features Video Case Study 144

Dave Fleet

JANUARY 26, 2021

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. What’s more, they’re increasingly doing something about it. Tracking and attribution will get harder.

Privacy 195

Privacy Marketing Data Reputation 195

Jon Loomer

MARCH 27, 2022

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). And there, of course, is the potential issue. Ranked and Unranked Events.

Eventful 202

Eventful Report Facebook Aggregator 202

Jon Loomer

MAY 3, 2022

There was no access to how long people listened, how many listeners you had in aggregate, or the number of subscribers. No advertising. Campaigns Made for Facebook Podcasts. Imagine creating a campaign with the objective of promoting your Facebook Podcast. You couldn’t build your subscribers with ads.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? Instead, you may want to wait.

Facebook 174

Facebook Campaign Aggregator Advertising 174

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Choose to build ad campaigns around brand awareness, traffic or conversions, and you can choose hyper-specific interest targeting for your ads.

Aggregator 121

Aggregator Analytics Trends Upcoming 121

Jon Loomer

OCTOBER 19, 2020

Business Manager roles include: Manage campaigns. By granting a partner access, they can use it for advertising. You can choose whether a partner can view aggregated insights for a line of business. Manage page (admin access). By default, these roles are off for employees, but you can toggle any of them on. View performance.

System 200

System Facebook API Aggregator 200

Sprout Social

JANUARY 12, 2022

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

Conversation 137

Conversation Review Marketing How To 137

Webbiquity SMM

FEBRUARY 14, 2020

This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns. Fortunately, the information you’ll need is easy to find.

Skills 165

Skills Social Media Social Media Management How To 165

Jon Loomer

FEBRUARY 15, 2023

The way I do it so that it includes all pages where this event is fired looks like this… If you can, add it as one of your eight ranked events in Aggregated Event Measurement. To do that, create an Engagement campaign. The easy solution is to create a custom conversion that maps to that custom event.

Eventful 177

Eventful Aggregator Google Conversation 177

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. As mentioned earlier, aggregating data is only half the battle. There’s good news though!

Strategy 98

Strategy Aggregator Overview ROI 98

Jon Loomer

OCTOBER 20, 2020

Business Manager roles include: Manage campaigns. By granting a partner access, they can use it for advertising. You can choose whether a partner can view aggregated insights for a line of business. Manage page (admin access). By default, these roles are off for employees, but you can toggle any of them on. View performance.

System 160

System Facebook API Aggregator 160

Jon Loomer

FEBRUARY 13, 2023

Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. Create an Engagement campaign. If that’s the case for you, create a custom conversion that maps to the custom event. Now you should be able to add your custom conversion to your report as a new column.

Eventful 182

Eventful Aggregator Widget Conversation 182

Jon Loomer

OCTOBER 29, 2021

So, how this campaign is structured is pretty complex. Topics that are on my list to cover: How I’m Optimizing the Campaign. ” Then click “Refine by” and select “Aggregated Value.” In addition to rewarding and incentivizing engagement, I want to test how small an audience can be to reach it.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Which AI technologies enable marketing?

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

APRIL 12, 2022

Advertising. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. These metrics provide information for calculating your Facebook advertising cost and ROI. Another campaign portion to look at is the objectives section. Get inspired by these ad campaigns. Performance review.

Facebook 123

Facebook How To Metrics Hashtag 123

agora pulse

MAY 31, 2018

To make this easier, Facebook is getting rid of these metrics because they aren’t useful for iterating campaign efforts toward success. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Page Tab Views and Cost per Page Tab View. Technologically Difficult to Track.

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

To make this easier, Facebook is getting rid of these metrics because they aren’t useful for iterating campaign efforts toward success. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. Page Tab Views and Cost per Page Tab View. Technologically Difficult to Track.

Metrics 87

Metrics Facebook Aggregator Report 87

Jon Loomer

APRIL 24, 2019

Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. How effective are the Facebook ad campaigns that you’re running? Conversion Optimization. Conversion Tracking. Let me know in the comments below!

Eventful 167

Eventful Facebook Analytics Aggregator 167

Mindjumpers

NOVEMBER 23, 2012

Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. These mobile smartphone users are exposed to more opportunities for advertising and marketing, with greater immediacy and relevance, than ever before.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. In short: Be scrappier, and see innovation differently.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

SEPTEMBER 12, 2018

Social media advertising continues to explode in all directions. Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. The numbers are only predicted to grow as we move into 2019. But this is short sighted decision making.

Instagram 82

Instagram Tools Facebook Report 82

Sprout Social

APRIL 27, 2022

Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Manage campaign links . Monitor campaign analytics. View aggregated metrics in the dashboard.

URL 105

URL Engagement Domain Name API 105

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 128

Review Brands How To Analysis 128

Likeable

MAY 21, 2019

In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers. Facebook has assured us we will not need to worry about any data loss occurring in conversion campaigns as a result of the Clear History tool or related opt-outs.

Apple 74

Apple Facebook Brands Aggregator 74

Jon Loomer

JULY 9, 2015

Manage Ads: This is the default view, allowing you to manage your campaigns, ad sets and ads. Audiences: This aggregates all of your Custom Audiences, Lookalike Audiences and Saved Audiences. Tools: A dropdown with access to the following: Campaign Dashboard. Here are your search options: Campaign Name. Campaign ID.

Facebook 114

Facebook Real Estate Overview Campaign 114

Keyhole.co

JUNE 19, 2023

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. This campaign generated a lot of buzz, creating a sense of community among Starbucks patrons and resulting in a lot of free publicity for the company spotlighting customer success.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

MARCH 12, 2015

He’s also the star of Organic Valley’s new campaign, Save The Bros. What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.” Have you ever met a bro? The mission? million videos to date.

Organization 60

Organization Chemicals Case Study UGC 60

Bill Hartzer

JANUARY 22, 2013

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. campaigns only. percent of total spend). Google and Yahoo!-Bing to $0.59.

CPC 122

CPC Paid Search Retail Mobile 122

Webbiquity SMM

OCTOBER 20, 2015

When an ad comes back rejected, it can be frustrating, especially when the advertiser has a hard time figuring out what went wrong. When you’re waiting for your ad to get approved, you can check its status through an ads manager, or through an aggregating platform like Growmobile. Image credit: Revinate. How You Will Know.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy.

Social Media 199

Social Media Skills SEO Aggregator 199

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. They are faced with challenging questions.

Data 60

Data Conversation Case Study How To 60