Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Social Media Strategies Summit

SEPTEMBER 23, 2022

That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Giving leaders a voice on social media can help you build a community. In its early days, TikTok was known as the social media platform of choice for young people. Teens loved it.

Education 163

Education Examples Content Nielsen 163

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.). Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean? Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Likeable

MARCH 12, 2019

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Whether you’ve noticed or not, Gen-Z has also already made its mark social media. In 2018, the combined total monthly active users of the top 4 messaging apps grew to 4.1

Platform 272

Platform Social Media Influencer Trends 272

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” How do we integrate the project into other communication, marketing or company activities? It just makes sense to integrate and make synergies between social media initiatives and other activities, but no doubt it’s seldom being done.

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” How do we integrate the project into other communication, marketing or company activities? It just makes sense to integrate and make synergies between social media initiatives and other activities, but no doubt it’s seldom being done.

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword?

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

JUNE 26, 2010

But in fact, it could not be any longer from the truth. Torture is by far not only a physical pain, the real torture is often the mental aspect afterwards, the struggle to go on with life, living with a terrible pain.

NGO 262

NGO Nielsen Tumblr Disqus 262

Laurel Papworth

FEBRUARY 19, 2013

million Australian Monthly ACTIVE Users and determine how they were feeling about Julia Gillard, Tony Abbott, the Labor Party or the Liberal Part? I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Do you have the ability to reach out to bloggers and influencers who are active and popular on social networks and engage with them to help get the word out about your products?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

NOVEMBER 15, 2013

TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. They also handle blogger outreach and social press. .”

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Buzz Marketing for Technology

JUNE 27, 2008

5 Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network. technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Join My Social Networks.

Education 279

Education Ustream Microsoft Wiki 279

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Mindjumpers

JULY 30, 2010

link] Jonas Klit Nielsen says: August 5, 2010 at 5:24 pm Hi Evert, In the beginning of the blog post, you can see that it is written by J-P De Clerck which is the guy writing on the blog you have mentioned in the post. it seems you wrote the article above, however the link below makes think otherwise?

Marketing 251

Marketing Nielsen Forums Groups 251

Oktopost

APRIL 22, 2019

Dark social is a big issue because most social networks are closed gardens. First of all, social networks don’t share a lot of their data with external tracking tools. Secondly, social networks are based on user-generated content which lacks customized links with attribution parameters like UTMs.

Software 101

Software Marketing Analytics B2B 101

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. The best way to find your social media influencers is by thinking about whose voice you trust.

Influencer 111

Influencer Social Media How To SEO 111

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. companies use Facebook and 45% Twitter. Wild Rock Guy NZ (0).

Hotels 85

Hotels Tourism Travel Social Media 85

Mindjumpers

MARCH 28, 2012

Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. CEO activity on social networks also appears to influence employees’ faith in their company.

Study 272

Study Activities Social Media Nielsen 272

Razor Social

MAY 15, 2019

Micro influencers may not be as influential as power influencers but they could provide more value because they attract a very specific and often very active audience. Event activation. Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. There’s two ways to approach this.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : In 2009, Everywhere Agency won the Guinness World Record for the most socially networked message in #BEATcancer. At Everywhere Agency, we’ve worked with celebrities, but the core of our activations revolves around digital influencers. . How and why did you come to include it in your offerings?

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Danica Kombol : In 2009, Everywhere Agency won the Guinness World Record for the most socially networked message in #BEATcancer. At Everywhere Agency, we’ve worked with celebrities, but the core of our activations revolves around digital influencers. . How and why did you come to include it in your offerings?

Influencer 40

Influencer Marketing Fashion Campaign 40

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. What does TikTok engagement mean?

Engagement 100

Engagement Tips Metrics Remix 100

Mindjumpers

AUGUST 1, 2012

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. Though no official statement has been made yet, Moller-Nielsen confirms the alliance. Including Facebook ads.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Bare Feet Studios

APRIL 29, 2009

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Diva Marketing Blog

FEBRUARY 23, 2009

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Others will be presented at our annual conference at the end of March.

Research 40

Research Social Media Cymfony Sample 40

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. It’s proof that you know what you’re doing and that you do it well.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. It’s proof that you know what you’re doing and that you do it well.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Mindjumpers

AUGUST 9, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed? All in all the BRIC countries seem to be taking the lead when it comes in general to the use of the social web.

comScore 232

comScore Microblogging Analysis Nielsen 232

Oktopost

JUNE 9, 2020

Employee networks are not only made up of family or friends but also former colleagues, customers, prospects and other like-minded professionals. And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media.

B2B 144

B2B Survey ROI Metrics 144

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. 66% said they trust consumer opinions posted online.

UGC 87

UGC Report Social Media Nielsen 87

Diva Marketing Blog

NOVEMBER 30, 2011

Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Women don't think of social media as an 'obligation' . Source: Nielsen 2010 data Worldwide. women are on social networks an average of 5.5 Women focused in general.

Social Media 83

Social Media comScore Nielsen Small Business 83

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210