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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells.

Skills 109
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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities.

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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants. Your social media activity will definitely impact the way a prospective employer looks at you. Blurred Lines.

Skills 165
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How To Develop Effective Communication Skills In An AI-Driven Workplace

BeingOptimist

With more and more workplaces adopting AI technology to streamline their processes, it has become essential for both employers and employees to develop effective communication skills to thrive in an AI-driven workplace.   Here are just two reasons why an AI cannot replace effective human communication skills: 1.

Skills 75
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Digital Skills not Keeping up with Demand

Proactive Report

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 According to the report, investment in all digital marketing activities has increased since February 2021. Traditional marketing and PR skills are still vital, but clients and employers want more.

Skills 59
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10 Important Strategies to Enhance Your Writing Skills

BeingOptimist

Writing is one of the activities that we do every day. Good writing skills go beyond grammar and spelling. Let us give you some of the best activities to enhance writing skills to write crisply and impressively. There are various free online courses to help improve your writing skills.

Skills 40
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

7 Skills to Improve Your Chances of a Better Job. Considering this growing market trend, it’s no surprise that those who wish to land a profitable job need to focus on improving and building upon their computer skills. Here are some computer skills that can certainly improve your outlook when it comes to job opportunities.

Skills 128