Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 98

Influencer Marketing Collaboration ROI 98

Ignite Social Media

JUNE 13, 2022

No one can argue that TikTok is a powerful marketing tool. With over 1 billion active users , it’s a prime place for brands looking to reach new audiences. . With so much competition for attention on the platform, it can be tough to know who to trust when managing and spearheading your TikTok marketing.

Class 98

Class Marketing Skills Campaign 98

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 96

Influencer Instagram Brands Fashion 96

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He shares the presentation with each business marketing leader, who mix and match the services they need á la carte. The big misconception about social is that it’s easy.

Resources 96

Resources Telecommunications Collaboration Project 96

Hootsuite

SEPTEMBER 7, 2022

Facilitate communication and collaboration between classmates. Use it to promote collaboration, share resources and ideas, and provide real-time feedback. As a tool, it can help students improve digital literacy and critical thinking skills. Gain market insights with social listening. Manage brand reputation.

Education 93

Education Social Media Tips HootSuite 93

Writtent Blog

JANUARY 12, 2024

If you’re drawn to informing and educating, content creation may be your focus, involving blog posts, articles, or marketing materials. Build a Strong Foundation Develop your writing skills by consistently practicing and honing your craft. Network with Other Writers Networking is a vital aspect of becoming a professional writer.

How To 52

How To Skills Journal Education 52

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Add your skills, endorsements, and recommendations It’s time to buff up that skills section.

LinkedIn 113

LinkedIn Tips Skills URL 113

Ignite Social Media

JULY 6, 2023

Are you a skilled writer who can craft thought-provoking blog posts or articles? Allocate dedicated time to create content, engage with your audience, and stay active on social media platforms. Utilize Available Resources: Collaborate with your marketing team to leverage their expertise and support in your personal branding journey.

Social Media 168

Social Media Tips Authentication Resources 168

Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. And all too often, these young professionals come up wanting when it comes to social media skills. It depends on which particular skills you want to develop, but I feel it’s important to start with the basics.

Industry 170

Industry Social Media Training HootSuite 170

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 110

Social Media Brands Marketing Meme 110

Pam Hughes

NOVEMBER 2, 2021

Adopting an Agile marketing strategy may be the answer. Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.

Campaign 63

Campaign Strategy Marketing How To 63

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 60

Influencer Instagram Brands Fashion 60

Keyhole.co

OCTOBER 16, 2023

Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. They foster genuine connections with consumers, seamlessly blending tradition and innovation — a testament to their marketing prowess. YouTube: 4.08

Strategy 69

Strategy Social Media Loyalty UGC 69

The Realtime Report

DECEMBER 17, 2020

For SMEs seeking to enter the international markets, social media is a tool for overcoming liabilities connected to their smallness, newness and foreignness, a new study from the University of Eastern Finland shows. The studied companies actively used social media. In addition, using social media is a sustainable choice.”.

Social Media 91

Social Media Embedding Tools Study 91

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. If you click on any product, the product page opens up.

LinkedIn 107

LinkedIn How To Collaboration URL 107

Hootsuite

APRIL 11, 2022

The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. One of the best things you can do for yourself as a TikTok marketer is to make a content calendar.

Tools 110

Tools HootSuite Marketing Analytics 110

The Realtime Report

JANUARY 29, 2019

Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Gimmicks, games and luck aside, sustainable engagement requires skill and intelligence. Devise activities that enable them to feel like active contributors by encouraging involvement. Become a Fearless Online Community Leader.

Communities 126

Communities Wikipedia Collaboration Discount 126

BeingOptimist

APRIL 25, 2023

Fresh academic aid has emerged for students in the form of homework market helper , which offers valuable resources to assist them with their studies. Online Collaboration Online collaboration is an essential part of modern education, and it offers many benefits to students.

Study 40

Study Tips How To Collaboration 40

Buffer Social

AUGUST 16, 2023

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

SEPTEMBER 21, 2023

Sure, the influencer marketing boom means there’s no shortage of creators to partner with. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. There are a variety of influencer marketing tools out there including CRMs and discovery platforms like Tagger Media.

Influencer 87

Influencer UGC Metrics Case Study 87

Buffer Social

DECEMBER 14, 2023

However, I’ll also be the first to admit that they can be difficult to work with, especially if your design skills are sorely limited. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

MAY 20, 2021

For example, the team at Fellow uses their own collaboration software to welcome new hires and get them started. Incorporate your employees as part of your marketing strategy (think: employee spotlight posts). Carve out time for healthy activities: invest in employee g ym memberships or create a wellness program.

Engagement 123

Engagement Survey How To Collaboration 123

Sprout Social

JUNE 13, 2023

They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. Brand Love is also the social team’s primary OKR.

Atlassian 94

Atlassian ROI Social Media Collaboration 94

Twist Image

JUNE 12, 2014

What do you think it takes to make it as a marketer? Most people entering into the profession of marketing did so because they weren''t happy somewhere else. Last month, I published a blog post titled, What Mad Men Skills Do You Need To Rock Your Marketing? which looked at some of the softer skills that marketers need.

Marketing 95

Marketing Skills Education Data 95

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Is your content resonating with your target market? Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Janet Fouts

NOVEMBER 18, 2018

In part to save money, but also to create an internal environment where the team learns together and collaboration happens more fluently. Others use a coach to brush up on specific skills, seek a promotion, transition to a new role, identify ways to handle a situation with a boss or co-worker, or work on interpersonal skills.

Groups 134

Groups Groups Company Exercises 134

Keyhole.co

OCTOBER 4, 2023

There’s no doubt that the rise of content creators is disrupting classic marketing. Influencer marketing has become a critical part of a successful marketing program. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1 billion in 2023.

Content 59

Content How To Influencer Reputation 59