yMarketingMatters

MARCH 4, 2013

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

Sprout Social

JUNE 30, 2020

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

Social Media Management 111

Social Media Management Social Media Education Delicious 111

Sprout Social

JUNE 18, 2019

You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. What are their tasks?

Social Media Management 111

Social Media Management Communities Social Media Skills 111

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

Social Media 178

Social Media Strategy Marketing Curation 178

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 123

Marketing How To Sample Samples 123

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Skills 121

Skills Sentiment Team Press Release 121

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Key Performance Indicators (KPIs).

Social Media Management 101

Social Media Management Social Media How To Applications 101

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) More than 4.95 The good news?

Social Media 121

Social Media Tips HootSuite Marketing 121

Buffer Social

JANUARY 25, 2017

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media.

Social Media Management 40

Social Media Management Skills Industry Social Media 40

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

OCTOBER 16, 2023

Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s social media activity. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Earned media is about getting third-party media coverage for a business.

Consultant 309

Consultant Social Media Curata Sysomos 309

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Your needs from a social media agency. Why do you need a social media agency?

Social Media 190

Social Media Marketing How To Social Media Management 190

Buffer Social

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media.

Social Media 90

Social Media How To Skills Hubspot 90

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Engagement 131

Engagement Training Apple Conference 131

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

JUNE 6, 2024

While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale. Both social listening and monitoring require specific tools and skills to be done well. Still, both social listening and social monitoring provide valuable data for businesses.

HootSuite 90

HootSuite Sentiment How To Hashtag 90

agora pulse

APRIL 1, 2020

If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Here’s an example of a marketing agency in the Boston, USA area. ” Tech Ladies.

Social Media 129

Social Media Social Media Management How To Course 129

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Social Media 106

Social Media Marketing Atlassian Team 106

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 96

Resources Telecommunications Collaboration Project 96

The Realtime Report

JULY 26, 2022

Freelance professionals, industry experts, and new recruits eager to become part of the job market are increasingly looking for remote jobs to make money. The earnings are great, especially if you have the right skills. 5 Social Media Manager. And that’s exactly what a social media community manager does.

Consultant 91

Consultant Skills Software Social Media Management 91

Buffer Social

OCTOBER 3, 2016

Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But what if you could look inside the mind of a successful Millennial marketer? 3 Ways Marketers Can Stay Sharp in Social Media from Everette.

Social Media 99

Social Media Marketing Skills Social Media Management 99

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

MAY 29, 2020

If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. And while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Not only that, it caters to all digital skill levels. Which has some looking at other solutions.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Keyhole.co

MAY 9, 2024

Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. They can increase your reach, generate meaningful engagement, and help you connect with your target market. Are hashtags effective on LinkedIn?

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

APRIL 11, 2022

If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. The e-learning series is put on by TikTok for TikTok marketers.

Tools 110

Tools HootSuite Marketing Analytics 110

Buffer Social

SEPTEMBER 28, 2023

Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. Gaining new skills. Working on new projects gives you the chance to learn new skills outside of your regular work. She’s been working with these bands since 2017.

Project 62

Project Team Journal Hosting 62

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. billion monthly active users. million people active on Facebook. Approximately 5% of Facebook’s worldwide monthly active users are fake accounts.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. In this guide, we’ll help you understand what to look for in a social media agency and how to make sure your agency experience is a positive one. Why hire a social media marketing agency, anyway? OK, fair question. Think about it.

Social Media 91

Social Media How To Marketing ROI 91