Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. Influence Measurement Tools. More and more companies are starting to use the Klout score from for instance a job recruitment perspective.

ROI 199

ROI Klout Data Influencer 199

Koka Sexton

JULY 18, 2015

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing just works.

Influencer 40

Influencer Klout Marketing Wiki 40

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

Influencer 157

Influencer Klout How To Blogger 157

Social Media Strategery

OCTOBER 24, 2012

" Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. . "And " Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. One of Pinterest's first and most active members wasn't a social media influencer.

Communities 105

Communities Influencer Klout Construction 105

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. Active engagement with recognized resource sites. And not least, a commitment to continually advance selling and marketing practices.

Influencer 81

Influencer Klout Marketing eBook 81

The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Measuring influence or just tracking loyalty? and Flickr.

Klout 49

Klout Loyalty Social Networking Influencer 49

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Small Business Mavericks

JULY 21, 2011

Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? But what does it mean?

Klout 161

Klout Metrics Social Media Activities 161

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? One of our favorite Twitter tools , Followerwonk shows you detailed breakdowns of your followers and activity. Pinterest stats (Pinfluence, reach, activity, and engagement scores), and how to increase those stats. How have my followers grown this month?

Analytics 111

Analytics Social Media Tools Klout 111

agora pulse

JUNE 20, 2017

On the pro accounts, you have the ability to load the Klout scores of your followers. The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score, Barack Obama scores a 99 for example. image source. The Verdict.

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. Klout is an influence monitor. Niche forums are great places to go when you want to see how active your competition is in your space. Listening is a very important intelligence activity. It’s also good for listening. Google Reader.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. Pretty nifty. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Razor Social

NOVEMBER 16, 2016

Who are the key influencers in your industry on Twitter that you need to connect with? By identifying and building relationships with influencers you will have many benefits – Get your content shared, form partnerships, generate business and much more. It’s always good for picking out influencers based around a niche.

Influencer 40

Influencer Twitter How To Klout 40

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Influence (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign.

Klout 138

Klout Brands Social Media Postrank 138

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Usage patterns of their users indicated serious understanding of our product, many mentions of features that our competitors had that were missing and led to 11 active sales cycles and negotiations and price quote requests. So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch?

Press Release 142

Press Release Patterns Marketing Klout 142

Kikolani

MARCH 18, 2013

Connect with influencers. Increase your Klout. Not that anyone cares about Klout scores (wink wink), but participating in regular discussions on Twitter will help boost your Klout rankings due to the increase in mentions of your @username in discussions. Active discussions are listed on the main community page.

Engagement 167

Engagement Twitter Klout How To 167

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 128

Metrics Postrank Klout Marketing 128

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. By linking your social activity from other sites, you see your net worth rise more quickly. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 8, 2011

Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events. Wish that originating account could be removed from influencers. Removing one’s own activities (e.g.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 22, 2011

I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142

Review Company Klout Policies 142

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. They set target goals such as Klout score and traffic. Are the bloggers actively posting? Is their photography interesting?

Blogger 153

Blogger Case Study Klout Influencer 153

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency? All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. This tool makes unfollowing non-followers easy.

Tools 206

Tools Social Media Lithium Sysomos 206

Buzzlogix

MAY 15, 2017

You can also see heat maps that show you activity levels in certain parts of the world. Hootsuite is a very popular free social media monitoring software that can track activity across a number of social networks and platforms. Klout is social media monitoring software that must be mentioned. Simply Measured.

Social Media 40

Social Media Tools Klout HootSuite 40

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. Influencers – These are people that have access to a larger audience and have the potential of influencing this audience. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names.

Analytics 89

Analytics Social Media How To Analysis 89

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Proactive Report

MAY 24, 2012

The next step is to use ranking and influence tools. You can start with Peer Index and Klout. They both give an influence score based on a number of factors. If you are serious about this activity, try eCairn Conversation, which is excellent at ranking influencers and assisting you with outreach to your fans.

Brands 101

Brands Klout StumbleUpon Digg 101

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Social Media 149

Social Media Klout Policies Small Business 149