Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. Technologists are active on social media. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. You can’t use AI to activate your employees. It’s a fact. Click To Tweet.

Strategy 147

Strategy Social Media Marketing Consultant 147

Proactive Report

NOVEMBER 21, 2022

You also need to know who the influencers are in each conversation or topic. Identify the influencers in each node. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. That’s requires gathering and analyzing data.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 23, 2011

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Webbiquity SMM

APRIL 11, 2012

The first step is to take a look at your social media program and determine if you’ve got a results problem that’s really an activity problem. Research your company’s social media landscape , so you understand where your prospective buyers are congregating and active. Build relationships. Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option.

Content 163

Content Training Marketing Industry 163

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). So far, by performing an active listening, we could gain data on when the conversation was taking place, the most used terms and keywords, the volume of the conversation.

Analysis 87

Analysis Research Metadata Patterns 87

Hootsuite

MAY 31, 2023

The company is active on Twitter, Facebook, TikTok, and Instagram. Repurposing content Looking to turn a white paper into an Instagram post? This could put your company and customers at risk of identity theft or other malicious activities. Suggest the best social media channels to be active on for a pet-sitting business.

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

MAY 27, 2016

billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. of our daily active users are outside the US and Canada. Approximately 84.2% episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. While it was an urgent matter at the time, the communitys activity rapidly decreased because the essential business problem had been solved. Convince the influencers. KM efforts are just as vulnerable to negative influences as any other corporate project. src = [link]. }. ); WHITE PAPERS.

Company 122

Company How To Case Study Mobile 122

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere? There are a few different elements to B2B SEO.

B2B 125

B2B SEO Travel Hubspot 125

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How does social influence work ?

Social Media 162

Social Media Study Statistics Aggregator 162

Mindjumpers

DECEMBER 3, 2010

of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.). Sharing is an activity that occurs in a short time span and that assumes a “trigger” to share. Dynamics of the act of sharing content.

Content 213

Content Social Bookmarking Press Release Research 213

Proactive Report

DECEMBER 30, 2010

At this summit they adopted The Barcelona Principles and made a very strong case for the need to move to more progressive measurements that show the organizational impact of PR activities: * Goal setting and measurement are important. It will identify all the influencers you should be working with. That means developing good content.

Data 75

Data Social Media Case Study Skills 75

Pam Moore

SEPTEMBER 12, 2016

Tapping into a social network with more than 110 million active daily users and 175 million registered users. How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell. Increasing opportunities to connect with the 49% of US women online who use Pinterest.

ROI 60

ROI Social Networking Template Templates 60

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Socialmedia.biz

JULY 23, 2017

Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. Activate Your in-House Army of Sharers.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. Activate Your in-House Army of Sharers.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You can even pay an influencer to use their owned channels to distribute content about your brand to their network. Influencer marketing.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

JULY 20, 2016

Be Active on LinkedIn. Being active on LinkedIn gives you a chance to build a following and establish more authority. Being active goes beyond posting content. Since it’s still in the early stages, LinkedIn Pulse is ripe with opportunity to establish yourself as an influencer. People love getting an exclusive deal.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Diva Marketing Blog

OCTOBER 21, 2010

Although social service may not have reached mainstream adoption, those active in the social web have come to expect to be accommodated in this channel. I think many consumers (those active social media users) have come to expect a response. Lesson learned: Your best customers may not appear to be social media 'influencers.'.

Industry 89

Industry Social Media Loyalty Resources 89

ProBlogger

NOVEMBER 11, 2014

Share how the topic of discussion has changed or influenced your life or someone you know. Research your target demographic and be active on the social mediums they utilize. Use white papers, government figures, research studies, and professional publications to prove your point. Tell a story. Everyone loves a good story.

Content 55

Content B2B How To Reputation 55

Rebekah Radice

OCTOBER 9, 2017

In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. Ready to make it happen?

Influencer 109

Influencer Social Media Conversation Case Study 109

ProBlogger

MAY 3, 2013

Form relationships with influencers. Through own my experience and by through coaching other clients (Yes, I am a blogging coach), I have found that most influencers won’t take you seriously unless you have some sort of proven record. Allow me to explain: Influencers are super busy people. Pick a topic. Identify your audience.

How To 55

How To Blogger Tag Cloud eBook 55

Oktopost

OCTOBER 26, 2020

Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Oktopost’s social media management tool is an all-in-one solution designed to manage, monitor, and measure your social media activities towards achieving your marketing goals. Influencer Database.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Bare Feet Studios

OCTOBER 21, 2009

He has a successful business and several white papers on the specialty of “credibility based logo design.&# Why spend the money for power clothes when influencing someone is not important. Why spend the money for a logo when influencing someone is also not important.

Upcoming 43

Upcoming Compete Viddler Conference 43

Rebekah Radice

OCTOBER 9, 2017

In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. Ready to make it happen?

Influencer 60

Influencer Social Media Conversation Case Study 60

SalesChoice

JANUARY 4, 2017

4.0 – Tips to apply Story Telling in your organization: Make recognition social in your organization – If others cannot see and share in the story, it cannot help to change or influence your culture at large. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. Source: [link] ). Source: [link] ).

Data 20

Data Organization Analytics Analysis 20

Convince & Convert

JANUARY 29, 2016

Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think. All three of the top answers are influenced by content created, published, and shared by content marketers to varying degrees. They should not be influencing the final purchase decision.

Content 60

Content Research Education Study 60

Webbiquity SMM

JUNE 10, 2014

Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Separate the results from different platforms, but use consistent lamguage. Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. All you need for this course is an active Facebook, YouTube, and Reddit account and you’ll be on your way to learning the secrets behind picking up clients on social media. How social influence shapes behavior. White hat vs. black hat SEO. — 13.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

APRIL 10, 2019

Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. Although there are benefits to reading through in-depth reports and white papers, social media has its own distinct set of advantages for industry analysis. Authenticity.

Analysis 101

Analysis Industry Social Media How To 101

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”?

Feed 234

Feed Feedly News comScore 234