Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. Industry programs fit the bill, too. They want to be active participants to understand new topics. The post Industry certification a must for social media career success appeared first on Sherrilynne Starkie.

Industry 170

Industry Social Media Training HootSuite 170

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. There are over 187 million daily active users on Twitter, and each quarter, their margins jump. Is Twitter Still A Good Marketing Platform? Which Industries are Present On Twitter? Twitter Has A Big User Audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 123

Industry Real Estate Social Media Sports 123

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault.

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Forbes Social Media

JULY 17, 2019

Some people will attain positions where they can help change things or sell products and services, but it won’t be thanks to some trashy industry based on poorly planned activity. At least not the kind of influencers we’ve seen so far.

Industry 91

Industry Influencer Marketing Activities 91

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

Organization 164

Organization Platform Social Media Wireless 164

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Project 126

Project Social Media Template Templates 126

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. A proven system that yields results, regardless of industry segment? What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Learn more about the industry and its projections for the future. The influencer marketing industry is expected to reach $21.2

Statistics 128

Statistics Influencer Strategy Marketing 128

Oktopost

JUNE 6, 2020

Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement. As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. I enabled “ Crisis Mode.

Activities 98

Activities Notification Team Influencer 98

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Still A Good Marketing Platform? Which Industries are Present On YouTube?

YouTube 204

YouTube Strategy Automotive Marketing 204

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. And we’re here to say that we couldn’t be more proud of you. More than 4.95 The good news?

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 143

B2B Report Case Study Content 143

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. Hear me out…. It isn’t just taking a stand that’s important to your audience.

Activities 116

Activities Brands Social Capital Compete 116

Webbiquity SMM

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? Academic sites (.edu

Industry 100

Industry Directory SEO Metrics 100

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities 206

Activities Social Media How To Marketing 206

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Twist Image

SEPTEMBER 15, 2011

Marketers frequently struggle with issues - from how to get more clients to how to keep those clients, and from how to continue to keep being creative to how to keep their teammates happy and engaged. How involved are you in your industry and the associations that serve it? You can't have a strong business without a strong community.

Industry 108

Industry Marketing Committee YouTube 108

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 259

B2B Examples Company Instagram 259

Ignite Social Media

AUGUST 14, 2023

If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the situations where you should and should not hire a social media marketing agency. In that case, you may want to engage a social media marketing agency. Given that, per hour a team will provide cost savings.

Social Media 147

Social Media Marketing Cost Team 147

Bill Hartzer

APRIL 17, 2024

Moreover, TikTok’s engagement rate stands 31% higher than Instagram’s and 18% above YouTube’s, making it an invaluable arena for marketers aiming for high interaction rates. Social media managers in industries like CPG, wellness, and travel can derive specific strategies from the benchmarks detailed for their fields.

Report 87

Report Social Media Brands Social Media Management 87

Social Media Marketing

MARCH 22, 2018

It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. In fact, social media today is a necessity for the healthcare industry.

Training 99

Training Industry Social Media Health Care 99

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean? What does CPV mean?

Social Media 124

Social Media CPA CPM CPC 124

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. This list should also include industry-specific keywords. Monitor competitor activity. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users.

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

AUGUST 10, 2018

5 Industries to Research for New Investment Opportunities. Finding new investment opportunities for your portfolio means having your ear to the ground on new industries that are up and coming. Consider companies like ZIXI, GLUU, and PLUS as new players in the industry. Technology. Oil & Gas.

Industry 79

Industry Research Biotechnology Price 79