Koka Sexton

JANUARY 9, 2023

From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Analyze the data to identify patterns and trends that can inform effective full funnel marketing strategies. Building customer segments to better target and prioritize marketing activities.

Patterns 98

Patterns Marketing Focus Group Survey 98

Socialized

JUNE 30, 2010

Brad : I identified some unusual activity on @4sqpimp ’s account. Brad : Spurious check-ins cost consumers millions of dollars, and worse still, hundreds of thousands of fraudulently obtained mayorships every year, so we watch for certain patterns. @4sqpimp : I got a call today from Brad, my Foursquare rep. I was really surprised.

Foursquare 214

Foursquare Activities Patterns Cost 214

Buffer Social

NOVEMBER 1, 2022

” She leads by example when she’s not working, “I try not to let myself get caught up into work when I'm off. “I'm very active on Twitter. I'm very active on LinkedIn on Instagram. I know that I'm a better leader if I have time to rest.”

Small Business 76

Small Business System Examples Policies 76

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. For example, set joint targets for market penetration, customer retention, or revenue growth. Tip on using AI for lead scoring.

Research 140

Research Strategy Influencer Survey 140

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. Lead by example Demonstrate your commitment to making data-informed decisions by regularly sharing how you’re using voice of customer insights to guide your strategy.

Data 142

Data Repository Team Process 142

agora pulse

DECEMBER 9, 2020

You may find, for example, that list posts do particularly well on a Friday afternoon, or videos perform excellently on a Wednesday morning. For example, Tuesdays in the late afternoon is the most active time for my client’s Facebook audience. For example, Facebook Insights reveals when your audience is online.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Ignite Social Media

AUGUST 1, 2023

This left a total of 44 brands actively engaging with their audience on the platform. Key Findings: Post Frequency: The study hand-captured 1,196 posts from the active 44 brands. Engagement Patterns: Brands experienced a surge in comment engagement on launch day, accounting for over 12% of total engagements.

Study 78

Study Brands Patterns Sports 78

Sprout Social

JUNE 28, 2023

Instagram Insights is a free Instagram Business Account feature that offers performance data on your profile and posts, providing enhanced visibility into your audience’s preferences and engagement patterns. All you need to do is look for patterns in what your audience finds compelling and tailor your content strategy accordingly.

Metrics 102

Metrics Instagram How To Patterns 102

Webbiquity SMM

AUGUST 27, 2019

The bad news is that only 368 of those (54.4%, or just over half) are actually active. are barely active, tweeting twice per month or less on average. So, for example, if a company has 2,000 followers and is following back 1,600, it would have a social ratio of 1.25 (2000/1600). Another 4.1% The remaining 1.5%

B2B 154

B2B Research Twitter Marketing 154

Hootsuite

MARCH 1, 2024

Your audience on Facebook may be active from 6-10 PM on weeknights but browsing Instagram from 1-4 PM. But you can also use Hootsuite Analytics to track patterns in your posting schedule. Our data shows, for example, that posting 2-3 times a day is the optimal amount of times to post on X (formerly Twitter).

Instagram 107

Instagram HootSuite How To Social Media Management 107

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. They found that fifty percent of the activity types will be automatable, which is a scary number. AI Will Create Some Jobs.

System 254

System Software Patterns Skills 254

Oktopost

DECEMBER 21, 2023

Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends. Identify any patterns or anomalies that may indicate areas where your current strategies are falling short. For example, businesses in the United States spent $232.70 But all marketing tools and platforms come at a price.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. These are questions you might’ve asked yourself more than once.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

SEPTEMBER 26, 2023

In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Brands actively adopting AI tools are likely going to have a greater advantage over those who are hesitant. For example, Zoom uses OpenAI to help power its AI capabilities,” he adds.

Policies 109

Policies Marketing How To Guidelines 109

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

APRIL 3, 2024

For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands. The influencers you consider partnering with should also be active on the same channels as your audience. Think: pattern mixing, vibrant stockings with chunky heels, and editorial posing.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Lucy Hall

FEBRUARY 28, 2015

when to schedule and how to schedule your social media activity. Hootsuite Auto scheduler claims to have an algorithm which decides the optimum time to post to your community based on previous activity and sharing patterns (). Watch for patterns, see what titles work best for people sharing or opening content.

Activities 60

Activities Social Media HootSuite Patterns 60

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Calls-to-action (CTAs): What’s their sales pitch?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.  Hailley, too, has found success in being active more often.

Team 103

Team How To Instagram Authentication 103

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

JANUARY 24, 2024

Because Wendy’s is so well-versed in online social patterns, it can cater to Gen Z folks. Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. Wendy’s excels at this.

Engagement 52

Engagement Social Media Strategy Meme 52

Dave Fleet

OCTOBER 29, 2010

Specific initiatives can draw people to engage directly on your page (contests, for example). Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Fans are less active on Sunday compared to all other days of the week. How do you approach your Facebook activity?

Strategy 410

Strategy Content Facebook Widget 410

Waxing UnLyrical

DECEMBER 21, 2018

In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? For example, you may decide to circle all the barriers that received four or more votes. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.).

Strategy 220

Strategy Analysis Collaboration Small Business 220

The Realtime Report

MARCH 31, 2021

Movement-activated doors allow workers to enter and exit spaces without touching anything. Social Distancing Sensors – Office layouts are changing to accommodate social distancing, with one-way circulation patterns in the hallways and workstations spaced further apart.

Trends 91

Trends Real Estate Survey Patterns 91

Buzz Marketing for Technology

NOVEMBER 28, 2012

For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers. In the end, it’s about making smart recommendations based on the user’s known activity, no matter where that activity originated. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

JANUARY 19, 2022

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Here’s an example of how this can lead to actionable insights: In the Messages tab of this topic, you can see Tweets mentioning the brands you’re analyzing.

Products 136

Products Social Media FAQ Sentiment 136

Oktopost

JULY 22, 2021

Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities. To maximize the potential benefits of Social CRM, you may need to adjust your sales and marketing strategies away from transactional activities like cold calls and hard selling. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. They want to insert their product and services everywhere, but they aren’t a part of or active within the community.

Social Media 112

Social Media Authentication Communities Campaign 112

Keyhole.co

JANUARY 18, 2024

You can see an example of the rugged aesthetic these products had in this YouTube video celebrating Stanley’s innovations. The brand brought out pastel shades, introduced patterns and prints, and offered more customization options. Take the brand’s Twitter page, for example. For example, they even teamed up with Starbucks.

Influencer 59

Influencer Social Media Strategy Marketing 59

Oktopost

SEPTEMBER 12, 2023

Here are the most important engagement metrics on social media you should be tracking: Likes Comments Clicks Shares Social media engagement metrics reveal online behavior patterns that can empower your strategy. Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time.

Data 124

Data B2B How To Metrics 124

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. With over 335.7 Competitor analysis Twitter earned a whopping $1.08

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! For example, the Barbie trend blew up the internet and following the footprints, Zara also took part in the trend and launched their Barbie Capsule collection on Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 141

Data Social Media Sentiment Team 141

Buffer Social

JULY 5, 2023

But, as I progressed, I realized a pattern. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc. The research process is similar.

Research 77

Research Google Newsletter Curation 77