Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 107

Reputation System Brands Knowledge Base 107

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. You might chuckle at this one.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

agora pulse

NOVEMBER 10, 2020

Social media analytics relies on data to: Identify patterns. Example of Agorapulse, a social media analytics tool. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Another example of a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Relevant hashtags. The social listening part is more active and strategic.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.    Threads tags are hashtags — with a twist.

Team 103

Team How To Instagram Authentication 103

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. These are questions you might’ve asked yourself more than once.

Brands 112

Brands How To Sentiment Metrics 112

agora pulse

JUNE 5, 2020

For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. One of the easiest ways to improve engagement is to publish posts when your audience is already active. You can see both days and times when your audience is active. Use the right hashtags.

Instagram 127

Instagram Engagement Hashtag Meme 127

Hootsuite

JUNE 24, 2020

Toggle between the 7-day or 28-day view to chart your account’s short and long-term growth patterns. This section includes gender and location demographics as well as follower activity, videos your followers watched, and songs your followers listened to. Look for when activity is consistently high, and post regularly in that time slot.

Analytics 145

Analytics Overview How To Metrics 145

agora pulse

JULY 28, 2020

For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics. For example, if your average fan is a woman between the ages of 45 and 54 years old, tailor your content to her interests, needs, and goals. Then use your analysis to inform your own hashtag usage.

Report 121

Report Data Social Media Content 121

Pixlee

OCTOBER 16, 2020

But when plans are upended, photoshoots canceled, and activities rescheduled, it can be tough to stick to the plan you created. As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns.

UGC 82

UGC Content Strategy How To 82

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 111

Social Media Sentiment Loyalty Microsoft 111

Hootsuite

OCTOBER 12, 2021

TikTok recently hit 1 billion global monthly active users. For You page recommendations can be based on sounds, hashtags and captions featured in TikTok videos. Take a look at this example from Burger King. But a lot depends on your unique audience’s activity patterns. Use the right hashtags. Friday: 5 AM.

Tips 116

Tips How To Hashtag Trends 116

Keyhole.co

JANUARY 18, 2024

You can see an example of the rugged aesthetic these products had in this YouTube video celebrating Stanley’s innovations. The brand brought out pastel shades, introduced patterns and prints, and offered more customization options. Take the brand’s Twitter page, for example. For example, they even teamed up with Starbucks.

Influencer 59

Influencer Social Media Strategy Marketing 59

Lucy Hall

FEBRUARY 28, 2015

when to schedule and how to schedule your social media activity. find out more about twitter chats here: What is a twitter chat?) - If you schedule messages using the twitter chat hashtag such as #kenthour or #weddinghour you will probably be broadcasting which is totally the wrong way to approach the situation. Measure and Analyse!

Activities 60

Activities Social Media HootSuite Patterns 60

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

JANUARY 24, 2024

Because Wendy’s is so well-versed in online social patterns, it can cater to Gen Z folks. Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. Wendy’s excels at this.

Engagement 52

Engagement Social Media Strategy Meme 52

Oktopost

NOVEMBER 16, 2023

Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. For example, you may discover increased comments for a particular campaign. Overall, the goal is to identify trends and patterns within the data. Ask yourself, what story is the data telling me?

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 142

Data Social Media Sentiment Team 142

Idaconcpts

SEPTEMBER 2, 2014

You’ll find patterns of access to favorite products, services or links, for instance. Set up and actively use one or several social media outlets to advertise and converse with customers. When you actively engage people, they feel more comfortable with your brand and look for it subconsciously on their daily travels.

Marketing 155

Marketing Virtual World Patterns Mobile 155

Sprout Social

MARCH 11, 2020

Shares and hashtags. Shares (including hashtag shares) signal that your content was not only meaningful to your followers but also worth getting in front of others. Highly shared posts and hashtags can clue you in on ways to expand your audience beyond your current base. Impressions and reach. New followers.

Social Media 126

Social Media How To Metrics Analytics 126

The Realtime Report

JANUARY 28, 2017

Social media activity data is a vast source of real time customer intelligence. You can search through social profiles, user generated content, and engagement patterns to identify your target prospects who are just entering a buying cycle. For example, let’s say a prospect just shared an article from an industry influencer.

B2B 91

B2B ROI Social Media Hashtag 91

Keyhole.co

APRIL 26, 2023

Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. Hashtag performance: This metric shows how many impressions and engagement your posts receive from hashtags. Analyze the data and identify any trends or patterns. That must be obvious!

Template 52

Template Templates Analytics Report 52

Pixlee

JUNE 14, 2021

The Instagram algorithm, actually a collection of algorithms, classifications, and processes, analyzes thousands of data points, called ranking signals, based on a user’s browsing pattern. Your audience’s activity. The second easy thing you can do to optimize your reach is to post content when your audience is active.

Instagram 52

Instagram UGC Apparel Hashtag 52

Sprout Social

SEPTEMBER 30, 2022

For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. Along the same lines, you may notice a prospect is looking for a professional recommendation—an SEO expert for example. Social selling examples: The art of the sale from the brand account.

Tips 133

Tips Authentication LinkedIn Groups 133

Keyhole.co

AUGUST 28, 2023

billion monthly active users , the platform presents a vast audience for content creators and marketers. Effective video analytics platforms offer a comprehensive dashboard with centralized data on viewers, their demographics, and engagement patterns. You can study historical data to identify viewing patterns and seasonal trends.

Metrics 52

Metrics Analytics YouTube Video 52

Keyhole.co

MARCH 30, 2023

For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. For example, if someone tweets at Domino’s Pizza that their pizza was cold, the company can respond and offer to make it right. Add a keyword, brand name, product, or relevant hashtag by clicking “+Add New Tracker”.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Oktopost

JANUARY 5, 2021

billion, are active social media users. The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. From their interests to the keywords and hashtags they use or follow. Some more interesting statistics: of the 7.81

Data 131

Data B2B Statistics Social Media 131

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. as an example. Track keywords and hashtags with Keyhole 2. Let’s use Apple Inc.

Social Media 59

Social Media Apple Trends Reputation 59

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing activities can include: Content planning and creation. Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement. A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

MAY 4, 2021

Eighty-nine percent of Pinterest users are actively searching for purchase inspiration. 3 social commerce examples you can learn from. Savvy sellers can use this information to confirm existing voice of customer research against real examples. The Tiny Tassel. 4 key benefits of social commerce.

Retail 139

Retail Instagram Buy Social Media 139

Keyhole.co

DECEMBER 9, 2022

With the highest active user count in 2022, brands can expect a broad audience on TikTok in 2023 and beyond. TikTok competitor analysis is the process of evaluating your competitor’s activities on social media. It tracks down the activities helping their brands grow. Can you check someone's activity on TikTok?

How To 52

How To Analysis Comparison Metrics 52

Keyhole.co

JANUARY 17, 2024

Keyword monitoring Track specific keywords, hashtags, and phrases relevant to your brand, industry, or any related topic to uncover important conversations. Competitor analysis Monitoring and analyzing the online presence and activities of competitors can greatly benefit your brand.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MAY 11, 2023

With over 1 billion monthly active users, it’s the 5th most visited website in the world. Use relevant hashtags Using relevant hashtags on Instagram can help increase the visibility and discoverability of your posts. Track your branded hashtags with Keyhole 5. Discover your best time to post on Instagram 4.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. For example, like Lifewire suggested, “Around the lunch hour is when people get a break to do what they want; that often includes checking social media.”

Study 111

Study Instagram Hashtag Research 111

agora pulse

JULY 23, 2020

This is easily the most important reason why a company shouldn’t hire a college-aged intern just because that person is extremely active on social. That includes, for example, the ability to know which hashtags to use on Instagram (and how many), when to host a social media contest, and what types of posts your audience will respond to.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137