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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

Types 145
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Some examples of goals include: Identify the top three customer pain points.

Examples 104
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How to use Facebook audience insights for more effective targeting

Sprout Social

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115
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The Complete Guide to TikTok Analytics: How to Measure Your Success

Hootsuite

Your TikTok followers analytics first appear in a graph format from the Overview tab. This section includes gender and location demographics as well as follower activity, videos your followers watched, and songs your followers listened to. Get a snapshot of your TikTok profile analytics from the Overview tab.

Analytics 145
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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Adidas also actively seeks to expand interests to other fields, roping in diverse industry stalwarts to help their mission. For example, take their collaboration with singer Pharell Williams.

Sports 59
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What Are the Best Times to Post on Social Media?

agora pulse

20 Social Media Post Types That Do Well (and How to Use Them). You may find, for example, that list posts do particularly well on a Friday afternoon, or videos perform excellently on a Wednesday morning. For example, Tuesdays in the late afternoon is the most active time for my client’s Facebook audience.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. For example, Dunkin’ and e.l.f.