105 Types of Content to Fill Up Your Editorial Calendar
Convince & Convert
SEPTEMBER 15, 2015
That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. also like to mix up our content types to keep our editorial calendar fresh for our audience. What Types Of Content Will Help You Tell Your Story? This example is an email list building template.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use the Active Voice.
Drive Sales and Increase Conversions With These Types of Content
Convince & Convert
OCTOBER 19, 2015
Producing the following types of materials will raise your brand’s visibility and empower your sales team to close more deals: Bylined Articles. Once prospects have passed the discovery phase, they want to see objective examples of how your product or service will benefit them. Actively push content to the sales team. Infographics. Whitepapers. Case Studies.
Google Activates Their First New gTLD Domain Name
NOVEMBER 24, 2014
Google has activated their first New gTLD domain name, which is nic.google. 302·Found Location:·[link] Cache-Control:·private Content-Type:·text/html;·charset=UTF-8 X-Content-Type-Options:·nosniff Date:·Mon,·24·Nov·2014·19:16:13·GMT Server:·sffe Content-Length:·228 X-XSS-Protection:·1;·mode=block Alternate-Protocol:·80:quic,p=0.02 HTTP/1.1·302·Found Connection:·close.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. What other types of businesses are listed? Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
One Activity You Should Do On Your Blog Every Day
OCTOBER 29, 2013
want to suggest a simple activity that I think can be almost as important as creating new content for your blog. usually am looking for a ‘tutorial’ rather than a ‘news’ or ‘review’ type post – because I find these posts don’t date as fast. 2. For example, 3 years ago I didn’t have any eBooks to sell, today on dPS we have 14.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
In Facebook Insights you can export an Excel post level data sheet with 7 tabs and almost 50 types of data on all the posts you have published in a given period. These are some examples of how to think when analysing the data. What type of content is it? Look at what post types (updates, photos, videos, links, questions) perform the best. Tweet. Photo views. Link clicks.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network. For example, to drive awareness for Sour Patch Kids Gum, Mondelez International targeted teens with non-chocolate candy interests.
The Four Primary Types of Social Media Strategy
SEPTEMBER 1, 2010
In my experience, the following four categories are the primary types of social media strategy that organizations use online: 1) Participation: This may be an individual (often called a social media or community manager) or in more sophisticated organizations, a team of people that are basically out ad about on the interwebs, having conversations with their communities of interest.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. The rise of digital channels has created more paid media opportunities, while simultaneously degrading the impact of many types of advertising.
Selfies and Beyond: What Americans Are Really Doing With Their Smartphones
The Realtime Report
FEBRUARY 28, 2014
The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. adults by security app Clean Master.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. aging demographic may be cause for concern. Will Facebook lose ground to Google+? Is it becoming uncool?
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. Some of the content is exclusive–as an example, The Rally , which is a two-hour show Monday through Friday from 9 p.m. Mobile ad revenue represented 89 percent of total ad revenue. Product overview.
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. Have you ever encountered this type of issue?
Get Your Business Moving: 9 types of Mobile Marketing
MARCH 17, 2010
It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Here are examples of other mobile devices: E-Readers: (Amazon Kindle, Barnes & Noble Nook, and Sony Reader) offer many opportunities to market to consumers on their mobile reading devices. Your customers are not confined to their homes or offices. Why should your marketing be?
Working with Social Media Data: Activity
JULY 26, 2012
All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. There's little ambiguity in clicking on a Like button, for example.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example: This is still fairly common but it is slowly changing. Women’s Site. Food Site.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines. 2. Google’s “Search Plus Your World” puts the most weight on Google+ activity but other social signals are taken into consideration too.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Those are then reviewed against those goals that you set, but the goals of social media campaigns often look very different than other types of business goals. But it doesn’t have to be that way.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. It’s key to clearly identify the types of people you’re trying to reach. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs. Check it out to learn more!
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. AddThis).
Five Steps to Start Innovating
FEBRUARY 22, 2013
Here are a few examples of how to ignite your inner innovator. Take, for example, the ever-evolving field of communication. The fifteenth century Gutenberg press was based on ancient Chinese moveable type from years past and Gutenberg’s own metallurgy expertise. Studies suggest that when you snooze your brain is incredibly active. It’s no coincidence.
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation. Billion Monthly Active Users, #RLTM Scoreboard.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. Social Media
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). It also contains checklists, tips, and links to additional resources to help you turn these examples into action items for your content marketing plans. 2.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. We have shown an example of an alert where there is a break-out post.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these 21 social media marketing tips to propel you to the next level: 1. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. What type of content you plan to publish. Helpful.
3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
MAY 26, 2016
To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media. It makes sense seeing as both social networks have the largest active audiences of the group according to this study. Which types of post are getting the most engagement.
How to Start Your Facebook Business Page: A Complete Guide
SEPTEMBER 14, 2016
Whether you’re looking or just created a Facebook Business page, there are important steps to follow before to ensure you have an active and engaged audience. Building a Facebook Business page begins with detailing what type of company you’re presenting. For the rest of us just getting started, you need to select the type of business page you’ll be creating on the Create a Page site.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?
cybersoc.com: 3 types of blog: closed, conduit and participant in the conversation
Buzz Marketing for Technology
OCTOBER 14, 2008
activism. « links for 2007-02-26 | Main. | 5 reasons that there is value in providing the link » 3 types of blog: closed, conduit and participant in the conversation. reckon some of them might still be of the persuasion that blogs are simply "web based diaries" and want to do something that shows that, yes, many are, but there are other types of blogs too. Ive had a go at producing three different models or types of blogs that, I think, might be useful if one wanted to try to categorise all the blogs out there. See, for example, the Aitkens wedding blog.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). For example, there’s no need to be bound by Twitter’s 140-character limit on other networks. Image credit: BundlePost.
An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers
SEPTEMBER 3, 2010
Let me introduce another example of successful use of YouTube advertising that combines these two experiences… Tipp-ex, leader on the European market of correcting products, has created a fun interactive YouTube campaign featuring a hunter and a bear, offering the viewers to choose what ending they want to see by changing the title of the video – thanks to Tipp-ex of course!
Steve Rubel interviews Scott Monty on Ford's Social Media Strategy
FEBRUARY 1, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Steve Rubel interviews Scott Monty on Ford’s Social Media Strategy 01/02/2010 tags: social media strategy , Scott Monty , Ford , Steve Rubel by Gemma Went Scott Monty’s social media activity at Ford is often used as a good example of how businesses can use the tool. what a year!
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What type of content is most effective? 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. General Marketing Stats. 1. NewsCred ). 2. Forbes ).
How Purpose Will Power Future Online Communities
MAY 25, 2016
Next, think about what a community might look like if the host organization was actively refining and expressing its purpose through community interactions. Our team took the Life Reimagined process (shown in the graphic below) and mapped community activities to each stage to come up with the needed content and features for our pilot community program. Steger & Dik, 2010). a.k.a.
Instagram Analytics: Tools, Tips and Tactics
SEPTEMBER 21, 2016
Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day is staggering. It show how important it is to people as part of their daily lives. Here’s an example: Example analytics from Instagram. Filter based on account type. Iconosquare.
Dark Social – We Only See The Tip of The Social Media Iceberg
FEBRUARY 18, 2015
It represents up to three times the social sharing activity of Facebook alone. Common examples of Dark Social include links copied and pasted into emails or instant messages or shared via text messages – methods that do not automatically attach any tracking tags. A recent report from Radium One shed some light on the concept of “Dark Social”. What is Dark Social? Challenge.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. If you want to get value out of them, you need to actively do something.” ” Twitter Followers.