10 Standout Social Media Marketing Examples From 2016
DECEMBER 28, 2016
In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox is also an example of recognizing which social media platforms are best for your brand. This campaign was the perfect example of taking a multi-channel approach.
Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive sales beyond people visiting my website and app, including new customers?” With dynamic ads, you’re effectively creating one.
105 Types of Content to Fill Up Your Editorial Calendar
Convince & Convert
SEPTEMBER 15, 2015
That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. I also like to mix up our content types to keep our editorial calendar fresh for our audience. What Types Of Content Will Help You Tell Your Story? Video is a vast type of content. Really!
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use the Active Voice.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Whether you’re an experienced social media marketer or just starting out, here is a framework to organize the metrics (which can also be applied to any digital channel from email to search), and examples of the metrics that would fall into each layer. For example, if a brand wants to increase reach, its social media team could just post more frequently. Business Metrics.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. social media.
Why You Should Think Before You Type
Social Media Citizens
FEBRUARY 23, 2011
Let’s take Linkedin for example. Again, this activity is something that you won’t know is occurring. Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table. Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler). So if you make a mistake, you can apologize and smooth out the situation. They are totally wrong! Great!
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Once you find these influencers, the trick is activating them to share even more. Here are three tips to help you activate your top influencers. Thanks.
One Activity You Should Do On Your Blog Every Day
OCTOBER 29, 2013
I want to suggest a simple activity that I think can be almost as important as creating new content for your blog. I usually am looking for a ‘tutorial’ rather than a ‘news’ or ‘review’ type post – because I find these posts don’t date as fast. For example, 3 years ago I didn’t have any eBooks to sell, today on dPS we have 14.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
In Facebook Insights you can export an Excel post level data sheet with 7 tabs and almost 50 types of data on all the posts you have published in a given period. Here are some hands-on examples of questions and answers to ask yourself when analysing: Q - Why does one of our photo posts have an extremely high number of engaged users? What type of content is it? Tweet. Comments.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
What You Can Learn from Dolce & Gabbana’s 5 Instagram Comment Types
FEBRUARY 1, 2017
We can see above that Chanel has the largest number of followers in this dataset, but, as our earlier study on the fashion industry indicates, a high number of followers does not guarantee high engagement or a highly active community. Let’s look at the five different types of comments that D&G gets on its Instagram posts. D&G was not only the most engaging brand.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide. Instagram has more than 500 million monthly actives and more than 300 million daily actives. billion. from $0.57 Video.
The Four Primary Types of Social Media Strategy
SEPTEMBER 1, 2010
In my experience, the following four categories are the primary types of social media strategy that organizations use online: 1) Participation: This may be an individual (often called a social media or community manager) or in more sophisticated organizations, a team of people that are basically out ad about on the interwebs, having conversations with their communities of interest.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. The rise of digital channels has created more paid media opportunities, while simultaneously degrading the impact of many types of advertising.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network. For example, to drive awareness for Sour Patch Kids Gum, Mondelez International targeted teens with non-chocolate candy interests.
Selfies and Beyond: What Americans Are Really Doing With Their Smartphones
The Realtime Report
FEBRUARY 28, 2014
The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. adults by security app Clean Master.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. Some of the content is exclusive–as an example, The Rally , which is a two-hour show Monday through Friday from 9 p.m. Mobile ad revenue represented 89 percent of total ad revenue. Product overview.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. aging demographic may be cause for concern. Will Facebook lose ground to Google+? Is it becoming uncool?
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. Have you ever encountered this type of issue?
Get Your Business Moving: 9 types of Mobile Marketing
MARCH 17, 2010
It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Here are examples of other mobile devices: E-Readers: (Amazon Kindle, Barnes & Noble Nook, and Sony Reader) offer many opportunities to market to consumers on their mobile reading devices. Your customers are not confined to their homes or offices. Why should your marketing be?
Working with Social Media Data: Activity
JULY 26, 2012
All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. There's little ambiguity in clicking on a Like button, for example.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example: This is still fairly common but it is slowly changing. Here are a few more examples.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Social media activity data is a vast source of real time customer intelligence. This type of private channel can be used in the same way as email, enabling delivery of relevant and timely content to your prospects and customers. For example, let’s say a prospect just shared an article from an industry influencer. Social activities provide indicators of buyer interest.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines. In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Those are then reviewed against those goals that you set, but the goals of social media campaigns often look very different than other types of business goals. But it doesn’t have to be that way.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. It’s key to clearly identify the types of people you’re trying to reach. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs. Check it out to learn more!
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. AddThis).
Five Steps to Start Innovating
FEBRUARY 22, 2013
Here are a few examples of how to ignite your inner innovator. Take, for example, the ever-evolving field of communication. The fifteenth century Gutenberg press was based on ancient Chinese moveable type from years past and Gutenberg’s own metallurgy expertise. Studies suggest that when you snooze your brain is incredibly active. It’s no coincidence.
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation. Billion Monthly Active Users, #RLTM Scoreboard.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. Social Media
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). It also contains checklists, tips, and links to additional resources to help you turn these examples into action items for your content marketing plans.
When It Comes to Facebook Posts, Size Matters
DECEMBER 7, 2016
In fact, on Facebook’s website, there is no mention of content length being a factor in how News Feed prioritizes posts: The three main types of signals used to estimate post relevance to each person are: Who posted it: The friends, family, news sources, businesses and public figures a person interacts with most are prioritized in their News Feed. Size matters image courtesy of Shutterstock.
Easy Ideas to Turn Twitter Trending Topics into Gold
JANUARY 26, 2017
In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. Be active and spot trending topics to accelerate your sales. Agorapulse is helpful for monitoring this type of activity. So how can you use Twitter trending topics? Let’s explore a few creative options. Why not share it?
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Pizza Hut, for example, posts several pieces of content, and then monitors their audience’s conversations about each post. billion active monthly users, is the largest platform, and 72% of adult internet users in America use it. It’s okay to schedule your posts for specific times, but make sure you also set aside a couple of hours every day just to monitor the activity on your posts.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. For example, if you own a restaurant, you would consider integrating your online reservation system with Facebook.
Getting to Know the Ghost: The Complete Beginners Guide to Snapchat
MARCH 13, 2017
The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. Snapchat explains how Lenses work on their blog : When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses. Here’s an example Lens: Sponsored Lenses . Snapchat have now introduced a third type of geofilter.
Steve Rubel interviews Scott Monty on Ford's Social Media Strategy
FEBRUARY 1, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Steve Rubel interviews Scott Monty on Ford’s Social Media Strategy 01/02/2010 tags: social media strategy , Scott Monty , Ford , Steve Rubel by Gemma Went Scott Monty’s social media activity at Ford is often used as a good example of how businesses can use the tool. what a year!
An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers
SEPTEMBER 3, 2010
Let me introduce another example of successful use of YouTube advertising that combines these two experiences… Tipp-ex, leader on the European market of correcting products, has created a fun interactive YouTube campaign featuring a hunter and a bear, offering the viewers to choose what ending they want to see by changing the title of the video – thanks to Tipp-ex of course! Go to video [.]