105 Types of Content to Fill Up Your Editorial Calendar
Convince & Convert
SEPTEMBER 15, 2015
That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. also like to mix up our content types to keep our editorial calendar fresh for our audience. What Types Of Content Will Help You Tell Your Story? This example is an email list building template.
Drive Sales and Increase Conversions With These Types of Content
Convince & Convert
OCTOBER 19, 2015
Producing the following types of materials will raise your brand’s visibility and empower your sales team to close more deals: Bylined Articles. Once prospects have passed the discovery phase, they want to see objective examples of how your product or service will benefit them. Actively push content to the sales team. Infographics. Whitepapers. Case Studies.
Why You Should Think Before You Type
Social Media Citizens
FEBRUARY 23, 2011
Let’s take Linkedin for example. Again, this activity is something that you won’t know is occurring. Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table. Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler). So if you make a mistake, you can apologize and smooth out the situation. They are totally wrong! Great!
Google Activates Their First New gTLD Domain Name
NOVEMBER 24, 2014
Google has activated their first New gTLD domain name, which is nic.google. 302·Found Location:·[link] Cache-Control:·private Content-Type:·text/html;·charset=UTF-8 X-Content-Type-Options:·nosniff Date:·Mon,·24·Nov·2014·19:16:13·GMT Server:·sffe Content-Length:·228 X-XSS-Protection:·1;·mode=block Alternate-Protocol:·80:quic,p=0.02 HTTP/1.1·302·Found Connection:·close.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. What other types of businesses are listed? Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. social media.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
In Facebook Insights you can export an Excel post level data sheet with 7 tabs and almost 50 types of data on all the posts you have published in a given period. These are some examples of how to think when analysing the data. What type of content is it? Look at what post types (updates, photos, videos, links, questions) perform the best. Tweet. Photo views. Link clicks.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Once you find these influencers, the trick is activating them to share even more. Here are three tips to help you activate your top influencers. 1. iOS 4.2
One Activity You Should Do On Your Blog Every Day
OCTOBER 29, 2013
want to suggest a simple activity that I think can be almost as important as creating new content for your blog. usually am looking for a ‘tutorial’ rather than a ‘news’ or ‘review’ type post – because I find these posts don’t date as fast. 2. For example, 3 years ago I didn’t have any eBooks to sell, today on dPS we have 14.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. Have you ever encountered this type of issue?
The Four Primary Types of Social Media Strategy
SEPTEMBER 1, 2010
In my experience, the following four categories are the primary types of social media strategy that organizations use online: 1) Participation: This may be an individual (often called a social media or community manager) or in more sophisticated organizations, a team of people that are basically out ad about on the interwebs, having conversations with their communities of interest.
Get Your Business Moving: 9 types of Mobile Marketing
MARCH 17, 2010
It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Here are examples of other mobile devices: E-Readers: (Amazon Kindle, Barnes & Noble Nook, and Sony Reader) offer many opportunities to market to consumers on their mobile reading devices. Your customers are not confined to their homes or offices. Why should your marketing be?
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. The rise of digital channels has created more paid media opportunities, while simultaneously degrading the impact of many types of advertising.
Selfies and Beyond: What Americans Are Really Doing With Their Smartphones
The Realtime Report
FEBRUARY 28, 2014
The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. adults by security app Clean Master.
Working with Social Media Data: Activity
JULY 26, 2012
All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. There's little ambiguity in clicking on a Like button, for example.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. aging demographic may be cause for concern. Will Facebook lose ground to Google+? Is it becoming uncool?
An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers
SEPTEMBER 3, 2010
Let me introduce another example of successful use of YouTube advertising that combines these two experiences… Tipp-ex, leader on the European market of correcting products, has created a fun interactive YouTube campaign featuring a hunter and a bear, offering the viewers to choose what ending they want to see by changing the title of the video – thanks to Tipp-ex of course!
Want to Friend Me on Facebook? Please Use My Public Page or.
Techipedia: Tamar Weinberg
JANUARY 12, 2010
Take my husband’s grandfather as an example. You know, Facebook actually prohibits these types of accounts in their Terms of Service , but Facebook’s staff doesn’t actually act upon these infractions, apparently. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). You’re likely not alone.
3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
MAY 26, 2016
To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media. It makes sense seeing as both social networks have the largest active audiences of the group according to this study. Which types of post are getting the most engagement.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines. 2. Google’s “Search Plus Your World” puts the most weight on Google+ activity but other social signals are taken into consideration too.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example: This is still fairly common but it is slowly changing. Women’s Site. Food Site.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Instead of promoting your running shoes to people who are interested in “ running ”, which includes more than 46 million users in just the United States, we can use the tool to discover laser-specific interests that will include only the most passionate runners: An example of interests that are much more relevant to running. Are you struggling with Facebook ads targeting? Conclusion.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. We have shown an example of an alert where there is a break-out post.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. It’s key to clearly identify the types of people you’re trying to reach. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs. Check it out to learn more!
Five Steps to Start Innovating
FEBRUARY 22, 2013
Here are a few examples of how to ignite your inner innovator. Take, for example, the ever-evolving field of communication. The fifteenth century Gutenberg press was based on ancient Chinese moveable type from years past and Gutenberg’s own metallurgy expertise. Studies suggest that when you snooze your brain is incredibly active. It’s no coincidence.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. AddThis).
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation. Billion Monthly Active Users, #RLTM Scoreboard.
Koka Sexton dot Com
SEPTEMBER 29, 2008
Do you go for the flashy guy with the smooth smile, or the dude in the corner typing away on his laptop? For example I’m a geek and I can bench press 259 pounds! I was in boy scouts and can survive in the forest without food. Generally speaking, we geeks have standards of a different type. found this list on the best of CraigsList and thought it was worth sharing. 1.)
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. Social Media
DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
MAY 12, 2016
Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity. This blog post will use the example of DHL’s sponsorship of Formula 1 to show how this can be done. Proving Value.
How to Master Facebook for Small Business
JUNE 1, 2016
billion daily active users on Facebook? That is daily active users. And while a video is not an essential element, this type of content is a great addition for those who would rather watch than read what you are up to. Here are some Facebook business examples that rock the cover photo space: All completely different brands and products, yet all these covers work. About.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). It also contains checklists, tips, and links to additional resources to help you turn these examples into action items for your content marketing plans. 2.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. We started it with our US motorsports activity, trying to tell some of the stories we were involved with. If quality is important, how do you measure the more qualitative aspects of your activity?
Steve Rubel interviews Scott Monty on Ford's Social Media Strategy
FEBRUARY 1, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Steve Rubel interviews Scott Monty on Ford’s Social Media Strategy 01/02/2010 tags: social media strategy , Scott Monty , Ford , Steve Rubel by Gemma Went Scott Monty’s social media activity at Ford is often used as a good example of how businesses can use the tool. what a year!
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). For example, there’s no need to be bound by Twitter’s 140-character limit on other networks. Image credit: BundlePost.
cybersoc.com: 3 types of blog: closed, conduit and participant in the conversation
Buzz Marketing for Technology
OCTOBER 14, 2008
activism. « links for 2007-02-26 | Main. | 5 reasons that there is value in providing the link » 3 types of blog: closed, conduit and participant in the conversation. reckon some of them might still be of the persuasion that blogs are simply "web based diaries" and want to do something that shows that, yes, many are, but there are other types of blogs too. Ive had a go at producing three different models or types of blogs that, I think, might be useful if one wanted to try to categorise all the blogs out there. See, for example, the Aitkens wedding blog.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What type of content is most effective? 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. General Marketing Stats. 1. NewsCred ). 2. Forbes ).
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?
6 Proven Strategies for Successfully Promoting Content Across Social Media
MAY 18, 2016
Take our recent article on 11 Facebook Marketing Features for example: Here’s how we shared it on Facebook : And on Twitter : From past experience on social media, we know that our Facebook audience tends to like a bit more context around a blog post, whereas our Twitter followers tend to engage with tweets that are to-the-point and contain awesome visuals. Let’s jump in! . 1.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
It’s time to officially divert our attention away from vanity metrics like audience growth, and instead focus on building strong communities on each of our active social networks. The Report uses Casper, Warby Parker, Thrive Market, and Stitch Fix as examples. Internet User Growth Is Slowing Down. The number of new Internet users worldwide is diminishing. Social buying.
Facebook Audience Optimization: Better Engagement and Insights for Pages
JANUARY 21, 2016
As I type this, Audience Optimization is not currently available to all pages. If your page has more than 5,000 likes, Audience Optimization has already been activated and the tool should be available for you to use. ” Click “Edit” and check the box to activate it. Hobbies and activities. What types of people would care about your post?
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. If you want to get value out of them, you need to actively do something.” ” Twitter Followers.