Other types of special factors may present themselves on a case-by-case basis but are unique, most organizations fall into one of these four deployments (often called pilots) which can be seen below. This type of pilot is usually deployed by organizations that are not entirely convinced of the value emergent collaboration can provide; in other words, they are skeptical. Sometimes these types of deployments are used so that those responsible for collaboration can say they tried to do it. Skeptical: Limited by Duration and Scope. Reluctant: Limit by Scope, Not by Time. MORE >>

Let’s take Linkedin for example. Again, this activity is something that you won’t know is occurring. Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table. Now, these instances happen in real time, where the interaction is not documented (unless there is a hidden camera at the water cooler). So if you make a mistake, you can apologize and smooth out the situation. They are totally wrong! Great! MORE >>

In my experience, the following four categories are the primary types of social media strategy that organizations use online: 1) Participation: This may be an individual (often called a social media or community manager) or in more sophisticated organizations, a team of people that are basically out ad about on the interwebs, having conversations with their communities of interest. The primary purpose of their activity is interactions, building trust and developing relationships. great example of content server is Rubbermaid, and its Adventures in Organization blog. MORE >>

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. It's like web analytics, except that social media support many more activities than most web pages, and the activity takes place on social media sites instead of companies' own web sites. There's little ambiguity in clicking on a Like button, for example. MORE >>

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Once you find these influencers, the trick is activating them to share even more. Here are three tips to help you activate your top influencers. Thanks. MORE >>