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10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox is also an example of recognizing which social media platforms are best for your brand. This campaign was the perfect example of taking a multi-channel approach.

Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

SocialTimes Facebook

Facebook extended the targeting capabilities of its dynamic ads  to users’ web activity. Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive sales beyond people visiting my website and app, including new customers?” With dynamic ads, you’re effectively creating one.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. also like to mix up our content types to keep our editorial calendar fresh for our audience. What Types Of Content Will Help You Tell Your Story? This example is an email list building template.

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29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use the Active Voice.

The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Whether you’re an experienced social media marketer or just starting out, here is a framework to organize the metrics (which can also be applied to any digital channel from email to search), and examples of the metrics that would fall into each layer. For example, if a brand wants to increase reach, its social media team could just post more frequently. Business Metrics.

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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. What other types of businesses are listed? Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.

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7 Effective Call-to-Action Examples and Why They Work

Writtent Blog

Wikipedia defines a call-to-action this way: A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. social media.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Once you find these influencers, the trick is activating them to share even more. Here are three tips to help you activate your top influencers. 1. iOS 4.2

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

In Facebook Insights you can export an Excel post level data sheet with 7 tabs and almost 50 types of data on all the posts you have published in a given period. These are some examples of how to think when analysing the data. What type of content is it? Look at what post types (updates, photos, videos, links, questions) perform the best. Tweet. Photo views. Link clicks.

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Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? adenin Facebook Page   Social networks  High Tech  United States  Meryl K. Evans   adenin TECHNOLOGIES Inc. Adenin Twitter   Microblogging / Microsharing  High Tech  United States  Meryl K. Whittemore   ePi Tech Inc.

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What You Can Learn from Dolce & Gabbana’s 5 Instagram Comment Types

Simply Measured

We can see above that Chanel has the largest number of followers in this dataset, but,  as our earlier study on the fashion industry indicates, a high number of followers does not guarantee high engagement or a highly active community. Let’s look at the five different types of comments that D&G gets on its Instagram posts. 1. What Should Brands Do ? What Should Brands Do ?

One Activity You Should Do On Your Blog Every Day

ProBlogger

want to suggest a simple activity that I think can be almost as important as creating new content for your blog. usually am looking for a ‘tutorial’ rather than a ‘news’ or ‘review’ type post – because I find these posts don’t date as fast. 2. For example, 3 years ago I didn’t have any eBooks to sell, today on dPS we have 14.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide. Instagram has more than 500 million monthly actives and more than 300 million daily actives. billion. Ad revenue of $6.82

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The Four Primary Types of Social Media Strategy

Geoff Livingston

In my experience, the following four categories are the primary types of social media strategy that organizations use online: 1) Participation: This may be an individual (often called a social media or community manager) or in more sophisticated organizations, a team of people that are basically out ad about on the interwebs, having conversations with their communities of interest.

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A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network. For example, to drive awareness for Sour Patch Kids Gum, Mondelez International  targeted teens with non-chocolate candy interests.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. The rise of digital channels has created more paid media opportunities, while simultaneously degrading the impact of many types of advertising.

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Selfies and Beyond: What Americans Are Really Doing With Their Smartphones

The Realtime Report

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. adults by security app Clean Master.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter  and up 3 percent year-over-year. Some of the content is exclusive–as an example, The Rally , which is a two-hour show Monday through Friday from 9 p.m. Mobile ad revenue represented 89 percent of total ad revenue. Product overview.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. aging demographic may be cause for concern. Will Facebook lose ground to Google+? Is it becoming uncool?

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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. Have you ever encountered this type of issue?

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Here are examples of other mobile devices: E-Readers: (Amazon Kindle, Barnes & Noble Nook, and Sony Reader) offer many opportunities to market to consumers on their mobile reading devices. Your customers are not confined to their homes or offices. Why should your marketing be?

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Social media activity data is a vast source of real time customer intelligence. This type of private channel can be used in the same way as email, enabling delivery of relevant and timely content to your prospects and customers. For example, let’s say a prospect just shared an article from an industry influencer. Social activities provide indicators of buyer interest.

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Working with Social Media Data: Activity

Net-Savvy Executive

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. There's little ambiguity in clicking on a Like button, for example.

Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. The main reason has been that many sites with a largely female audience have not had enough +1 activity to generate the audience characteristics reports, as seen in this example: This is still fairly common but it is slowly changing. Women’s Site. Food Site.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Those are then reviewed against those goals that you set, but the goals of social media campaigns often look very different than other types of business goals. But it doesn’t have to be that way.

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5 Ways that Social Media Impacts SEO

Adam Sherk

How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines. 2. Google’s “Search Plus Your World” puts the most weight on Google+ activity but other social signals are taken into consideration too.

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How to Promote Your Event With Social Media Marketing

Pamorama

Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. It’s key to clearly identify the types of people you’re trying to reach. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs. Check it out to learn more!

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. AddThis).

Five Steps to Start Innovating

Unspoken

Here are a few examples of how to ignite your inner innovator. Take, for example, the ever-evolving field of communication. The fifteenth century Gutenberg press was based on ancient Chinese moveable type from years past and Gutenberg’s own metallurgy expertise. Studies suggest that when you snooze your brain is incredibly active. It’s no coincidence.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today:  B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation. Billion Monthly Active Users, #RLTM Scoreboard.

Local TV News Teams Having Fun with Pinterest

Adam Sherk

In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. Social Media

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When It Comes to Facebook Posts, Size Matters

SocialTimes Facebook

In fact, on Facebook’s website, there is no mention of content length being a factor in how News Feed prioritizes posts: The three main types of signals used to estimate post relevance to each person are: Who posted it: The friends, family, news sources, businesses and public figures a person interacts with most are prioritized in their News Feed. Size matters image courtesy of Shutterstock.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. Be active and spot trending topics to accelerate your sales. Agorapulse is helpful for monitoring this type of activity. So how can you use Twitter trending topics? Let’s explore a few creative options. Why not share it?

8 Free Content Marketing eBooks

Pamorama

Content marketing  — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). It also contains checklists, tips, and links to additional resources to help you turn these examples into action items for your content marketing plans. 2.

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The Complete Guide to Facebook Marketing

Sprout Social

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. For example, if you own a restaurant, you would consider integrating your online reservation system with Facebook.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Pizza Hut, for example, posts several pieces of content, and then monitors their audience’s conversations about each post. billion active monthly users, is the largest platform, and 72% of adult internet users in America use it. It’s okay to schedule your posts for specific times, but make sure you also set aside a couple of hours every day just to monitor the activity on your posts.

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

Buffer Social

For example: Let’s take Facebook page growth for instance. For example: Let’s try out our Facebook page example again. For example: Let’s go back to the Facebook page example. For example: Let’s see how this might work with our Facebook goal-setting. BHAG – What type of audacious thing are we hoping to achieve with Buffer?

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?

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15 Common Social Media Questions & Answers

Sprout Social

What Type of Content Should I Share? Answer:  The type of content your audience wants to see. For example, LinkedIn doesn’t use hashtags, so you wouldn’t want to copy and paste something from Twitter. It all depends on the network you’re using and when your audience is most active. Do I Have to Be on Every Social Network? Answer: No. Answer: Yes.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

You hear stories of how the top companies are “dominating” on social media, and how it’s where your audience is, so you have to be active on sites like Facebook, Twitter, Instagram, etc. Some good examples are: Email list sign-ups. Here are some awesome examples of social media campaigns to get your creative juices flowing. 38% said poor tools. Trials.

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