Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Had someone shown up and said “join the convo,&# I would have thrown them out. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. FriendFeed’s activity for me has ebbs and flows. Answers Yahoo!

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. Answers Yahoo!

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Myrland Marketing

APRIL 6, 2010

Perhaps the Firm decides it is innovative, interactive and educational enough to build and host an active Business (Fan) Page on Facebook. Share it on StumbleUpon Share this on Technorati Tweet This! For example, if you are a corporate lawyer, than a site like LinkedIN is a great fit. Stumble upon something good?

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Techipedia: Tamar Weinberg

JUNE 10, 2010

As long as there’s a healthy balance in their activities, I don’t see a problem. COPPA laws protect children under the age of 13, and that’s why Ani’s blog, for example, is protected (by her mother’s request). Side note: The free flow of information on the web is a part of our modern world. Answers Yahoo!

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

JANUARY 25, 2008

If you’re not actively engaged, the news won’t come at you. For example, just the other day I stumbled upon an Apple press release from 2003. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Users are actively seeking information that will enhance their professional knowledge. Would Be interesting to see and filter out areas for example US and Non-US traffic. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged. What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. If you’re active in any particular medium, you become influential. Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand.

Social Media 278

Social Media Strategy Yahoo Communities 278

Diva Marketing Blog

JANUARY 1, 2009

Twitter is another example. Right now there is such a proliferation of blogs, Linked In, Facebook, Myspace, Twitter.you can spend 24 hours a day with this stuff. I'd like technorati (or equivalent) to work as advertised. Some blogs are more of a "performance stage" than a platform for exchange. Blogs are websites.

Blogger 53

Blogger Blogosphere RSS Software 53

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Reply Ray January 13, 2010 at 2:06 am I could be wrong but the Facebook user claim is based on active users only.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

If they have too many friends and not many followers, for example, you might not want to follow them. You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity. A specific number of friends.

Applications 179

Applications Review Statistics URL 179

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. For example, although a significant proportion of the population of Quebec is bilingual, many of those people have a language preference. It’s hard to overstate the impact of Facebook.

Facebook 210

Facebook B2B Privacy MySpace 210

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.),

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. The problem: he was not at all active on the high profile blog and hadn’t written a single comment. Some blogs cover startups that meet a specific set of criteria. Answers Yahoo!

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

The most popular blogs, according to Technorati , maintain that consistency by posting more than once a day. Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

The following is a simplified example. Blog-communities provide the perfect context for this activity. The algorithm (called SocialRank) monitors the activity and social interactions taking place real-time within numerous blog communities and serves you the top 15 blog posts receiving most attention. Or at least, if youâ??re

FeedBurner 100

FeedBurner Web 2.0 RSS Education 100

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Webbiquity SMM

FEBRUARY 7, 2011

you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email. So, Your CEO Wants to Tweet!

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 26, 2010

The more active you are on StumbleUpon, the more opportunity there is for you to grow your network and expose your own content to more and more StumbleUpon users. This is not a real example, readers.) For example “hey can you Digg, Reddit, mixx ,Prop and of course stumbles are appreciated.&# Very nice of you.

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

your initial examples are problematic in my opinion: (A) If you or your client does not have an advertising budget, then how *are* they paying you to email people? As such, you deserve to call the shots within reason, and the first illustration you gave is a fine examples of this. I used her as an example for others.

Blogger 177

Blogger Press Release Advertising Review 177

Laurel Papworth

NOVEMBER 22, 2009

A third source of revenue is recruitment tools that companies can use to find people who may not even be actively looking for new jobs. per member per year over at MySpace is NOT high. And while the example of SecondLife freemium model is relevant (pay for technical support. Peer to peer ads, contextually relevant ones, maybe.

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

MARCH 4, 2008

Personalization : presenting results based on past activity. How did they motivate themselves to continue (while still focusing on school and other “full time&# activities)? Maybe that’s a bad example. Vertical search : focusing on a specialized area and building search upon this small slice. Everyone laughs.]

Conference 100

Conference StumbleUpon Engineering Flickr 100

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

APRIL 8, 2010

And get your account started and active immediately. Soon, this craze would go away when the Niche social networking sites get more active which is going to be the future of Web. Affiliate marketing, for example, comes to mind. You don’t want to create an account to use only when it’s too late. Answers Yahoo!

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

With 350 million+ users, a self-promoting and natural way to have people promote your product, and a very active audience full of close friends and family, what’s not to like? Facebook Pages do not allow background images like Twitter, Myspace, and other services. Here’s an example of a simple tab I set up: Welcome!

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. For example, Rule #1 is “Thou Shalt Be Honest.&# Shimon literally gave away his trade secret with this one. But is it Spam?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

SEPTEMBER 8, 2010

“70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men. Although only 7% of Americans maintain an active Twitter account (vs. While 28% of U.S. 52 Cool Facts About Social Media by Danny Brown.

Research 191

Research Social Media B2B Statistics 191