The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Make your content easy to share by including social sharing buttons on your blog posts. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. In addition, a significant portion of social media marketing is engaging with your community. First things first. All of this requires constant human input.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

Content 166

Content How To Marketing Training 166

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Here’s a quick breakdown.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network.

Marketing 199

Marketing Syndication Adwords Social Media 199

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ).

Trends 182

Trends Social Media Instagram Platform 182

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Where does content fit into the online discussions and communities that are key to success?

Twitter 150

Twitter Metrics ROI Social Networking 150

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Social media simply gives us a medium to communicate with other human beings. Want more leads? Need more help?

Content 112

Content Marketing Training Template 112

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 132

Tips Authentication LinkedIn Groups 132

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

NOVEMBER 28, 2022

They can boost your visibility by: Showing off your products on social media. In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? How to set up a social media advocacy program. Use the S.M.A.R.T

Social Media 122

Social Media UGC How To HootSuite 122

Laurel Papworth

APRIL 16, 2012

Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. But your CEO “gets” social media, right?

ROI 84

ROI Social Media Price Case Study 84

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. 5 Steps to Prioritize Social Networks for Business. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Almost Savvy

DECEMBER 15, 2011

If this is your primary activity online, you are not a marketer. You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Did you calculate the ROI of the telephone or the company car before you invested in them?

Social Media 273

Social Media ROI Construction Reputation 273

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Influencer 60

Influencer Activities Content How To 60

Pam Moore

FEBRUARY 23, 2019

billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. How to tap into the power of community (other people's content and community OPC) to maximize results. billion daily active users on Facebook and more than 2.32

Small Business 60

Small Business How To Facebook Template 60

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object.

Brands 105

Brands Authentication Template Templates 105

Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. 84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions.

Influencer 166

Influencer Tips Marketing Training 166

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 100

Data Social Media How To ROI 100

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Akamai Marketing

DECEMBER 22, 2011

Consumers aren’t likely to just give that information away, businesses will have to get creative to get consumers to connect the dots for them and even then, they are likely to only initially be able to connect the dots with their most active and passionate customers. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. You can also use this information to test messaging and measure ROI. You measure what you have already achieved, and create a record of what is happening in your industry’s social space.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Pam Moore

MARCH 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Voice search.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

SocMed Sean

APRIL 28, 2017

These social media ostriches are still looking for the business justification that shows them there can be a strong ROI from engaging in social media. If you are in the difficult position of trying to convince your leadership that engaging in social media is worth the investment, we’re here to help!

Social Media 210

Social Media Advertising Issues Products 210

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Voice search.

Trends 78

Trends Brands Marketing Influencer 78

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111