Keyhole.co

JANUARY 21, 2024

Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. That’s why we’ve prepared this Twitter marketing guide with tried-and-tested tactics and examples. MySwitzerland collaborated with Roger Federer, a mega-influencer with 12.7M Jackie Lumbasi (51.4K

Examples 52

Examples Strategy Twitter Marketing 52

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw.

Brands 110

Brands How To Sentiment Metrics 110

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. They’ve gone on to inspire the rise of social activism including everything from #LoveWins to #TimesUp to #FridaysForFuture. . What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Keyhole.co

FEBRUARY 27, 2024

They witnessed a whopping 574 million monthly active users in the third quarter of 2023 and show no signs of stopping. Analysis of Spotify’s social media accounts With 55% of its users in the 18 to 34 age demographic, it’s no surprise Spotify actively posts on multiple social media platforms. Let’s find out. million YouTube: 1.66

Social Media 59

Social Media Strategy Content Collaboration 59

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MARCH 5, 2024

To ease collaboration with each of the business lines they serve, Dan created a presentation within his first few months at Nelnet that explains the breadth of the social team’s capabilities and the different skills they can offer each business. Every brand or business line has their own objectives and audiences.

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. It can also give you metrics based on your competitor’s activities.

Metrics 100

Metrics Influencer Marketing Survey 100

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing.

Research 143

Research Strategy Influencer Survey 143

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Encourage collaboration Make collecting and analyzing voice of customer data a team effort. Repeat and measure over time This is not a one-and-done exercise.

Data 144

Data Repository Team Process 144

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. Understanding customer sentiment. Making the link between sales enablement and marketing.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

MARCH 16, 2023

Fashion company Topshop, for example, is a good brand to learn social listening from. So, when looking for brands to learn your social listening strategy from, companies like Topshop are good examples to learn from. These are just a few examples. Piecing together their strategy is like scoring a free cheatsheet. Avoid regret.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. This is especially true if you’re active on multiple networks. This activity includes negative competitor mentions and opportunities for your brand to intervene.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. The higher the ROI, the more successful your collaboration. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. Seems like some pretty good reasons to start looking at some numbers, no? Everybody wins!

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

SEPTEMBER 12, 2023

For example, when you type the keyword “whimsical decor makeover” in the Google search bar, you’ll see YouTube videos scoring the featured snippet and appearing on the top of the search engine results page (SERP). Let’s take the example of Alexandra Gater’s YouTube video, which appears in the second position. Sounds idyllic, right?

YouTube 52

YouTube Video How To Sentiment 52

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Today, consultants identify potential partners whose social media activities add value. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JULY 24, 2023

Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. Team collaboration and workflow management Collaboration and workflow management are important for realtors who work in teams. And stay up-to-date on industry news and competitor coverage.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Another prime example is marketing during a recession. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Did they land?

Sentiment 135

Sentiment How To Marketing Analysis 135

Hootsuite

MARCH 3, 2020

This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. In fact, you might be missing out on a big piece of insight about your brand that people are actively discussing. Another great example comes from Coca-Cola. Nike does this very well.

Tools 145

Tools Sentiment HootSuite Reddit 145

Keyhole.co

FEBRUARY 28, 2024

Besides their signature oddly entertaining content, the brand posts event updates, brand collaborations, and giveaways. Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. For example, Duolingo maintains a fictional rivalry with Google Translate.

Social Media 105

Social Media Strategy Meme Education 105

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

JUNE 13, 2022

For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers. Collaborating with influencers. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Earned and paid media. Running social ads.

Social Media 144

Social Media How To HootSuite Metrics 144

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Another example of a social media analytics tool. Example of a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. As mentioned above, the creation and maintenance of a social media policy are the product of collaboration between multiple teams. That’s their job.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Here are some examples: . Improve sentiment around customer service. Find new leads or redirect leads from our competitors.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Features 101

Features Social Media Curation Geotagging 101

Keyhole.co

DECEMBER 22, 2022

For example, Nike has embraced the trend of sustainability and has made a commitment to using eco-friendly materials in its products. Collaborating with public figures. So, they actively host initiatives related to pride month, diversity, and inclusion. Following viral trends. Source: Nike (Instagram). Source: Nike Facebook.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. GM’s Mary Barra.

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59