Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw.

Brands 111

Brands How To Sentiment Metrics 111

Sprout Social

MARCH 5, 2024

To ease collaboration with each of the business lines they serve, Dan created a presentation within his first few months at Nelnet that explains the breadth of the social team’s capabilities and the different skills they can offer each business. Make it your own: Trust social team leaders when they say it’s impossible to achieve every goal.

Resources 104

Resources Telecommunications Collaboration Project 104

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 98

Sentiment Metrics Analysis Trends 98

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy.

Construction 52

Construction Social Media Strategy Collaboration 52

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing.

Research 140

Research Strategy Influencer Survey 140

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Encourage collaboration Make collecting and analyzing voice of customer data a team effort. Repeat and measure over time This is not a one-and-done exercise.

Data 142

Data Repository Team Process 142

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It can also give you metrics based on your competitor’s activities.

Metrics 101

Metrics Influencer Marketing Survey 101

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. The higher the ROI, the more successful your collaboration. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. Communication.

Data 117

Data Marketing How To Collaboration 117

Sherrilynne Starkie

FEBRUARY 13, 2018

Today, consultants identify potential partners whose social media activities add value. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Few companies outsource all social media activity to agencies or consultants. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms. More importantly , brands must react to all of the above. The problem? Agorapulse.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 115

Brands Sentiment How To Analysis 115

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. As mentioned above, the creation and maintenance of a social media policy are the product of collaboration between multiple teams.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 89

Team Tools Marketing Hubspot 89

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Customer behavior and expectations aren’t static. Did they land?

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often? — G2 (@G2dotcom) February 3, 2020.

Strategy 120

Strategy Sentiment Social Media Management Analysis 120

Keyhole.co

DECEMBER 22, 2022

Collaborating with public figures. So, they actively host initiatives related to pride month, diversity, and inclusion. Even on a professional platform like LinkedIn, they showcase their celebrity collaborations and gain traction. They don’t use this platform actively, and their second-most recent post is from 2018.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

DECEMBER 13, 2023

Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. From social listening to engagement tools to AI-led content creation, Hootsuite has all the standard elements you’d need to keep your brand active online. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. GM’s Mary Barra.

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 19, 2021

You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Our conversation analysis tools, such as sentiment rating and the word cloud, make it easy to quickly spot conversation trends and understand how your audience feels about specific topics.

Data 97

Data Sentiment API Analysis 97

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

OCTOBER 21, 2020

What CMOs should do: Actively push social initiatives beyond your own team. These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate. They’re also more likely to use social media for product development. Overall, mature organizations are 1.4

Social Media 137

Social Media Committee Organization Survey 137

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. The dashboard and collaboration features are a breeze to use. Trend-tracking. Reputation management.

Curation 80

Curation Social Media Management Tools Social Media 80

Oktopost

JULY 22, 2021

Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Social CRM can help you find and collaborate with your brand’s biggest fans and advocates on social media.

Social CRM 96

Social CRM B2B How To Patterns 96

Convince & Convert

NOVEMBER 16, 2023

X’s rebrand could have benefited from a more user-centric approach , actively involving the community in the transition and ensuring the changes resonated positively with them. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Listening spike alerts to let you know when there is a shift in activity. Analyze consumer sentiment and brand perception. View promotional activity and cost estimates. Send and collaborate on campaign briefs and drafts. View visual data and insights on any topic.

Influencer 113

Influencer Tools Marketing Software 113

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 6, 2023

Also gauge the performance of your social media activities, from audience growth and engagement to purchases. Analyze conversations around your brand and industry to identify trends and understand sentiment. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And don’t forget about social listening.

Features 101

Features Social Media Curation Geotagging 101

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Define buyer personas and see where your customers are the most active. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 Using Mention’s social media monitoring tool, you can receive real-time alerts of mentions of your brand, analyze sentiment, and respond to the alerts from within the Mention Dashboard. Did you know there are 3.5 social media accounts? . I didn’t either.

Social Media 91

Social Media Tools Price Hashtag 91

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Slack is a workplace communication and collaboration platform that appeals to companies large and small. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

JULY 12, 2022

It is one arm of an effective crisis management strategy, and typically involves multiple internal teams (corporate communications, public relations, social media, and legal to start) collaborating across various channels including the business’ social, web and email properties. The importance of strong crisis communication.

Examples 113

Examples Brands Sentiment Reputation 113