Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 127

Marketing How To Sample Samples 127

Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Collaborating with public figures. Following viral trends. Source: Nike (Instagram). Source: Nygel Edmonds.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often? — G2 (@G2dotcom) February 3, 2020.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. GM’s Mary Barra.

Skills 124

Skills Sentiment Team Press Release 124

Hootsuite

OCTOBER 21, 2020

What CMOs should do: Actively push social initiatives beyond your own team. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. They’re also more likely to use social media for product development. Overall, mature organizations are 1.4

Social Media 139

Social Media Committee Organization Survey 139

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Basic social media workflow A basic social media workflow should involve all of your day-to-day activities.

Template 136

Template Templates Social Media Tips 136

Hootsuite

FEBRUARY 1, 2022

million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Brands can reach out to high-performing streamers and ask about collaborations. Credit: Twitch.

Marketing 104

Marketing Authentication Template Templates 104

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Social listening finds these valuable customer data opportunities to improve your messaging, and brand champions to approach for potential collaborations.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Define buyer personas and see where your customers are the most active.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Listening spike alerts to let you know when there is a shift in activity. Analyze consumer sentiment and brand perception. Build a private community of influencers. View promotional activity and cost estimates. Send and collaborate on campaign briefs and drafts.

Influencer 110

Influencer Tools Marketing Software 110

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Slack is a workplace communication and collaboration platform that appeals to companies large and small. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform.

Engagement 52

Engagement Social Media Strategy Meme 52

Oktopost

MAY 30, 2023

Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how! Well…it’s more of a trickle.

Publishing 87

Publishing Social Media Film B2B 87

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. With active listening topics, you can see if the perception is starting to lean one way or another.

How To 123

How To Social Media Management Metrics Team 123

agora pulse

JANUARY 3, 2020

Twitter has 330 million monthly active users and 134 million daily active users. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Lean into your community.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. It gives you legitimacy.

Instagram 118

Instagram HootSuite UGC Influencer 118

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. More businesses will hire for social support and community management roles. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Oktopost

MARCH 2, 2020

Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . However, non-sales business activities should not be discounted either. . In actuality, digital marketing enables the automation of many lead nurturing activities.

B2B 138

B2B Marketing Construction Committee 138

Adam Sherk

MARCH 8, 2012

but monitoring behavior and activity often proves valuable. How do we maintain active social outposts without sacrificing on-site community? The fact that sharing links is a large part of social media activity is a tremendous advantage for publishers. When is the right time to jump into new opportunities?

Publishing 215

Publishing Questions Social Media Activities 215

Pixlee

JANUARY 4, 2021

Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans. However, expectations have changed.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

MARCH 17, 2020

Collaborative inbox tools like Message Completion , Tasks and Collision Detection. At minimum, it’s important to review content you’ve previously scheduled to make sure it still feels relevant given the situation your community is facing right now. . Use collaborative tools in the Smart Inbox to manage messages effectively.

Features 97

Features Brands Library Team 97

Hootsuite

NOVEMBER 2, 2020

Use these insights to inform your content and community management strategies. If you have an active Community Tab, make sure an admin is available to create posts and respond to comments at this time. If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments.

Metrics 145

Metrics Analytics YouTube How To 145

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Custom. Me ntionlytics. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

Data 52

Data Social Media UGC Sentiment 52

Webbiquity SMM

FEBRUARY 4, 2013

The job of management is no longer to run things as much as to coordinate efforts and remove roadblocks to collaboration. • “Integration is not the same message on every platform, but you’re using all communications disciplines appropriately, with the correct massages for each.” Well…yes, but don’t ignore those other measures.

Review 186

Review Marketing Metrics Meeting 186

Unmetric

OCTOBER 13, 2019

The brand maintains an active presence on social media with a killer content strategy that helps the brand add thousands of followers every day. Victoria’s Secret’s latest campaign in collaboration with British lingerie brand Bluebella unveiled its first-ever plus-sized model in its 42-year history. Victoria’s Secret has 11.2

Social Media 99

Social Media Apparel Fashion Instagram 99

Sprout Social

MAY 7, 2019

This limits the full potential that social media marketers have to tell data-driven stories, collaborate with other teams, influence strategy and be crucial drivers of real business growth. 40% of social media marketers believe private community groups, like Facebook and LinkedIn Groups, will become more important.

Social Media 109

Social Media Marketing Upcoming Team 109

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. That’s the social team, but I also help with the editorial team.

Microsoft 112

Microsoft Analytics Metrics Data 112

Bare Feet Studios

NOVEMBER 23, 2011

As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Have you experienced this?

Cost 91

Cost Team Influencer Communities 91

Keyhole.co

JUNE 27, 2023

BYLT Basics One of the leading direct-to-consumer clothing companies, BYLT Basics, used Instagram to build a strong community and boost e-commerce success. These strategies led to more community involvement, website traffic and sales, brand advocacy, social proof, and better brand visibility.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Buzzlogix

MAY 15, 2017

You can also see heat maps that show you activity levels in certain parts of the world. Hootsuite is a very popular free social media monitoring software that can track activity across a number of social networks and platforms. You can also publish posts from the Sprout Social Dashboard and collaborate with your team.

Social Media 40

Social Media Tools Klout HootSuite 40

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media.

Cymfony 152

Cymfony Social Media Tools SM2 152