Remove Activities Remove Collaboration Remove Sentiment Remove Social Networking
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Rethinking the influencer-brand relationship

Sprout Social

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

Hashtag 145
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What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. If you don’t use social media listening, you’re leaving a lot of valuable insights on the table. Engagement is good—but only when it comes with positive social sentiment.

Tools 145
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109
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6 Must-Have Social Media Tools for Real Estate Agents

Hootsuite

Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time. This will save time and improve efficiency in managing social media campaigns.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Measure effectiveness.

Policies 146