Social Media Strategies Summit

APRIL 8, 2021

You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). First off, bear in mind that Reels are mobile-only. Showcase Your Brand Personality. How to Create Instagram Reels. Example: Red Bull.

Instagram 233

Instagram Brands Real Estate Remix 233

Sherrilynne Starkie

AUGUST 7, 2018

The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Brands are least affected at 49.5 Lastly, become mobile-centric.

Brands 150

Brands Facebook Study Mobile 150

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 125

Reputation Tools Brands How To 125

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Mindjumpers

DECEMBER 4, 2015

Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%. Mobile Internet Users: 159 million – 45% of all internet users. Mobile Social Media Users: 97 million, +5% since July 2014.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 107

Brands Sentiment How To Analysis 107

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Establishing guidelines for brand voice, visual identity and messaging across all channels. It doesn’t stop there.

Social Media 109

Social Media Social Media Management Sentiment Collaboration 109

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. However, Facebook Stories has since amounted to roughly 500 million daily active users. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

The Realtime Report

APRIL 30, 2024

Whether you’re a small startup or an established brand, Shopify’s flexible and scalable infrastructure ensures that your online store can accommodate growth seamlessly. These themes are mobile-responsive, ensuring that your store looks great and functions well on any device. So why wait?

Features 91

Features Startup SEO Resources 91

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator. Listen Now .

Activities 144

Activities Social Media Mobile Geotagging 144

Pam Moore

JANUARY 28, 2020

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU! You are not the main character of your brand story.

Brands 78

Brands Training Sample Samples 78

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. If done right, therein lies a golden opportunity for brands to gain some pretty incredible insights from their customers on a 1:1 basis.

Strategy 209

Strategy Marketing SMS Mobile 209

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 132

Activities Tumblr How To Fashion 132

Mindjumpers

AUGUST 26, 2011

Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. Any given brand loves some good exposure, so why not start to consider how to obtain this by implementing brand advocates in your social media strategy?

Influencer 188

Influencer Brands Blogger Fashion 188

Keyhole.co

NOVEMBER 27, 2023

But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets. Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. LinkedIn: 4.2

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. Sprout’s mobile apps (available on iOS and Android ). Use Sprout’s mobile apps to work on-the-go.

Features 94

Features Brands Library Team 94

Pixlee

DECEMBER 10, 2020

Julie joins us with an impressive background within the user-generated content and mobile marketing industry. Inspired by my work in the mobile ad industry, I was searching for something that was as emergent as mobile marketing was at its inception. I joined Pixlee to continue helping brands build and foster community.

UGC 80

UGC SMS Mobile Industry 80

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. This unfolding popularity provides many opportunities for marketers who are willing to adopt a new social medial channel and believe that their target demographic is active on TikTok. Here’s why: Of TikTok’s 1.1

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

MARCH 5, 2020

Are you an active user of Twitter? 90% of Twitter video views are on mobile. 80% Twitter users are active on mobile. It literally took me experiencing the personal and engaging video from Gary to inspire me to pick up my iPhone and send and share my first Twitter video that same day with my audience and community.

Video 78

Video Twitter Content How To 78

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Buffer Social

OCTOBER 23, 2023

Explore this verification process to boost your brand's credibility on Meta platforms. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

News 71

News Social Media Airlines Collaboration 71

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. Tap into the personal brand YOU FACTOR!

Brands 105

Brands Authentication Template Templates 105

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites.

Mobile 60

Mobile API SEO Google 60

Webbiquity SMM

FEBRUARY 27, 2018

Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( 58% of social media influencers believe they should be paid for the coverage they give brands. Buzzweb Community ). Just 3% say they communicate with brands using Twitter. ( TrackMaven ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Social Media Strategies Summit

APRIL 22, 2019

At the end of 2018, 400 million users were actively using Instagram stories every day. While Instagram Stories have been widely adopted by brands, only around nine percent of major brands post to Facebook Stories. Brands will need to invest in social ads. Social Media Trends of 2019 #1. The Year of Stories.

Trends 142

Trends Social Media Instagram Influencer 142

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. They work alongside media relations and branded communications. Her team knows to be courteous, respectful, and as transparent about the brand as possible. via Monsanto.

Social Media 142

Social Media Brands How To Case Study 142

Twist Image

MAY 9, 2013

How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? communications. mobile app. The issue is systematic.

Brands 108

Brands Press Release Findability YouTube 108

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is made up of perceptions of which we can't actually control.

Brands 78

Brands Training Template Templates 78

Oktopost

MARCH 20, 2021

Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. Be a Pirate.

Strategy 147

Strategy Metrics Process B2B 147

Keyhole.co

NOVEMBER 21, 2023

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all.

Social Media 59

Social Media Strategy Apple iPhone 59