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Facebook Advertising Audiences and iOS 14

Jon Loomer

From Facebook : As more people opt out of tracking on iOS 14 devices, the size of your app connections, app activity Custom Audiences, and website Custom Audiences may decrease. Limited Reporting: Aggregated Event Measurement. For this segment of users, Aggregated Event Measurement comes into play, resulting in partial event reporting.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events. Mobile vs. Desktop Traffic.

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5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. Make sure your Pinterest Ads are targeting mobile devices so you’re not missing audiences.

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How to use Facebook audience insights for more effective targeting

Sprout Social

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115
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How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Buffer Social

billion active users , Facebook is the most popular social network of them all and short-form video is the hottest content format on the block. Connect your Instagram Creator account ✍️ Now, you can use Buffer for both your Business and Creator Instagram accounts.   Facebook Reels Scheduling📱 With  2.9

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement. You can stalk or actively engage! Why, and how do I get access to them? Can Conversions API help replace the data lost from iOS 14 opt-outs?

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.