SocMed Sean

FEBRUARY 10, 2022

million more users than in 2020. In 2020, Zuckerberg launched Reels on both Facebook and Instagram. And 81% state they use the platform to research products and services. Consumer research on Instagram also translates heavily to sales, as 72% of users cite that they’ve purchased a product they’ve seen on Instagram.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions. How do you want to grow those numbers in 2020?

Skills 108

Skills Metrics Report Organization 108

Sprout Social

JANUARY 29, 2020

The new year is synonymous with new resolutions, with research showing three in 10 Americans have plans to make a resolution for 2020. Learning to stay on top of new trends, networking with other professionals and creating relevant content are just some of the goals marketers have planned for 2020.

Crowdsourcing 77

Crowdsourcing Marketing Social Media Management Knowledge Base 77

Likeable

OCTOBER 14, 2020

2020 has been a hard year for many of us, and even though social media has come under greater scrutiny, we have also found ourselves using it more. Yet as social became a more ubiquitous channel, that attitude mostly faded—until July 2020, that is, when a Facebook Boycott brought it surging back.

Brands 127

Brands Marketing Message Boards Advertising 127

BeingOptimist

AUGUST 24, 2023

With rising cyber threats and data breaches, safeguarding sensitive patient information is more critical than ever. This is where data masking comes in. In this blog let’s delve into the advantages and implementation of data masking in changing healthcare data security. Data masking ensures privacy compliance.

Privacy 40

Privacy Data How To Cost 40

Oktopost

JUNE 17, 2020

In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. However, a good CRM is only as useful as the data it contains. Top 10 Sales Automation Tools in 2020. What is Sales Automation? But when you crunch the numbers, does sales automation really work?

Tools 98

Tools Hubspot B2B Price 98

Hootsuite

SEPTEMBER 9, 2020

This includes quantitative data, like where the majority of users live (nearly 15% of site traffic comes from the U.S.), Collect whatever qualitative data you can find, too. With a YouTube channel for business, you have access to an Analytics tab. Research your competition. Learn about your audience. But avoid clickbait.

YouTube 145

YouTube HootSuite Marketing Video 145

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. View this post on Instagram. This outfit is selling out fast!

Trends 87

Trends Instagram Marketing Influencer 87

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. We use social analytics to determine which content formats and social channels are most conducive to achieving our campaign goals.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Tweaklibrary

MAY 21, 2020

“Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service. Best Saas Analytics Tools: 1. Google Analytics.

Analytics 24

Analytics Tools Hubspot Software 24

Social Media Strategies Summit

AUGUST 28, 2019

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. Enter AI in marketing. Starbucks Personalized Recommendations.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. Sprout Social’s Analytics and Publishing tools can fuel that ingenuity, surface those insights and help marketers bring new customer experiences to life. A total of 8.5

Social Media 113

Social Media Analytics Eventful Hashtag 113

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. How data and analytics impact public relations.

Statistics 107

Statistics Skills Analytics Press Release 107

Keyhole.co

SEPTEMBER 18, 2020

You can share industry humor, but keep it light-hearted, good advice, relevant articles, or even original research that connects to your area of interest. Make use of a Twitter Analytics tool such as Keyhole. Related Articles : Top 13 Twitter Analytics Tools in 2019 8 Killer Tips to Grow Your Twitter Follower Count Organically.

Twitter 97

Twitter Badge How To Authentication 97

Hootsuite

JULY 21, 2022

You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. Your growth rate for 2021 was 10 percent, increasing social traffic from 90,000 visits in 2020 to 100,000 in 2021.

ROI 113

ROI HootSuite Cost Campaign 113

agora pulse

DECEMBER 22, 2020

1, 2020, to Dec. Know Your Audience and Conduct Research. I find it helpful to do some research on your followers when determining what type of content will resonate best with them. For example, in looking at AppSumo’s Facebook and Instagram data, I found that the majority of our audience is male and in the 25-44 age range.

Social Media 126

Social Media Strategy Content How To 126

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. — Kate Ruda (@kate_ruda) August 17, 2020. 72% of companies use social media data to inform business decisions.

Statistics 145

Statistics Social Media Marketing Survey 145

Oktopost

SEPTEMBER 13, 2022

billion in 2020. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Collect valuable customer data: Social media is a great place to collect important customer data. You can track data effectively with Twitter analytics.

Platform 84

Platform Social Media Insurance Education 84

Hootsuite

SEPTEMBER 30, 2022

Gather feedback and data. Gather feedback and data. Ecommerce chatbots collect a wealth of data. This includes data about customer queries, behavior, engagement, sentiment, and interactions. The best chatbots present this data through dashboards. Step 2: Research ecommerce chatbot platforms for your industry.

FAQ 120

FAQ Retail Overview Loyalty 120

Later

JULY 29, 2020

Ready to learn what it takes to create a killer Instagram bio in 2020 ? You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more. . Watch our video where we’re sharing everything you need to know about Instagram hashtags in 2020. Ready to get started?

SEO 132

SEO Instagram Hashtag UGC 132

Ignite Social Media

AUGUST 17, 2017

1) Data Drives Standards & Sales. Anyone who works with data/analytics is hoping for some kind of standard in how channels report data/analytics—and we predict that this is coming. Facebook released new research on media consumption trends in their ‘Shifts for 2020’ series.

Social Media 92

Social Media Marketing Analytics ROI 92

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. MADE , a trendy furniture and accessories brand, was one of the first UK businesses to take on Facebook Shops when it launched in Europe in 2020.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

DECEMBER 9, 2020

Agency owners and professionals have been pushed to their limits in 2020. We also look at how agencies have responded to the challenges of 2020 and what they can do to further demonstrate social’s value to their clients. — JumpStartNOW (@jumpstartnow1) October 24, 2020. Solid results = happy clients.

Proposal 103

Proposal Price Project Education 103

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. By analyzing your analytics and results, you find out what your audience responds to best. Source: Hootsuite.

Social Media 142

Social Media Meme HootSuite Influencer 142

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Social listening looks beyond the data and helps you understand the mood behind it in the context of the bigger picture. About half ( 51 percent ) of brands utilize social listening in any capacity. Campaign Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

MAY 5, 2020

For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. 56% of marketers use social data to understand their target audience. Download the Sprout Social Index™.

Skills 132

Skills Class Data Team 132

Likeable

JANUARY 7, 2020

As marketers on a platform that’s growing, changing, and evolving on literally an hourly basis, it’s crucial to stay up to date on the latest trends and research. How else would we know where our audiences are, what they like, and, in turn, where to channel resources like time, effort, and money?

Statistics 68

Statistics Marketing Newsletter Trends 68

Hootsuite

AUGUST 18, 2020

And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

Sprout Social

JULY 28, 2021

For Sprout, that meant doing several months of research to understand why prospects choose (or sometimes don’t choose) to do business with our company, what needs or pain points our product addresses and how our company is perceived in our industry. How does our product make their jobs easier? The art of home maintenance.

Brands 125

Brands Team Industry Research 125

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Gather useful data on your customers’ social habits. Savvy sellers can use this information to confirm existing voice of customer research against real examples.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

Social Media 111

Social Media Authentication Communities Campaign 111

Hootsuite

MAY 20, 2020

They got in through a third-party analytics app. — FC Barcelona (from ????) (@FCBarcelona) February 15, 2020. — Bath & Body Works (@bathbodyworks) April 17, 2020. — Cayman Islands Government (@caymangovt) May 13, 2020. In January 2020, 15 NFL teams were hacked by the hacker collective OurMine.

Social Media 144

Social Media Tools Tips Policies 144

Pam Moore

MARCH 9, 2020

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Why real marketers are not afraid of data and analytics. Even worse, most of them don't know how to measure results. Listen to the podcast now. You won't be sorry.

ROI 78

ROI Strategy How To Marketing 78

Hootsuite

MARCH 11, 2020

And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. That’s because, as of January 2020, 218 million users were active on Snapchat each day. That’s because, as of January 2020, 218 million users were active on Snapchat each day. Source: Digital 2020.

Marketing 145

Marketing URL Features Platform 145

Hootsuite

DECEMBER 20, 2019

27 Facebook user demographics you need to know in 2020. Forecasts suggest growth will remain slow in 2020. As Facebook’s chief financial officer, David Wehner, said on a recent earnings call , “We continue to expect deceleration into 2020, but it will be, we believe, more moderated.” According to Pew Research Center, 71% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

NOVEMBER 30, 2020

We’re approaching the end of 2020, and what a year it’s been. In research published last month , we revealed the extent of global social media use. In Hootsuite Analytics, a new-look templates gallery and search bar streamlines navigation between different reports and data providers. Access support more easily than ever.

HootSuite 119

HootSuite Instagram Metrics Template 119