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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Now deep into ad msmt @abxindex.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Is that still the case? Image credit: Akshar Dave on Unsplash. On the Other Hand.

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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. Twitter also updated live streaming capabilities.

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How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! What are your tips?

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

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A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download.

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Pressing for progress: A comparison between International Women’s Day 2017 and 2018

Audiense

We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. We monitored a number of hashtags and keywords from the day to begin to understand the people participating in this conversation. — Audiense (@AudienseCo) October 25, 2017. This is amazing!