Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

B2B 105

B2B Trends Social Media Marketing 105

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. It’s a marketing and business event packed with 10k marketing technologists. Recap of the Adobe Summit 2016 event in Las Vegas. How do they differentiate?

Marketing 165

Marketing Eventful Template Templates 165

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer” is not.

Influencer 145

Influencer Trends Marketing Guidelines 145

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Influencer 109

Influencer Brands How To Marketing 109

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok's popularity has exploded since its 2016 inception. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Is TikTok a good marketing opportunity for businesses in 2022?

Trends 147

Trends Strategy Marketing Authentication 147

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. I’m like you.

Cost 111

Cost Influencer Social Media Marketing 111

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Top 5 Content Marketing Influencers and Experts are women.

Content 170

Content Nielsen Marketing Badge 170

Webbiquity SMM

OCTOBER 25, 2016

In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance. Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Mid-level influencers are more likely respond to you.

Influencer 100

Influencer Marketing SEO Class 100

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Here are the roundup posts I’ve found most useful in 2016. Optimize Marketing. How do you choose what social media news you read each day? ProBlogger.

Social Media 124

Social Media Curation Journal SEO 124

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. January 2016. February and March of 2016 Digital Transformation. April 2016. May/June 2016. ” July /August 2016. Influencers? You decide.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016.

Influencer 66

Influencer Campaign Marketing Case Study 66

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Waxing UnLyrical

NOVEMBER 21, 2016

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello.

Engagement 100

Engagement Banking Eventful Communities 100

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Activating Influencers on TikTok. Authenticity matters here, so let your hair down!

Marketing 217

Marketing Authentication Trends Feed 217

Waxing UnLyrical

MARCH 11, 2016

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Wouldn't you like to be in her kitchen?

Meeting 100

Meeting Comparison Banking Retail 100

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. Apparently, Snapchat is fine with this exodus of influencers.

Instagram 163

Instagram Marketing Analytics Influencer 163

Waxing UnLyrical

JUNE 24, 2016

On where PR fits within the integrated communications context: A2: PR is a two-way communication channel now that weaves itself throughout all of marketing and business. PR has moved fr/ being just the media liaison to the PR influencer w/ all stakeholders incl. A2: PR/Marketing collaboration = success. AMECSummit #measurepr.

Eventful 105

Eventful Analysis Banking Curation 105

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Talkwalker SM

APRIL 18, 2016

A branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. Relevance – Finding the Most Relevant Influencers. What do you trust more? In which region?

Influencer 60

Influencer Process Overview Marketing 60

Ignite Social Media

JANUARY 25, 2017

The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. That’s great news for our clients spending money as their dollars stretched further than anticipated and fell more in line with that of all 2016. What factors influenced gift purchase decisions? That includes $122.9

CPM 60

CPM Discount Buy Cost 60

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 89

Brands Marketing Influencer Analytics 89

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination.

Tips 52

Tips Marketing Trends Influencer 52

Convince & Convert

FEBRUARY 1, 2018

The 2016 Summer Olympic Games presented an amazing opportunity for the school; we had over 15 student athletes competing. Posted by Indiana University on Tuesday, August 9, 2016. During the 2016 Olympic Games, I watched as Lilly King’s Twitter following grow from a few hundred to tens of thousands. Let the games begin!

Sports 115

Sports Reputation Committee Marketing 115

Ignite Social Media

AUGUST 4, 2016

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Make today amazing!

Influencer 60

Influencer Brands Content How To 60

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Ignite Social Media

MARCH 21, 2022

The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. Talk about the influence of Gen Z – there might be a new king of the internet and — spoiler alert — it’s not Google. It’s astronomical.

Comparison 209

Comparison Newsletter Study Feed 209

Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. Now YOU can use them in 2016 and benefit from them too! . I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year.

Tools 75

Tools Social Media Marketing Apparel 75

Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? 58% of social media influencers believe they should be paid for the coverage they give brands. The Marketing Scope ). Marketing Profs). However, that engagement ratio declined 26% in 2016.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What Are Social Media Influencers?

Influencer 111

Influencer Social Media How To SEO 111

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). The social media scene is noisy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

The Social Media Hat

AUGUST 2, 2016

Social Media How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too. If you've been in the social niche for any amount of time you will notice the throngs of people, marketers, and bloggers that are all struggling to make their brand known. Are you in the social media industry? Every time.

Influencer 60

Influencer Social Media Marketing Training 60

Twist Image

DECEMBER 2, 2016

From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. Invisible Influence - The Hidden Forces that Shape Behavior by Jonah Berger. There are subtle, secret influences that affect the decisions that we make. blockchain.

Influencer 40

Influencer Conversation Google Company 40

Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. The market for social data in the financial sector is growing faster than ever before. 1 What is Dark Social?

Analytics 75

Analytics Conference Data Mobile 75

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52