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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

Mobile 140
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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Social media is going mobile. Social media is going mobile. billion social media users.

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Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Bloomberg Businessweek joins the pack of critics with a July 2010 report claiming that “Gen Y lacks confidence about making financial decisions”. opening an online savings account ).

Banking 137
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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

Posts that are frequently hidden or reported (a sign of low quality). August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed. December 4, 2015: Facebook uses surveys to improve News Feed ranking. June 12, 2015: Time spent on stories becomes a ranking factor. Like-baiting.

List 190
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How Appification Is Transforming The Internet

The Realtime Report

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

B2B 110
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Five questions your marketing team should be asking about location-based technology

Visually SM

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Financial services and insurance: 37%.

Team 124