Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. Union Metrics. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

Video 133

Video Marketing Vimeo YouTube 133

Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Are Social Metrics Still Important? Your 2015 Strategies. This idea is valuable for all of your internet marketing, not just social media. Uncategorized 2014 predictions 2015 strategies facebook rankings social metrics'

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.

Marketing 165

Marketing Eventful Template Templates 165

Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! Well, maybe not completely, but it makes much more sense to track ROI metrics. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Certainly not in 2015. SEO Strategies: 9 Ways to Boost Your Business.

SEO 40

SEO Strategy comScore URL 40

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Ignite Social Media

JANUARY 3, 2017

Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. Make New Metrics but Keep the Old. Invest in Instagram. Buy while the going is good!

Buy 127

Buy Social Media CPM CPC 127

Kikolani

FEBRUARY 27, 2015

Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat.

Products 60

Products Marketing SEO URL 60

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts.

Syndication 202

Syndication Price Consultant Flickr 202

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. If you’re in the U.S., 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Top mention.

Metrics 40

Metrics Twitter Comparison Report 40

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in. In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015.

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Facebook Marketing eBook GPS 113

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Content Marketing Mastering Social Media' Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. Javier Burón.

Resources 90

Resources Data Groups Groups 90

Twist Image

MAY 21, 2016

A "like" was the perfect vanity metric to push brands to spend more on Facebook. It polluted the Facebook experience, and was pushing people away from the platform because they believed that Facebook was becoming less about friends, and more about being marketed to. content marketing. digital marketing. marketing blog.

Facebook 64

Facebook Marketing Instagram Metrics 64

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. Home algorithm tips for marketers. Search algorithm tips for marketers.

YouTube 124

YouTube Notification Video Trends 124

Waxing UnLyrical

AUGUST 26, 2015

Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Measure your intranet metrics. And don’t neglect internal search in your metrics! Unclench your teeth, my dear colleagues, or you’ll hurt yourself. Measurement is absolutely essential.

Metrics 100

Metrics Banking Research Organization 100

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. That doesn’t mean it can’t be part of your marketing strategy. Not sure what kinds of metrics you should be looking at? Build community.

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Template Templates Eventful Hosting 98

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. But they are united by the importance of analytics and integration in digital marketing. MarketingProfs Marketing Manager, Rob Zaleski. julierhopkins Tweet This.

Social Media 151

Social Media Strategy Apple Analytics 151

Buffer Social

JANUARY 15, 2017

Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. Grow to 500,00 – By end of 2015.

Social Media 111

Social Media Strategy Metrics Research 111

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 165

Analytics Content How To Software 165

Twist Image

MARCH 18, 2016

How many brands are really marketing themselves properly these days? These are vanity metrics. These are vanity metrics. Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. It's not semantics. Why does this matter? exabytes per month.

Marketing 40

Marketing Mobile Advertising Metrics 40

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Waxing UnLyrical

AUGUST 7, 2015

Changing interactions, changing metrics. So those were part of your core suite of metrics. If you’re still stuck on “comments” as a metric, how valid would that now be? How to get off your ass and start blogging , August 2015: 5 comments. Then social really started coming into its own.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

MARCH 13, 2015

I think that’s an excuse for marketers and PR pros who are afraid of data. the latter to keynote the Public Relations Association of Mississippi’s 2015 State Conference. Events Measurement & Metrics MeasurePR #measurepr Christine Perkett geoff livingston PR measurement SeeDepth Inc. measurePR #measurepr.

Consultant 100

Consultant Flickr Metrics Travel 100

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Why was engagement such a key metric for your brand? — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Facebook Live – (August 2015). Care is the new face of marketing. Why is your brand on social media?

Engagement 109

Engagement Social Media Class Loyalty 109